Biznology

JUNE 22, 2017

In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google. Hashtags are words or phrases with a # sign in front of them, which makes them searchable on social media channels. When you Google search a topic, you will notice that content from LinkedIn will appear near the top of your search results.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

DECEMBER 4, 2019

He came up with analytics that show several “happy words” — such as “pleased,” “excited,” “proud” and “thrilled” — litter the press release landscape, offering nothing in the way of real information. Does anyone really care if your CEO is having a good day because you just announced version 3.45 of some product?

Social Media 156

Social Media Dwell Media B2B 156

Biznology

MARCH 3, 2022

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

Biznology

DECEMBER 11, 2019

Avoid any complicated words or characters that would make it difficult to write or pronounce. In other words, you should know if someone is already using your desired name on social. A domain name should tell them who you are, what you do, and what kind of content they can find there. Above all, make it unique and memorable.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

JULY 1, 2019

Words are supposed to punch up what’s on the screen, not run the show. If words and visuals don’t reinforce each other, the viewer needs to work harder to grasp the message. There’s a reason that video consumers are called viewers, not listeners. Don’t let anyone rewrite the script in disregard of the target video length.

Practices 126

Practices Video Marketing Product Paid Search Agency 126

Biznology

OCTOBER 23, 2020

” Can Three Words Turn Anxiety Into Success? “The word ‘kind’ originated from the word ‘kin.’ “Some events are in the area of the soul where words cannot penetrate.” Each of us in a workplace is a manager: a self-manager. ” TED Talks/Podcasts. ” Blog Posts.

Enterprise Management 129

Enterprise Management Work Management Broadcasting Software 129

Biznology

MARCH 13, 2018

They can easily be hacked through spellcraft, which is to say here, the spelling of letters into words and words into messaging and into writing and through publishing and judgments and laws. Apparently, we’re very extremely easily persuaded—both hearts and minds, both individually and (especially) en masse.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

NOVEMBER 16, 2020

In other words, your product development, customer support, sales, and marketing departments work in isolation, without sharing customer data. In other words, you need to measure customer sentiment. Personalize Customer Experiences in Real-Time. One of the most common problems companies face is the silo mentality.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

JUNE 26, 2018

To us at Gerris Corp, word-of-mouth and buzz marketing is not about being the most attractive new brand in the room and sitting back, waiting to be discovered. But influencer marketing is only secondarily an SEO strategy, it’s primarily a buzz marketing, word-of-mouth marketing, and viral marketing strategy–and tactic as well.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

JANUARY 13, 2022

Still no word about their regular Forum in the fall. All about sales enablement, and organized by Seismic, a producer of sales enablement software. April 6-7, all virtual, Marketing Profs B2B Forum. An online follow-up to the October 2021 in-person Forum, with free registration for PRO members. April 11-12, Chicago, B2B Online.

Conference 197

Conference B2B Forrester Marketing Management 197

Biznology

JANUARY 20, 2022

In other words, it’s all video. Like the different types of TV shows people watch. But, virtual selling is sales communication with a variety of content delivered over digital audiovisual devices. There are many more creative ways to take advantage of “video” to drive sales than there used to be.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Biznology

JUNE 3, 2020

” We are now full circle back to Peter Drucker’s famous words: “Business has only two functions, marketing and innovation. Any last words, Roger? This is exactly why Covid-19 has spawned the phrase: “Retention is the new acquisition.” These produce revenues. All others are costs.”

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Biznology

OCTOBER 11, 2021

In other words, understanding buyers’ changing needs and business requirements is really complicated these days. (Another way to avoid Zoom echo is to herd all the in-office meeting participants into one conference room. But that solution makes it hard for remote workers to see faces and pick up on social cues.).

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Biznology

FEBRUARY 12, 2021

Seems pretty straightforward… Yet, for many of us, just saying the word “networking” conjures up a host of unappealing images. For some, networking is a dirty word – transactional at best, smarmy and self-serving on steroids, at worst. For others, networking is of interest.

Peer-to-peer 196

Peer-to-peer Ad brokers Social Networks Fulfillment 196

Biznology

SEPTEMBER 2, 2020

Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” Maya Angelou once said, “I did then what I knew how to do. Now that I know better, I do better.”.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

JANUARY 21, 2022

.” Consolations : The Solace, Nourishment and Underlying Meaning of Everyday Words , by David Whyte. ” No Cure for Being Human : And Other Truths I Need to Hear, by Kate Bowler. “Kate Bowler believed that life was a series of unlimited choices, until she discovered, at age 35, that her body was wracked with cancer.

Best Practices 104

Best Practices Television marketing Communities Fulfillment 104

Biznology

AUGUST 5, 2020

All these “most-effective” content types feature moving pictures on a small screen — in other words, they’re all video. They don’t need to move at the 30-frames-per-second video standard, but looking at no motion on the screen for any length of time makes most people antsy.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Biznology

MAY 15, 2020

” Why Filler Words Like “Um” and “Ah” Are Actually Useful. “ Language matters, and the words you use have an impact on your effectiveness as a speaker and as a leader. Contrary to popular wisdom, sometimes it’s OK to use fillers or hedge words. Recognize the impact these words have and use them strategically.”

Work Management 104

Work Management Lead Ranking Outreach Marketing Management 104

Biznology

MAY 21, 2019

We also explore how Word is now incorporating AI-based features to improve writing within Word. 20:05 Word is using AI to Improve your writing. In this episode Steve and I explore how data is like oil: it makes the engine run. But data as a differentiator is not the game. The game is, what do you do with the data? 0:00 Intro.

Business 99

Business Customer Satisfaction Differentiation Custom Publishing 99

Biznology

OCTOBER 6, 2017

Your business may be humming along just fine via word-of-mouth, and you don’t see why you even need Instagram (or God forbid, Snapchat !). You don’t understand why social media marketing is so important. I’ve heard this all too many times, even though Facebook has been around for more than a decade.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

MAY 3, 2017

Think about the keywords to use: consider words and phrases that are relevant to your products and your industry. This makes it important to select keywords that are relevant to people who want to find new information. Provide videos that educate your audience based on those keywords. Qualify leads.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

Biznology

JANUARY 12, 2018

Organic search marketing needs words. Are you optimizing for search engines or for customers? Learn SEO from your spouse. Is your site ready for search marketing? See No Evil” s no way for big companies to deal with search spam. Like this post? Sign up for our emails here.

Organization 173

Organization Best Practices Search Marketing SEO 173

Biznology

MARCH 30, 2020

Communication professionals can ably use buzz words and corporate language – and we have heard them all before: “You can rest assured” … “These are unprecedented times”…”We have this under control,” etc. Shelve these pithy standbys.

Effectiveness 190

Effectiveness Consulting Work Management Buzz 190

Biznology

JUNE 7, 2017

In other words, you don’t want to make a promise with your article’s title and then fail to fulfill it in the copy. If you can’t take the time to spell out words, how can your readers trust you to deliver quality information? Spell out all words, and leave the three-dollar words in the dictionary where they belong.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

JULY 12, 2019

A trademark is a word, name, symbol or device that identifies a particular company’s product or services. However, when a brand is so successful, it runs the risk of becoming synonymous with the category, especially if the name is a made-up word. And the name should be trademarked. .

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

Biznology

SEPTEMBER 24, 2019

Beyond that, there are rules about providing means for site visitors to identify idiomatic words or abbreviations. Some audiences may be quite familiar with foreign words that are commonly used in English, so the fact that a screen reader won’t pick up on phrase’s language won’t limit comprehension.

Marketing Websites 91

Marketing Websites Guidelines Tagging Newsletter 91

Biznology

JUNE 27, 2018

If you seem robotic–meaning, it seems like you have memorized your pitch word by word–you might just instantly kill the sale. Speak in such a way that you will be seen as someone who knows what he or she is talking about. Establish a Unique Brand.

Tips 149

Tips Custom Publishing Response Rate Education 149

Biznology

FEBRUARY 19, 2018

Content, in other words, that helps the customer understand. Try replacing the word “storage” with any other noun: Connectivity? Chances are, you will find a complete absence of phrases like “best in class” and “game-changer.” What you’ll find instead is straightforward, informative content. Male-pattern baldness?

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Biznology

JANUARY 16, 2017

Avoid giving them a formal survey because it will give them too much time to think about how to word feedback—try to catch them in the moment. What got their attention? Interview them informally by asking good questions at the right time. It’s a one-sided engagement and a waste of their time.

Pricing 80

Pricing Price Loyalty Forrester 80

Biznology

JANUARY 31, 2020

Word order matches on-screen events. ? Key points can be understood with the audio turned off. ? Uses motion and transformations deliberately to keep the focus on what matters to the viewer. Narration. ? Conversational and low-key, not high-pressure sales-y. ? Minimal audio-only information. ? Narrator selection by audition. ? Distribution.

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Biznology

DECEMBER 2, 2020

In other words, they’re not at all averse to getting down in the weeds. What these technology buying teams have in common is that they are IT-led, or exhibit good cooperation between IT and the business. They want the details; they want to understand keys to successful implementation; they want checklists; and more,” Barnes writes.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Biznology

AUGUST 15, 2017

Add 500 Words to a Product or Service Page by COB : Over 90% of all the outdated, over-synthesized, or over-edited sites I have seen just don’t have enough text for Google to really get a handle on. Most downloadable templates these days make it easy to associate words with photos and words with images. Like in long form.

CMS Development 210

CMS Development Google Blogspot SEO 210

Biznology

SEPTEMBER 12, 2016

Have you read studies recommending your blog posts should be around 2,000 words and thought, “How can I write THAT MUCH BLOG CONTENT all the time?” They’re trying to magically transform a 500-word article into 2,000 words because “it’s what Google needs.” What’s the average word count?

Buzz 80

Buzz Copywriting SEO Verticals 80

Biznology

MAY 11, 2021

There’s a new word popping up in my conversations about the future of work: “returnship.” It seems to stand-in for a lot of questions: Who’s coming back to a physical office and when? For office workers, I’ve heard September, October, January, and never.) How much togetherness is necessary for creativity and innovation?

Transparency 104

Transparency Conference Act-On Twitter 104

Biznology

APRIL 1, 2019

While there is apparently no factual basis to support the assertion that a picture is worth a thousand words (or to AI pioneer John McCarthy’s saying that 1,001 words are worth more than a picture ), there’s no reason to doubt the universal experience that visuals — including video — can speed communication and improve understanding.

Top of Funnel 112

Top of Funnel Paid Search Agency Video Marketing Open Rate 112

Biznology

APRIL 5, 2018

When they are happy, they will be the one to spread the word about the services that they are offering. This is word-of-mouth advertising and can yield a high level of effectiveness. There is also one thing that many home improvement bloggers would agree with – a happy customer is equal to a happy business.

Blogger 145

Blogger Customer Satisfaction Mobile Advertising Word of Mouth 145

Biznology

SEPTEMBER 12, 2017

Rarely do your first draft words reach outside your sphere of influence. Get your words–who you are, what you think, what you do, and what your company does, your products and services–out there right now if only to let Google Search and Bing Search know. The first wave recedes over seventy-two hours.

Google 156

Google Blogger Search Marketing Advertisements 156