Conversica

MARCH 31, 2022

When a certain Florida-based digital UX technology company started to explore its options for a Conversational AI solution for Marketing, they had a lot to consider. Each of these three providers boasts a Conversational Marketing solution powered by artificial intelligence and intelligent automation. Choosing Conversica Over Exceed.ai.

Paid Search Agency 52

Paid Search Agency Conversion Top of Funnel Companies 52

Martech

MARCH 16, 2022

As chat software users ourselves, we’re advocates of using conversational marketing to engage with website visitors and are looking forward to this feature. Or, will dedicated chat software tools like Drift continue to win as a result of their extreme focus on delivering the best chat experience to the market? By comparison, 74.4%

Lead Scoring 110

Lead Scoring Enterprise Management Work Management Peer-to-peer 110

Meerkat Marketing

JANUARY 20, 2021

By targeting this way you are likely wasting valuable advertising dollars on a decent size group of people that are not in your target market. . It will also help to create a more predictive revenue model for your marketing efforts and optimize your cost-per-acquisition (i.e.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Hinge Marketing

NOVEMBER 30, 2021

Marketing (13%). CMO/VP of Marketing (26%). Director/VP/Manager of Digital Products (18%). Director/VP/Manager of E-Commerce (4%). The coronavirus pandemic accelerated the need for remote teams, location-independent business operations – and all of the digital transformations required to make these possible.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. For the search engine’s 23-plus years of existence, written content has been its bread and butter, historically making up the majority of initial query results one sees.

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

PathFactory

MAY 9, 2023

This article was written by PathFactory’s VP of Product Management, Nat Venkataraman. After all, content by itself is cool, but content that has also been classified, categorized, clustered, tagged, organized, reviewed, approved and published is so much more useful to so many more people in the content business.

Generation 52

Generation Marketing AI Lead Ranking Content 52

Kaon

NOVEMBER 3, 2016

Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. Alan Cordial – Senior VP of Account Development at MC2. 8:45AM: Aligning Digital Sales Tools & Marketing Content. Click Here to Register!

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

DiscoverOrg

OCTOBER 19, 2017

Whether you’re already doing it – or thinking about doing it – you’re probably one of an increasing number of B2B companies transitioning to an account-based approach to sales and marketing. Origin Story: Terminus’ Formula for Account-Based Marketing. Small world!). Look for the full story here at Terminus ).

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

ClickZ

FEBRUARY 7, 2022

Connecting with local markets is easier with localized messaging, imagery, and more. As a marketer, it’s really easy to get stuck in an echo chamber of “big brand marketing.” And while email merge tags can certainly help create the illusion of personal connection, they sometimes fall flat. Prioritize people.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Kaon

MAY 8, 2017

Earlier this week, Kaon had the pleasure of sponsoring DxMA’s global marketing summit which highlighted disruptive technology talks and global market briefings. While this is known to be effective in the B2C world, Dana informed us that these techniques are also highly effective in B2B marketing as well. May 23, Houston TX.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Unbounce

AUGUST 31, 2021

So, how can you use AI copywriting tools in your marketing efforts? Let’s start with everything you need to know and explore how you can incorporate AI into your marketing stack—without alienating your human creators: (You can also fast-track straight to your burning questions here: ). Chris Frantz, VP, Snazzy.AI.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Martech

OCTOBER 28, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Facebook is not yet fazed. Agile marketing for teams: A free guide. How to move to a first-party data marketing strategy . By anything. Editorial Director.

Facebook 103

Facebook Planning Marketing Budget Creation Marketing Budget 103

ClickZ

MAY 21, 2020

ClickZ spoke with Max Kalehoff, VP of Marketing & Growth for Realeyes, about their innovative technology and the capabilities they brings to marketers and publishers. Realeyes is using their emotion AI technology to help marketers with attention measurement. A background in digital measurement.

Paid Content 111

Paid Content Classified Ads Mobile Advertising Eye-Tracking 111

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Kaon

JUNE 23, 2015

When an email reads: “ Do you have a 5 minutes time today for discussion of our product ?” ” the immediate response is an emphatic “NO!!!!” ” The topic of discussion is irrelevant. No one who writes poorly in a sales email is going to get the meeting, never mind the sale. It’s that simple.

Knowledge Base 100

Knowledge Base Impressions Tagging Email Marketing 100

PathFactory

MAY 31, 2021

They also (usually) aren’t the only ones you need to convince — our recent survey of 500+ B2B marketing teams revealed that 75% of enterprise and mid-market deals involve a buying committee — and each stakeholder is likely at a different stage of the buyer’s journey when they land on your website. It’s time to get real.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Digilant

FEBRUARY 10, 2022

And while increased viewership is excellent, it also means the price tag for the already historically expensive ad spots is climbing even higher. . When asked about the necessity for quick thinking strategy and implementation, Keith Gormley, VP, Head of Marketing for the team, outlined it perfectly: . Marketing, Tipico.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

KoMarketing Associates

AUGUST 27, 2019

Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. B2B companies are doubling down on social media and it’s paying off. Custom Images. Oftentimes, these types of images aren’t difficult to create.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. 1 Duane Forrester , VP Industry Insights at Yext.

SEO 64

SEO Tips SERP Forrester 64

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. — Danny Sullivan (@dannysullivan) January 22, 2020.

Features 111

Features SEO CTR SERP 111

Vidyard

JUNE 21, 2019

Here at Vidyard, we’re always seeking the most creative and compelling ways sales reps can bond with prospects using video so we assembled a superteam of sales and marketing experts for our Videoify My Pitch program. Your first video is a preview of working with you. ” What is she selling? Where other sales reps zig, she needs to zag.

Video Marketing 65

Video Marketing Tips Work Management Marketing Prospects 65

Vidyard

JUNE 21, 2019

Here at Vidyard, we’re always seeking the most creative and compelling ways sales reps can bond with prospects using video so we assembled a superteam of sales and marketing experts for our Videoify My Pitch program. Your first video is a preview of working with you. ” What is she selling? Where other sales reps zig, she needs to zag.

Video Marketing 65

Video Marketing Tips Work Management Marketing Prospects 65

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

Representatives from support, sales, content marketing, social media, SEM, SEO, training, user experience, engineering should be included to get a more holistic picture. Representatives from support, sales, content marketing, social media, SEM, SEO, training, user experience, engineering should be included to get a more holistic picture.

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

QuanticMind

MAY 25, 2023

To help you make sense of it all, we called in two of our experts, Susan Mandell, VP of Brand Development, and Paul Morrone, Integrated Client Solutions Director. Sit down, Sopranos. Back up, The Bachelor. Get lost, Game of Thrones! The latest season of TV upfronts might be more dramatic than all three of you combined.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Content4Demand

OCTOBER 12, 2022

The discussion dug into the business drivers that have led her to spearhead content audits in the past and why she thinks they’re so vital for marketers. Go-to-Market Strategy. All of this is critical upfront data to pull together before you develop a marketing plan or execute tactics. Image courtesy of Christine Elliott.

Top of Funnel 59

Top of Funnel Webinar Metrics Marketing & Strategy Content 59

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Just stop doing that. ” Watching the reaction of the two executives was telling. Originally posted by Gavin Finn on LinkedIn.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Parse.ly

MARCH 11, 2020

You can navigate to Benchmarks from any author, section, or tag details page: This blog post will cover some of the main use cases to get you started. Use the section and tag filters to narrow down to relevant results. To see how marketing and distribution efforts impact metrics, filter by campaign. Should we stop doing them?”.

Advertising Benchmark 52

Advertising Benchmark Tagging Features FAQ 52

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. You get a sense that you’re being taken care of—you don’t necessarily get that with chatbots or even customer service calls, “ says Krista Doyle , Global Content Marketing Manager, Twitter.

Social Media 131

Social Media Social Marketing Work Management Marketing Management 131

Heinz Marketing

OCTOBER 3, 2019

By Matt Heinz, President of Heinz Marketing. It is my pleasure every Thursday to feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions. This week I’m excited to feature Fara Hain , VP of Corporate Marketing at Zerto. Location: Boston, MA.

Work Management 63

Work Management Marketing Management Salesforce.com Paid Search Agency 63

Seismic

OCTOBER 24, 2023

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. We just wrapped the first full day of Seismic Shift 2023, and it was one for the books. This is something our customers know all too well.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Vidyard

JUNE 21, 2019

Here at Vidyard, we’re always seeking the most creative and compelling ways sales reps can bond with prospects using video so we assembled a superteam of sales and marketing experts for our Videoify My Pitch program. Or forgiving. Your first video is a preview of working with you. Whatever you start, you must finish.

Video Marketing 59

Video Marketing Tips Work Management Marketing Prospects 59

ClickZ

SEPTEMBER 12, 2019

ClickZ spoke with Jinal Shah, S’well’s VP of Ecommerce & Digital Marketing and Curalate’s CEO, Apu Gupta to get a better understanding of how the technology works and to unpack some of the results from this initiative. Source: S’well. Many of their customers post pictures of their S’well bottle in their personal Instagram feeds.

User-Generated Content 69

User-Generated Content Generation eCommerce Content 69

SmartBug Media

SEPTEMBER 12, 2022

Marketing trends. Creativity and culture in B2B marketing. Presentation by: Cameron Bale NFT.Kred, Director, Marketing and Product Development. NFT.Kred, VP, Growth. And we’re back in Boston! After two years of attending INBOUND through a virtual platform, we were finally able to get together in person. Social media.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Choozle

JULY 29, 2021

The ascension of digital programmatic advertising has created a rapid expansion of what marketers are expected to be proficient in. From tag management to data management to reporting results, the list goes on. We’ve done this many times to create great training and marketing content quickly. Where do you stand today?

Training 91

Training Advertising Agencies Wiki Advertisements 91

Smashmouth Marketing

AUGUST 17, 2009

At one time or another, I've been asked by demand gen folks, Green Leads' clients and prospects, "So you JUST get meetings with C/VP level executives?" A C Level meeting is the holy grail of outbound marketing, everyone wants to hear "Yes" and then implement a successful program. The numbers didn't surprise us.

Stats 100

Stats B2B Vendors B2B Sales 100