Stories that Sell
How Customer Case Studies Drive Traffic to Company Sites
Stories that Sell
OCTOBER 1, 2013
Here are some fresh examples of success stories in action: Twitter. After a brief summary of the story, the ad then shares the URL to find the full, engaging customer case stud y with all the momentum worthy of NASCAR. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. But how do you get traffic to it?
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s This is my favorite tool for building our audience on Twitter.” 11) Twitter Analytics.
How to Easily Create Custom Pin It URLs for Pinterest
MARCH 18, 2015
So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. The tool is an Excel spreadsheet that generates URLs that lead users to a Pin It window customized with a specific product page, image, and description -- rather than relying on Pinterest to pull that data for you. You can download the free Pin It URL Generator here.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards. 15) URL Profiler. 1 ) BrightLocal. Siasat.
Marketers Are Dramatically Underreporting Results from Twitter
Digital B2B Marketing
NOVEMBER 21, 2013
B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? Twitter Traffic Is Significantly Understated.
Making Social Media Your Own: A Guide to Vanity URL Customization
NOVEMBER 12, 2013
Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . What difference does a custom URL make? On their vanity URL support page, Faceook lists a great example of an automated URL address [link] that is hard to navigate, later being customized to be [link]. Enter your desired custom URL and search for availability.
Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition
Digital B2B Marketing
FEBRUARY 23, 2012
Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Who is Sharing Your Content on Twitter Because almost all tweets are public, Twitter is the easiest platform to discover who is sharing your content. The biggest limitation with Twitter is tweets are searchable for less than a week.
Why every business needs a social media business audit
FEBRUARY 17, 2017
Twitter. Are all the descriptions, bios and URLs uniform? Example: Update your LinkedIn header to match your Twitter header. Not active on social media? You are losing ground to competitors. But you already know that. Or, you will struggle to consistently improve your social strategy. Here are nine steps to audit your social media channels and identify areas to improve. Quora.
The 6 Most Common B2B Questions about Twitter
B2B Marketing Traction
NOVEMBER 24, 2014
Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The @ sign is used to designate a Twitter user’s name. How do I begin to learn how to use Twitter? Twitter Icon.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Twitter.
A New Way To Connect Twitter To Lead Generation
Digital B2B Marketing
NOVEMBER 27, 2012
B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. Share your view in the comments below or with me on Twitter ( @wittlake ). Social advertisers.
50 Tweetable Twitter Tips You Wish You Knew Years Ago
APRIL 21, 2014
Want to get more followers and increase engagement on Twitter? just want to make sure people don''t think you''re a space case on Twitter? Either way, here''s a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago. Plus, you can look like a Twitter pro, too! Optimizing Your Twitter Profile.
25 Awesome Twitter Tips
MAY 10, 2012
This week she takes on Twitter. For many B2Bs, Twitter is a mystery. When you primarily market to businesses, is Twitter really a valuable asset? The truth is, Twitter can be a powerful marketing tool for B2Bs—at least when it’s done right. Here are 25 ideas to help you get the most out of your B2B Twitter presence! YOUR TWITTER ACCOUNT. Enjoy, Jeremy.
How to Use Hashtags on Twitter, Facebook & Instagram
FEBRUARY 8, 2016
While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. 1) How Hashtags Work on Twitter. How to Use Hashtags on Twitter.
Twitter 102: The Do’s and Don’ts of Twitter Writing
NOVEMBER 29, 2013
With just 140 characters at your disposal, you’d think that writing for Twitter would be easy. In addition to the basics that we covered in the Twitter 101 guide, there are plenty of other do’s and don’ts to follow. Social Media Writing @hashtags hashtag Online Communities RT (TV network) Social Media Marketing Social Networking Twitter url shortening It’s not.
5 Ways to Respond to Twitter Killing Off Lead Generation Ads
Modern B2B Marketing
DECEMBER 21, 2016
Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. ” What’s a digital marketer to do without Twitter ads?
LinkedIn and Twitter Advertising and Marketing Options; A Primer
MARCH 31, 2012
LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. Twitter. Twitter has a number of unique marketing opportunities. Here’s the basic Twitter advertising primer: Promoted Accounts. Promoted Accounts are listed first under the “Who to Follow” recommendation sections on Twitter.
28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
OCTOBER 23, 2012
Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Twitter Tips for Newbies. How to Grow Your Twitter Following.
How Twitter Amplifies a Customer Attack
AUGUST 9, 2012
Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. More than five years after Twitter launched, we still hear questions all the time about its value. About 40% of messages on Twitter include a URL.
14 Ways to Increase Your Clickthrough Rate on Twitter
MARCH 19, 2015
Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. The Challenge: It Takes Work to Get Clicks on Twitter. Data shows the average Twitter CTR is 1.64%.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Twitter Best Practices. Our final best practices are all about Twitter. see 2.7%
Ready, Set. Go! It's Time to Lock Down Your Vine Profile URL
DECEMBER 19, 2013
At that moment, Vine will start allowing verified Twitter users on Vine to register for a vanity URL. According to an email from Vine , "The Vine team will automatically reserve profile URLs that mirror verified Twitter @usernames. Even though the Vine team will reserve profile usernames, you must still claim the profile URL by registering it.". ta-da !
9 Twitter Etiquette Tips for Businesses Starting Out on Twitter
MARCH 22, 2011
As I continue to speak to corporations, professional associations, as well as social media workshop attendees on the strategic value of Twitter for both B2C as well as B2B companies, I am finding many businesses starting to take the plunge and explore tweeting as a business tool. There are many Twitter mistakes for business to avoid. Make them count. dashboard. Related articles.
The 7 Cs of Twitter Success
Savvy B2B Marketing
AUGUST 11, 2011
Not sure how to get started with Twitter, what to focus on, how to find the time to keep up with tweeting, or how to effectively tap into this social media tool? Create a Strategy – Before jumping on the bandwagon, define what it is you’re hoping to achieve by being on Twitter. Commit Your Time – Like anything you expect to see results from, Twitter takes nurturing.
Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
MAY 22, 2013
Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications. How to Create Twitter Lead Generation Cards. Probably not.
How to Be Successful on Twitter: 9 Surprising Stats to Know
NOVEMBER 25, 2014
There are 284 million monthly active users on Twitter and chances are, you''re one of them -- we''re certainly are. Unfortunately, just because all of us are active on Twitter doesn''t mean we''re using it the right way. And thanks to SocialBro , we have new data from over 200,000 corporate tweets to prove what works on Twitter. Are you using images on Twitter yet?
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Twitter Best Practices.
5 Essential Insights You Can Uncover Using Twitter Analytics
JANUARY 7, 2015
When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Some tools can analyze your Twitter followers and recommend the best time for you to tweet.
How to Tweet Around the Clock Without Being on Twitter 24/7
APRIL 3, 2014
If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. And, of course, use Twitter itself. Twitter
10 Tweetable Twitter Tips for B2B Marketers
Social Media B2B
AUGUST 3, 2011
Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. With that in mind, this post offers 10 helpful tips for B2B marketers who are running the company Twitter account. Just copy and paste into your favorite Twitter client and update.
Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
AUGUST 30, 2013
A few months ago, we told you that Twitter was testing out Lead Generation Cards. Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! And YOU get a Twitter Lead Generation Card! What Are Twitter Lead Generation Cards? Well first, what are Twitter Cards? That''s a Twitter Card. until now!
10 Outstanding Twitter Feeds By B2b Publishers
SEPTEMBER 17, 2015
Twitter is a busy place, with more than 500 million tweets flying out into the world each day. We've waded through the Twitter accounts of countless B2B publishers to find out who's doing it right. Which B2B Publishers are Doing it Right on Twitter? Yes, most companies put their website in the URL field of the Twitter bio. 1) Intelligent Aerospace (Defense).
7 Ways Twitter Can Help Juice Your Content Creation
OCTOBER 31, 2013
There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. is Twitter a tool we can use for that, too? Here are a few ways you can generate ideas for your content via Twitter, as well as promote your awesome marketing content through Twitter. (If Abso-tweetin''-lutely!
One easy tip to increase content sharing immediately
grow - Practical Marketing Solutions
FEBRUARY 15, 2016
I know this sounds preposterous, but many standard tweet buttons only post the URL and not the name of the post! Shortened URL. Sometimes the URL for the content piece is so long it bumps up against the tweet’s 140-character limit! Not only is there no title, but the URL takes up all the tweetable space! Shortened URL. Is there a title? Keyword. Keyword.
8 Clever Ways to Use Your Twitter Cover Image for Better Marketing
FEBRUARY 9, 2015
There are plenty of ways to use your Twitter cover image to promote your business. 2) Turn Your Twitter Image into a Quick Business Overview. Takeaway: Use your Twitter cover image to tell people exactly what they can expect from your business and from your tweets. That’ll be you on Twitter. So, how will you use your Twitter cover this month? Show it off!
Chart: Where Did Our Twitter Traffic Go?
It's All About Revenue
JANUARY 16, 2012
by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? RSS feeds, including syndicated tweets appearing on other websites, or newsreaders, don’t show Twitter. So, this August, Twitter introduced a proprietary URL shortening service, called T.co. Hello again, Twitter!
SocialOomph offers essential Twitter tools
JANUARY 8, 2013
Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Finally, I can report the worst ones as SPAM to Twitter, which blocks, bans, and reports them.