WebMarketCentral

OCTOBER 16, 2008

Expand, verify and prioritize target keyword list Use SEO keyword tools to expand your initial list of key words and phrases from step one, then prioritize the list based on search term popularity as well as value to the business. tags), use of key phrases in bold and italic, and a target keyword density of 1.5%

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

JUNE 1, 2009

To improve the online brand experience, top firms should document their users' goals, clearly define their brand attributes, and map relevant attributes to the right target users.” If you need help evaluating your proposed site changes, try going down the free checklist we have posted called The B2B Website ROI Checklist.

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

JULY 31, 2006

Former fashion columnist Greer Wylder targets her content to, and delivers for her advertisers, a very narrow but lucrative and otherwise difficult to reach audience: upscale shoppers, primarily female, in the Orange County, California area. Greer's OC is a great example of an effective consumer marketing micromedia site.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

WebMarketCentral

NOVEMBER 30, 2007

Sandy Sanges has also written a good piece, More Traffic For Less Money — How To Get The Most From Content Campaigns , on content network targeting. It's one of the best pieces I've seen providing clear, concise and practical advice on maximizing content network results. Once in a while, however, they blow it.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

DECEMBER 20, 2006

Many companies, particularly smaller firms, struggle to properly define their target micromarket properly. By carefully defining and then focusing on a specific micromarket in this way, companies are able to maximize the impact of both marketing dollars and target-specific messaging. vertical markets.

Verticals 20

Verticals Sales Cycle Segmentation Internet Marketing 20

WebMarketCentral

MAY 14, 2006

As always, the report features a mix of the off-beat and on-target, but provides enough creative and useful ideas to keep marketing practicians busy until next year's report is published. write great targeted copy, you need a pile of market research to base wording and focus on. Dell , HP , Gateway ), white box makers (e.g.

Paid Search Agency 20

Paid Search Agency Advertising Agencies RSS Response Rate 20

WebMarketCentral

DECEMBER 17, 2009

Why it Makes Sense to Target Longtail Keywords First by SEO Book Aaron Wall explains that because new or small sites without a large number of external links pointing to them are unlikely to rank well for highly competitive search phrases, it's better to focus on longtail terms first, building up trust, links and traffic gradually.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

DECEMBER 8, 2008

If a marketing group uses the information collected to segment their market and provide relevant, targeted follow up messages, then the services ultimately benefit both buyers and sellers. The distinction is that they filter out ISPs and supplement network location information with data from third-party sources.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

JULY 1, 2009

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. A new B2B marketing community site , B2B Marketing Zone officially launched today.

B2B Marketing 20

B2B Marketing B2B Blogger Tagging 20

WebMarketCentral

OCTOBER 19, 2009

Bill outlines what's in the patent, then points out a number of obvious flaws in any such approach, including "A site owner might want to target less popular search terms on pages that are a few directory levels deep in their site and have those pages rank well for searches that their audience will conduct rather than target more popular terms with (..)

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

APRIL 10, 2007

22, 2007) A quick look at browser branding and geo-targeted web marketing. 21, 2006) A discursive on teen cliques, alternative computer operating systems, Pink Floyd -- and the importance of carefully targeting your marketing messages. 3, 2006) The true value of "guaranteed website traffic" services exposed.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

OCTOBER 11, 2007

Market relations is the practice of writing news releases (not press releases) that are targeted directly at your prospects rather than journalists (though media folks may pick up on these as well). The social networking of Web 2.0

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

APRIL 17, 2007

When properly leveraged, the Internet is a tremendous “equalizer.” Never before have companies with highly targeted audiences or limited marketing resources been able to compete with large, well funded companies. We have built our initial success by harnessing organic search results with highly targeted online advertising.

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

JULY 30, 2007

Videos that are targeted and focused on your industry, on the other hand, are likely to attract fewer but more targeted viewers. These are unlikely to get wide viral distribution, but more likely to appeal to people within your target market. Online games are also hot viral items and can be a lot of fun to develop.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

OCTOBER 3, 2006

So, we opted for Blazing Traffic , which promised 20,000 targeted visitors for only $26 (I should have been suspicious when a $16 upcharge was required to get English language visitors ; given the narrow niche-market nature of the site, the ability to read English is an awfully minimal requirement for "targeted visitors").

Traffic 20

Traffic Opt-in Act-On Internet Marketing 20

WebMarketCentral

MARCH 3, 2009

Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

JUNE 26, 2008

Although I found the product fascinating, most of what I write isn't targeted at large CPG firms or retailers. Someone like Kevin Hillstrom at the MineThatData blog would seem like a more ideal target for this. The selection of bloggers for outreach also seemed a bit odd. WiseWindow's tool still needs some polishing as well.

Buzz 20

Buzz Aggregators Branding Brand Identity 20

WebMarketCentral

OCTOBER 13, 2008

Marketing lessons learned form pay-per-click analytics by John W Ellis How PPC analytics take the guesswork out of marketing, providing precise, quantitative feedback on elements like ad messages, geo-targeting and keyword selection.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing.

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

WebMarketCentral

NOVEMBER 12, 2008

MarketingSherpa has also produced and excellent case study on How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community (fee-based, but non-members can access it through a free trial). But there are limits." Like your morning run.).

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

MARCH 6, 2009

Though targeted at small businesses, the best practices outline in this post apply to websites of virtually any size. Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

AUGUST 21, 2007

Target only as many unique customer segments as you really need to. How to generate positive ROI Start with an understanding of your unique target customer segments and their information needs (the approach KCA has always taken—nice to get validation). Limit the number of approvers involved and the number of review cycles.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

JANUARY 24, 2008

Just a Bit Off Target With Pay-Per-Click by Future Now Even sophisticated, major retailers can make SEM mistakes. This post shows how Target screwed up a PPC campaign, and how it could have been fixed.

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

OCTOBER 27, 2008

With SEM, you can guarantee your site will appear, then control total costs through day-parting and geo-targeting. With SEO, you can spend a lot of money to try to rank well for these terms yet still end up with disappointing results. It's also very difficult to show up well in the natural search results for a competitor's brand name.

PPC 20

PPC Cost SEO SEM 20

WebMarketCentral

JANUARY 23, 2009

Targeting high KEI phrases with adequate search volume gives you the best chance to rank quickly on particular terms by going where others aren't competing. Target one main keyphrase per page, keeping in mind the page should also rank well for variations of that phrase. Very Sun Tzu."

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

AUGUST 15, 2005

The brilliant and entertaining Anne Holland at Marketing Sherpa recently blogged about the proliferation of advertising, and the need for marketers to save themselves through relevant targeting. I stumbled (or rather, paddled) across another example yesterday. My son and I canoed down the scenic and wild St.

Ads 20

Ads Marketing Budget Comparison Internet Marketing 20

WebMarketCentral

SEPTEMBER 20, 2007

Write compelling, carefully targeted ad copy. These best practices include: Use free online tools such as Google Suggest and Overture's Keyword Selector Tool to help select the most popular search terms relevant to your campaign. Track, analyze, optimize and test everything: ad copy, landing pages, keyword bids and response incentives.

CTR 20

CTR Adwords Practices Doubleclick 20

WebMarketCentral

AUGUST 29, 2006

The articles cover marketing in the information age, marketing accountability, and leveraging offline marketing efforts to drive targeted online traffic. Check out this newsletter from marketing agency ingage (yes, with a small "i").

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

WebMarketCentral

JANUARY 29, 2007

Burst Media Ad networks with thousands of content sites that enables advertisers to target audiences based on content, behavior, demographics, geography, and time of day. Now owned by AOL. 24/7 RealMedia Web advertising and search marketing through a diverse network of consumer, business and media sites. Primarily B2C.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

WebMarketCentral

JUNE 21, 2007

4) NowPublic News-oriented, a great place to expose user-targeted, thought-leadership PR. Categorization of news items is helpful but overly broad. 6) Simpy Works better with IE than Firefox. 5) MarkaBoo Clean design, easy to use, respectable results. 3) del.icio.us

Web 2.0 20

Web 2.0 Tagging B2B Thought Leadership Thought Leadership 20

WebMarketCentral

SEPTEMBER 27, 2006

The genesis for this page was some client research on publications that target direct and catalog marketers. I figured there would be one place on the Web where I could find all of the publications in this category.

Internet Marketing 20

Internet Marketing Contact Marketing Advertisements Advertising 20

WebMarketCentral

MARCH 8, 2007

Topics of recent posts include successful cold-calling, prospect targeting, lead generation, and the proper use of CRM systems. A couple of quick items: First, Mike Schultz , co-founder of the Wellesley Hills Group and publisher of Rai nToday , is now writing his own blog.

Tools 20

Tools Cold Calling Lead Generation B2B Sales 20

WebMarketCentral

NOVEMBER 10, 2009

Actually, by combining the geo-targeted features of AdWords with careful keyword selection and close monitoring, AdWords can be a cost-effective advertising tool even for very modest sized enterprises.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

FEBRUARY 23, 2007

Dainow is absolutely on target in pointing out that one-shot campaigns such as email blasts (or worse, sweepstakes), while effective at driving short-term traffic spikes, often lead to few if any new sales.

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

NOVEMBER 13, 2007

This pattern held for every B2B website I tracked (except one—a software application targeted at government buyers, which may have a different pattern from the private sector market). This pattern was similar over several B2B websites tested.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

JULY 23, 2007

tools such as blogs and podcasts to target prospects. Smaller companies are also more often free of the legal and accounting department obstacles that limit Web 2.0 activities. Nearly 90% of respondents are using Web 2.0 This suggests a high degree of confidence in (Web 2.0 tools)," according to survey co-author Robert Lesser.

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

SEPTEMBER 3, 2009

Attract lots of targeted Twitter followers in a short time? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20