article thumbnail

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot? Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.”

article thumbnail

B2B Marketers Now Use Facebook More Than Any Other Social Network

KoMarketing Associates

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. In terms of importance, Facebook (40%) topped the list among B2B marketers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter for Business: Is It Time?

Webbiquity

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” But it’s not. But it’s not.

Twitter 319
article thumbnail

X (Twitter) partners with Google Ad Manager

Martech

X (formerly known as Twitter) has joined forces with the Google Display Network. Powerful marketing. Tom Ruff, Head of Social at digital marketing agency Journey Further , said the new partnership has huge potential – but it will depend on how the companies share their data. Stay tuned. Get MarTech! In your inbox.

article thumbnail

The Best Twitter Analytics Tools

Brandwatch Marketing

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. You can plenty of this with Twitter search. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. 1) Twitter Analytics – Boost your impact on Twitter.

Twitter 139
article thumbnail

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform).

article thumbnail

Are social networks even worth it in B2B marketing?

Exo B2B

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So, yes, are social networks worth it?