Stories that Sell
How Customer Case Studies Drive Traffic to Company Sites
Stories that Sell
OCTOBER 1, 2013
Here are some fresh examples of success stories in action: Twitter. After a brief summary of the story, the ad then shares the URL to find the full, engaging customer case stud y with all the momentum worthy of NASCAR. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create. But how do you get traffic to it?
How to Easily Create Custom Pin It URLs for Pinterest
MARCH 18, 2015
So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. You can download the free Pin It URL Generator here. How the Pin It URL Generator Works. To use the tool, all you have to do is input the three data points you want for a particular Pin: The product or landing page URL. The image URL that you want to feature.
The essential guide to building your business through Twitter search
grow - Practical Marketing Solutions
FEBRUARY 3, 2014
. Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. But if you search Twitter, the results are real-time conversations. Used effectively, Twitter search can be an essential tool for discovery and marketing research. Contains the word “hilarious” and linking to a URL. . funny movies. Steelers.
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?
Marketers Are Dramatically Underreporting Results from Twitter
Digital B2B Marketing
NOVEMBER 21, 2013
B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter? Twitter Traffic Is Significantly Understated.
The 6 Most Common B2B Questions about Twitter
B2B Marketing Traction
NOVEMBER 24, 2014
Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1. The @ sign is used to designate a Twitter user’s name. How do I begin to learn how to use Twitter? Twitter Icon.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Twitter. 6.
A New Way To Connect Twitter To Lead Generation
Digital B2B Marketing
NOVEMBER 27, 2012
B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. Share your view in the comments below or with me on Twitter ( @wittlake ). Social advertisers.
Twitter 102: The Do’s and Don’ts of Twitter Writing
NOVEMBER 29, 2013
With just 140 characters at your disposal, you’d think that writing for Twitter would be easy. In addition to the basics that we covered in the Twitter 101 guide, there are plenty of other do’s and don’ts to follow. Social Media Writing @hashtags hashtag Online Communities RT (TV network) Social Media Marketing Social Networking Twitter url shortening It’s not.
50 Tweetable Twitter Tips You Wish You Knew Years Ago
APRIL 21, 2014
Want to get more followers and increase engagement on Twitter? just want to make sure people don''t think you''re a space case on Twitter? Either way, here''s a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago. Plus, you can look like a Twitter pro, too! Increasing Twitter Engagement.
25 Awesome Twitter Tips
MAY 10, 2012
This week she takes on Twitter. For many B2Bs, Twitter is a mystery. When you primarily market to businesses, is Twitter really a valuable asset? The truth is, Twitter can be a powerful marketing tool for B2Bs—at least when it’s done right. Here are 25 ideas to help you get the most out of your B2B Twitter presence! YOUR TWITTER ACCOUNT. Enjoy, Jeremy.
5 Ways to Respond to Twitter Killing Off Lead Generation Ads
Modern B2B Marketing
DECEMBER 21, 2016
Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. ” What’s a digital marketer to do without Twitter ads?
How to Use Hashtags on Twitter, Facebook & Instagram
FEBRUARY 8, 2016
While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Instagram. 1) How Hashtags Work on Twitter.
9 Twitter Etiquette Tips for Businesses Starting Out on Twitter
MARCH 22, 2011
There are many different objectives that businesses have in embarking on using Twitter, but a common goal for many companies is to build brand loyalty and establish yourself as a helpful and useful resource for your followers, in doing so creating a relationship of trust. There are many Twitter mistakes for business to avoid. Make them count. dashboard. 3. Related articles.
LinkedIn and Twitter Advertising and Marketing Options; A Primer
MARCH 31, 2012
LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. Twitter. Twitter has a number of unique marketing opportunities. Targeting. You can target LinkedIn ads by. Seniority.
28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
OCTOBER 23, 2012
Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Twitter Tips for Newbies. How to Grow Your Twitter Following.
How Twitter Amplifies a Customer Attack
AUGUST 9, 2012
Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. It’s also established the popular microblog service as a prime channel for customer complaints and a favored tool of the critics we call “Casual Complainers.”
14 Ways to Increase Your Clickthrough Rate on Twitter
MARCH 19, 2015
Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. The Challenge: It Takes Work to Get Clicks on Twitter. Data shows the average Twitter CTR is 1.64%.
Ready, Set. Go! It's Time to Lock Down Your Vine Profile URL
DECEMBER 19, 2013
At that moment, Vine will start allowing verified Twitter users on Vine to register for a vanity URL. According to an email from Vine , "The Vine team will automatically reserve profile URLs that mirror verified Twitter @usernames. Even though the Vine team will reserve profile usernames, you must still claim the profile URL by registering it.". ta-da !
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Twitter Best Practices. Our final best practices are all about Twitter.
SocialOomph offers essential Twitter tools
JANUARY 8, 2013
Twitter Keyword and Hashtag Auto-Follow. have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets. Finally, I can report the worst ones as SPAM to Twitter, which blocks, bans, and reports them.
The 7 Cs of Twitter Success
Savvy B2B Marketing
AUGUST 11, 2011
Not sure how to get started with Twitter, what to focus on, how to find the time to keep up with tweeting, or how to effectively tap into this social media tool? Create a Strategy – Before jumping on the bandwagon, define what it is you’re hoping to achieve by being on Twitter. Commit Your Time – Like anything you expect to see results from, Twitter takes nurturing.
Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
MAY 22, 2013
Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications. How to Create Twitter Lead Generation Cards. Probably not.
How to Be Successful on Twitter: 9 Surprising Stats to Know
NOVEMBER 25, 2014
There are 284 million monthly active users on Twitter and chances are, you''re one of them -- we''re certainly are. Unfortunately, just because all of us are active on Twitter doesn''t mean we''re using it the right way. And thanks to SocialBro , we have new data from over 200,000 corporate tweets to prove what works on Twitter. Are you using images on Twitter yet?
5 Essential Insights You Can Uncover Using Twitter Analytics
JANUARY 7, 2015
When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Some tools can analyze your Twitter followers and recommend the best time for you to tweet.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. Twitter Best Practices.
How to Tweet Around the Clock Without Being on Twitter 24/7
APRIL 3, 2014
If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. And, of course, use Twitter itself. Twitter
10 Tweetable Twitter Tips for B2B Marketers
Social Media B2B
AUGUST 3, 2011
Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. With that in mind, this post offers 10 helpful tips for B2B marketers who are running the company Twitter account. Just copy and paste into your favorite Twitter client and update.
Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
AUGUST 30, 2013
A few months ago, we told you that Twitter was testing out Lead Generation Cards. Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card! And YOU get a Twitter Lead Generation Card! What Are Twitter Lead Generation Cards? Well first, what are Twitter Cards? That''s a Twitter Card. until now!
10 Outstanding Twitter Feeds By B2b Publishers
SEPTEMBER 17, 2015
Twitter is a busy place, with more than 500 million tweets flying out into the world each day. We've waded through the Twitter accounts of countless B2B publishers to find out who's doing it right. Which B2B Publishers are Doing it Right on Twitter? 1) Intelligent Aerospace (Defense). Yes, most companies put their website in the URL field of the Twitter bio.
One easy tip to increase content sharing immediately
grow - Practical Marketing Solutions
FEBRUARY 15, 2016
know this sounds preposterous, but many standard tweet buttons only post the URL and not the name of the post! Shortened URL. Sometimes the URL for the content piece is so long it bumps up against the tweet’s 140-character limit! Not only is there no title, but the URL takes up all the tweetable space! Shortened URL. But here’s an even bigger problem.
7 Ways Twitter Can Help Juice Your Content Creation
OCTOBER 31, 2013
There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. is Twitter a tool we can use for that, too? It''s the first in a two-part series with Twitter''s Brian Lavery and HubSpot''s Laura Fitton.). 1) Set Up or Participate in Twitter Chats. Abso-tweetin''-lutely! Right?
8 Clever Ways to Use Your Twitter Cover Image for Better Marketing
FEBRUARY 9, 2015
There are plenty of ways to use your Twitter cover image to promote your business. Keep your branding consistent with other platforms. 2) Turn Your Twitter Image into a Quick Business Overview. Takeaway: Use your Twitter cover image to tell people exactly what they can expect from your business and from your tweets. That’ll be you on Twitter. 3) Highlight an Upcoming Event.
Chart: Where Did Our Twitter Traffic Go?
It's All About Revenue
JANUARY 16, 2012
by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? Of course, there are solutions to track managed Twitter campaigns without using referrer, but they require you to manage the link that gets tweeted. So, this August, Twitter introduced a proprietary URL shortening service, called T.co.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.
What to Do When Your Twitter Account Gets Hacked
APRIL 7, 2014
stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account. Depending on how obvious the compromise is, Twitter may also send you a notification that your account has been compromised. How to Not Get Hacked on Twitter.
15 Ways B2B Marketers Can Be Using Twitter
AUGUST 29, 2012
The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Twitter offers users the chance to share, connect, converse, link, view, follow, search, engage, praise, and vent in 140 character tweets. Promote : Twitter is a great (and free!)
How to Hack a Custom Twitter Background [Quick Tip]
SEPTEMBER 2, 2014
Back in April, everyone completely overhauled their Twitter profile when the social network unveiled a brand new layout. All that you could do to customize your profile was upload extra-wide headers and larger profile pictures -- the rest of the design was up to Twitter. clicked on the tweet to get the direct URL. Could it be Twitter profiles weren''t completely phased out yet?
Twitter Releases Card Analytics: Here's How to Use 'Em
JANUARY 24, 2014
If there was a magic wand you could wave to suddenly make your Twitter presence more successful, I''d bet that most people on the platform would do it. Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour."
Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
Modern B2B Marketing
DECEMBER 16, 2015
Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. In a way, Twitter made us quit “cold turkey” from our dependency on a tool that simply handed us information. But how? Update your web design.