Stories that Sell

Trending Sources

How Customer Case Studies Drive Traffic to Company Sites

Stories that Sell

Here are some fresh examples of success stories in action: Twitter. After a brief summary of the story, the ad then shares the URL to find the full, engaging customer case stud y with all the momentum worthy of NASCAR. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. But how do you get traffic to it?

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” 11) Twitter Analytics.

Tools 64

How to Easily Create Custom Pin It URLs for Pinterest

Hubspot

So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. To use the tool, all you have to do is input the three data points you want for a particular Pin: The product or landing page URL. The image URL that you want to feature.

URL 29

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Majestic also has a nice range of other tools like Social Explorer to help you find the most influential Twitter accounts in a niche.” — Robbie Richards. 15) URL Profiler. 10) Raven SEO Tools.

SEO 100

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? Twitter Traffic Is Significantly Understated.

Making Social Media Your Own: A Guide to Vanity URL Customization

Volacci

Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . What difference does a custom URL make? On their vanity URL support page, Faceook lists a great example of an automated URL address [link] that is hard to navigate, later being customized to be [link]. Enter your desired custom URL and search for availability.

URL 40

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Who is Sharing Your Content on Twitter Because almost all tweets are public, Twitter is the easiest platform to discover who is sharing your content. The biggest limitation with Twitter is tweets are searchable for less than a week.

Why every business needs a social media business audit

Biznology

Twitter. Are all the descriptions, bios and URLs uniform? Example: Update your LinkedIn header to match your Twitter header. Not active on social media? You are losing ground to competitors. But you already know that. Or, you will struggle to consistently improve your social strategy. Here are nine steps to audit your social media channels and identify areas to improve. Quora.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. The @ sign is used to designate a Twitter user’s name. How do I begin to learn how to use Twitter? Twitter Icon.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Twitter. 6.

PPC 87

A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. Share your view in the comments below or with me on Twitter ( @wittlake ). Social advertisers.

50 Tweetable Twitter Tips You Wish You Knew Years Ago

Hubspot

Want to get more followers and increase engagement on Twitter? just want to make sure people don''t think you''re a space case on Twitter? Either way, here''s a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago. Plus, you can look like a Twitter pro, too! Increasing Twitter Engagement.

25 Awesome Twitter Tips

B2Bbloggers

This week she takes on Twitter. For many B2Bs, Twitter is a mystery. When you primarily market to businesses, is Twitter really a valuable asset? The truth is, Twitter can be a powerful marketing tool for B2Bs—at least when it’s done right. Here are 25 ideas to help you get the most out of your B2B Twitter presence! YOUR TWITTER ACCOUNT. Enjoy, Jeremy.

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Instagram. 1) How Hashtags Work on Twitter.

5 Ways to Respond to Twitter Killing Off Lead Generation Ads

Modern B2B Marketing

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. ” What’s a digital marketer to do without Twitter ads?

Twitter 102: The Do’s and Don’ts of Twitter Writing

WindMill Networking

With just 140 characters at your disposal, you’d think that writing for Twitter would be easy. In addition to the basics that we covered in the Twitter 101 guide, there are plenty of other do’s and don’ts to follow. Social Media Writing @hashtags hashtag Online Communities RT (TV network) Social Media Marketing Social Networking Twitter url shortening It’s not.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. Twitter. Twitter has a number of unique marketing opportunities.  Targeting. You can target LinkedIn ads by. Seniority.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Twitter Tips for Newbies. How to Grow Your Twitter Following.

How Twitter Amplifies a Customer Attack

Paul Gillin

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests.  It’s also established the popular microblog service as a prime channel for customer complaints and a favored tool of the critics we call “Casual Complainers.”

14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. The Challenge: It Takes Work to Get Clicks on Twitter. Data shows the average Twitter CTR is 1.64%.

Ready, Set. Go! It's Time to Lock Down Your Vine Profile URL

Hubspot

At that moment, Vine will start allowing verified Twitter users on Vine to register for a vanity URL. According to an email from Vine , "The Vine team will automatically reserve profile URLs that mirror verified Twitter @usernames. Even though the Vine team will reserve profile usernames, you must still claim the profile URL by registering it.". ta-da !

URL 11

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Twitter Best Practices. Our final best practices are all about Twitter.

9 Twitter Etiquette Tips for Businesses Starting Out on Twitter

WindMill Networking

There are many different objectives that businesses have in embarking on using Twitter, but a common goal for many companies is to build brand loyalty and establish yourself as a helpful and useful resource for your followers, in doing so creating a relationship of trust.  There are many Twitter mistakes for business to avoid.  Make them count.  dashboard. 3. Related articles.

The 7 Cs of Twitter Success

Savvy B2B Marketing

Not sure how to get started with Twitter, what to focus on, how to find the time to keep up with tweeting, or how to effectively tap into this social media tool? Create a Strategy – Before jumping on the bandwagon, define what it is you’re hoping to achieve by being on Twitter. Commit Your Time – Like anything you expect to see results from, Twitter takes nurturing.

Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets

Hubspot

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications. How to Create Twitter Lead Generation Cards. Probably not.

How to Be Successful on Twitter: 9 Surprising Stats to Know

Hubspot

There are 284 million monthly active users on Twitter and chances are, you''re one of them -- we''re certainly are. Unfortunately, just because all of us are active on Twitter doesn''t mean we''re using it the right way. And thanks to SocialBro , we have new data from over 200,000 corporate tweets to prove what works on Twitter. Are you using images on Twitter yet?

Stats 62

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Twitter Best Practices.

5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Some tools can analyze your Twitter followers and recommend the best time for you to tweet.

How to Tweet Around the Clock Without Being on Twitter 24/7

Hubspot

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. And, of course, use Twitter itself. Twitter

10 Tweetable Twitter Tips for B2B Marketers

Social Media B2B

Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. With that in mind, this post offers 10 helpful tips for B2B marketers who are running the company Twitter account. Just copy and paste into your favorite Twitter client and update.

Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards

Hubspot

A few months ago, we told you that Twitter was testing out Lead Generation Cards. Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! And YOU get a Twitter Lead Generation Card! What Are Twitter Lead Generation Cards? Well first, what are Twitter Cards? That''s a Twitter Card. until now!

10 Outstanding Twitter Feeds By B2b Publishers

Hubspot

Twitter is a busy place, with more than 500 million tweets flying out into the world each day. We've waded through the Twitter accounts of countless B2B publishers to find out who's doing it right. Which B2B Publishers are Doing it Right on Twitter? 1) Intelligent Aerospace (Defense). Yes, most companies put their website in the URL field of the Twitter bio.

One easy tip to increase content sharing immediately

grow - Practical Marketing Solutions

know this sounds preposterous, but many standard tweet buttons only post the URL and not the name of the post! Shortened URL. Sometimes the URL for the content piece is so long it bumps up against the tweet’s 140-character limit! Not only is there no title, but the URL takes up all the tweetable space! Shortened URL. But here’s an even bigger problem.

Dwell 112

7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. is Twitter a tool we can use for that, too? It''s the first in a two-part series with Twitter''s Brian Lavery and HubSpot''s Laura Fitton.). 1) Set Up or Participate in Twitter Chats. Abso-tweetin''-lutely! Right?

Help 51

8 Clever Ways to Use Your Twitter Cover Image for Better Marketing

Hubspot

There are plenty of ways to use your Twitter cover image to promote your business. Keep your branding consistent with other platforms. 2) Turn Your Twitter Image into a Quick Business Overview. Takeaway: Use your Twitter cover image to tell people exactly what they can expect from your business and from your tweets. That’ll be you on Twitter. 3) Highlight an Upcoming Event.

Chart: Where Did Our Twitter Traffic Go?

It's All About Revenue

by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? Of course, there are solutions to track managed Twitter campaigns without using referrer, but they require you to manage the link that gets tweeted.  So, this August, Twitter introduced a proprietary URL shortening service, called T.co. 

SocialOomph offers essential Twitter tools

Biznology

Twitter Keyword and Hashtag Auto-Follow. have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Finally, I can report the worst ones as SPAM to Twitter, which blocks, bans, and reports them.