KoMarketing Associates

APRIL 2, 2012

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. While they were new and trendy, Google+ Pages had several flaws. However even though Google claims 90 million Google Plus users and a 60% engagement rate, these numbers feel suspect. minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Contently

NOVEMBER 7, 2016

Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012. While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile.

Facebook 128

Facebook Rules Advertisements Advertising 128

Biznology

JANUARY 13, 2012

That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. That means that the social media giant needs to grow by 25% before the end of 2012 in order to hit the 1 billion mark. I am taking the over and I will go as far to say that they will not hit the 1 billion mark in 2012–period.

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? Now, imagine that you are looking back on 2012, instead of forward to it. Image via Wikipedia. I happen to have one right here. Get your team in order. Assess risks.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Just look at the integration of Google+ goodies into Google’s search results. But the move also signals Google’s sense of other social sites’ value to consumers. Image via Wikipedia.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. That was in 2012, when messengers were less popular.

Branding 152

Branding Brand Identity Marketing Analytics Tools Traffic 152

Biznology

SEPTEMBER 22, 2016

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). 28% of all online activity is spent on social networks. FINDING YOUR AUDIENCE. Conductor ). 95% of Millennials expect brands to have a Facebook presence.

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Sprout Social

FEBRUARY 16, 2022

share of Google’s total revenue. In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. After all, the platform is owned by Google.

Youtube 124

Youtube Lead Ranking Lead Scoring Ad Frequency 124

The Customer

OCTOBER 13, 2021

Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. Social Media Has Many Faces. When loyalty is in the balance, companies should weigh these four user characteristics first.

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

Contently

APRIL 19, 2017

Social media revenue has climbed in every report since the IAB began including such data in 2012. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. To no one’s surprise, Facebook drove the majority of that growth.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

JUNE 14, 2012

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. Where's the qualitative analysis? And yes, that image above is real.

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. That was in 2012, when messengers were less popular. Image via GetApp.

Branding 129

Branding Brand Identity Marketing Analytics Tools Traffic 129

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 423 minutes are spent each month by Facebook users social networking.

Social Media 80

Social Media Media Social Networks Wikipedia 80

KoMarketing Associates

MARCH 3, 2014

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Biznology

APRIL 18, 2017

Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Burson-Marstellar is taking an ombudsman approach to social media. He is the author of “@YourService” (Wiley, 2012). There are things about it that could, maybe, give it legs. Some thought it was brilliant. Others not so much.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Adobe Experience Cloud Blog

MARCH 18, 2013

by Jason Miller So you want to host a Google hangout? Google+ is the sleeping giant of social media networks. I have hosted many a Google Hangout over the past couple of months and believe me, it’s not the cakewalk that Google makes it out to be by any means. Set up a Google Event. Promote Your Event.

Google 48

Google Broadcasting Marketo Youtube 48

Marketing Insider Group

AUGUST 20, 2013

They are three times as likely to follow brands over a family member on social networks. Mary Meeker’s Internet Trends Report : While the US has the highest internet penetration (78%) it ranks 10 th in new internet users from 2008-2012 behind China, India, Indonesia, Iran, Russia, Nigeria, The Philippines, Brazil and Mexico.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Contently

NOVEMBER 10, 2016

A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. ” Social media is the marketing channel of choice for showcasing Peloton instructors.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. Check 'em out!

Statistics 28

Statistics Google Stats Emarketing 28

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

KoMarketing Associates

FEBRUARY 19, 2013

Google Alerts (free). For many businesses, the idea of establishing a social media presence can be overwhelming. There are hundreds of networks that currently exist and it feels as if we’re always hearing about the next big one coming down the pipeline. On top of that, as the book points out, content is the center of social.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Hubspot

JANUARY 20, 2012

In a press release distributed yesterday recapping Google's fourth quarter, the search (and social?) giant revealed that Google+ has now racked up 90 million users. In fact, the count has more than doubled since October, when Google's official count stood at 40 million. But yes, you should care.

Google 28

Google Social Networks Opt-in Network Marketing 28

Convince & Convert

APRIL 16, 2015

Just take the marriage equality Facebook photo or the KONY 2012 video, for example. billion users log onto the social network exclusively on their smartphones. Continue the conversation on our Facebook or Google+ pages. You want to be there, on your audience’s newsfeed, with a relevant video that they’ll want to click.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Marketing Insider Group

OCTOBER 9, 2013

This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Click To Tweet. Click To Tweet. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Hubspot

DECEMBER 8, 2011

As 2012 is winding down the major social networks are rolling out major changes and improvements. The most recent update comes courtesy of Google+. One of Google's most powerful marketing platforms outside of their core search engine is Gmail. Lets look at exactly how Google is handling the integration.

Google 28

Google Social Networks Marketing Automation Services Network Marketing 28

Parse.ly

NOVEMBER 27, 2018

Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”. So, we have some pretty significant bursts of growth around 2011, 2012 when those phones started to be in more and more hands.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

KoMarketing Associates

JUNE 2, 2015

A few years ago, LinkedIn started allowing company pages to post updates, much like Facebook and Google+ pages. However, it’s common for most businesses to not take advantage of this, even though the LinkedIn API allows for scheduled and automated sharing through social media tools like Buffer or HootSuite. Final Thoughts.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Webbiquity

FEBRUARY 2, 2012

As things stand now, there’s unlikely to be a 2012 version of this post next year. But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.”

Best Practices 100

Best Practices Social Media SEO Blogger 100

Paul Gillin

JULY 19, 2013

Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. This represents a 4% increase since 2012. Facebook, new to the Fortune 500 list, has the highest number of followers on Twitter, followed by Google, Starbucks, Whole Foods Market, Walt Disney, JetBlue Airways and Southwest Airlines.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Strategic-IC

APRIL 6, 2022

And with the rise of social networks, it’s becoming even more difficult to know who is engaging with your brand in the shadows. What is Dark Social? Dark Funnel and Dark Social - are the same thing, right? With Dark Social, there is no intent. They travel through the sales funnel, untracked. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Convince & Convert

JUNE 19, 2012

Some others have figured out how to manipulate Google Analytics in a way that helps determine assisted conversion value, providing an ‘apples to apples’ benchmark against other, more traditional digital marketing activities.

Facebook 157

Facebook Lead Ranking Lead Scoring Paid Search Agency 157

Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Well, my company has that jacket, and we've applied the right filter to catch your search term on Google instantly.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Hubspot

NOVEMBER 28, 2012

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder. provocative, right?

Small Business Marketing 28

Small Business Marketing Google SMB Business 28