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The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Instead, the site was a sort of collage of generic language, pretty but uninformative images, and links to “assets” like case studies and videos. Good content marketing educates the customer. Like this post?

Wikipedia 172
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Google SGE a top threat to brand and product search terms, study finds

Martech

Dig deeper: How one tech company is doing marketing without cookies Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 categories examined. The post Google SGE a top threat to brand and product search terms, study finds appeared first on MarTech.

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Why are URLs so important?

Biznology

Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. Well, some of it is about the content itself, as my colleague and friend Charles Chesnut showed in his maiden post on this platform: The Wikipedia test for content marketing.

Wikipedia 208
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Cognitive apprenticeship - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. Centre for the Study of Reading, University of Illinois. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., About Wikipedia. Cognitive apprenticeship. & Newman, S. Johnson, S.D.

Wikipedia 100
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What Wikipedia’s Google Ranking Means for Your Business

Convince & Convert

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. That’s 7.33

Wikipedia 147
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Best Practices for Fact-Checking AI-Generated Content

Contently

Wikipedia, for example, should never be a source of validation for a fact. For example, say you are looking for a statistic and find one that fits the bill in an article published in The Economist —but it’s from a research study conducted by a third party. Go find the study itself and read it. Find the original source.

Practices 151
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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Expertise, authority, trustworthiness: That’s what the Google algorithms (and sometimes humans) look for as they study your content and compare it to your competitors. You can’t be an expert in everything. Provides Value to Meet Google EAT.

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