WebMarketCentral

SEPTEMBER 14, 2007

The study is designed to help online marketers set PPC and SEO budgets, forecast results, test online marketing programs, and even (toughest of all)—explain search marketing plans to your client or CEO. Like you needed a research study to learn that.). Click fraud remains a significant problem, but is very difficult to measure (duh!

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

OCTOBER 22, 2009

A recent study found a 50% CTR increase in paid search when consumers were exposed to both social media and paid search for a brand, but if the actual click comes from AdWords, good luck convincing your executives that social media efforts led to that click. First is the problem of "last click attribution."

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

AUGUST 6, 2007

Viral Marketing Links Links to award-winning B2B viral campaigns from MarketingSherpa (free): Viral Hall of Fame 2007: NetQoS' Netcosm Viral Hall of Fame 2007: The Gobbledygook Manifesto Viral Hall of Fame 2007: Exeros Inc.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

DECEMBER 3, 2009

Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

AUGUST 13, 2009

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Combining social media with email marketing holds tremendous potential, as the tools are complementary.

Social Media 20

Social Media Paid Search Agency Web 2.0 Email Marketing 20

WebMarketCentral

JULY 23, 2009

On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010. What this study indicates, however, is that b2b marketers are starting to measure, and get credit for, secondary "conversions" as well.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

DECEMBER 20, 2007

Following up on its first study on the value of Web 2.0 Other key findings from the new study include: Executive decision-makers spent more time with social media than any other level, at nearly four hours per week. IT buyers spend an average of 3.3 hours for published editorial content and 2.9 hours on vendor-produced content.

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

NOVEMBER 26, 2008

New Study Reveals Untapped Billions In Search Marketing -some interesting research here on the growth potential for paid search. Google Analytics is enterprise-ready -a recent post from Jeff Campbell that delves into the latest enhancements added to Analytics and why these make it now competitive with top-shelf analytics packages.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

MAY 12, 2009

Charts comparing solutions, suggested decision criteria, ROI calculator tools, case studies, testimonials, certifications, awards, affiliations, and executive profiles all help diffuse fear of making a wrong decision. Prospects are looking to educate themselves, do their own comparisons, and create their own short lists.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

JULY 16, 2007

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay.

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

MAY 16, 2008

In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)—are —are Americans lazier than web users in other countries, or just busier?

Social Media 20

Social Media Media Tagging Case Studies 20

WebMarketCentral

NOVEMBER 3, 2009

Be as specific as possible, and link to case studies to support specific claims. Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets. 3) Write detailed product descriptions , again incorporating keywords.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

AUGUST 27, 2007

White paper syndicator KnowledgeStorm and the marketing case study experts at MarketingSherpa recently published the third white paper in their series on Connecting Through Content, Putting It All Together—Driving Content Marketing Program Success.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

DECEMBER 18, 2008

How Docmetrics Works Once you are set up with their online service (no software to install), you upload your PDFs—white papers, case studies, product data sheets etc.—to product sheets and case studies). A unique new SaaS offering from Vitrium Systems called Docmetrics may do exactly that. to your Docmetrics account.

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

JULY 25, 2007

Among the findings in this study: The average cost per webinar or webcast registrant is $35. The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. Typically, just over half of registrants actually attend or view the webcast.

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

NOVEMBER 30, 2007

They also recently published an outstanding case study on improving SEM results through Google's content network entitled How to Get the Most Out of Google AdWords—8 Strategies to Maximize ROI. It's one of the best pieces I've seen providing clear, concise and practical advice on maximizing content network results.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

APRIL 15, 2009

This was confirmed in MarketingSherpa’s Social Media Marketing and PR study where we found that the 'lack of knowledgeable staff' was the most significant barrier to social media adoption.A And this disconnect is one of the most critical dangers to the successful adoption of social media as a marketing strategy.

Social Media 20

Social Media Web 2.0 Media PR 20

WebMarketCentral

DECEMBER 6, 2007

These may include: Banner ads Print ad artwork White papers Case studies Press releases Bylined articles Sales collateral such as product/service sheets and brochures Presentations Tradeshow giveaways Direct mail materials Online press kit (fact sheet, executive bios, photo gallery) Redesigned website Email template and content Video Email ads (HTML (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

NOVEMBER 12, 2008

MarketingSherpa has also produced and excellent case study on How to Target Twitter: 8 Ways to Build a New Audience in this Niche Community (fee-based, but non-members can access it through a free trial). But there are limits." Like your morning run.).

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

AUGUST 21, 2007

Participants in Forrester's study for the most part thought they had achieved these goals, although building brand loyalty was the most difficult to measure: 28% of respondents had no idea whether or not they had accomplished this. For B2B websites: Among the companies Forrester studied, site traffic increased anywhere from 0-15%.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

FEBRUARY 20, 2006

If you've ever thought about writing a book and wondered if the effort would be worthwhile, a new study suggests the answer is a strong "yes." RainToday offers articles, case studies, and research designed to help service business rainmakers and marketers work more effectively.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

OCTOBER 26, 2009

Twitter 101, Part 2 by Search Engine Watch Ron Jones reviews popular Twitter tools, offers tips on finding the right people to follow while growing your own following, and provides a basic guide to understanding Twitter lingo. This post is an excellent starting point for those new to Twitter.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

NOVEMBER 19, 2008

That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

MARCH 21, 2007

That's where the KnowledgeStorm analogy comes in: as KnowledgeStorm provides value to businesses by syndicating white paper and case study content to its 250 or so content partners (including Computerworld, InfoWorld, Informati0nWeek and BusinessWeek), Insight24 will provide a similar service for online video, podcasts and webcast content.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

NOVEMBER 5, 2006

Click here to participate in the study. The current report addresses services selling challenges in a variety of vertical segments (e.g.

Lead Generation 20

Lead Generation Customer Surveys Service Generation 20

WebMarketCentral

NOVEMBER 16, 2009

Minor Miracles And Major Feats of First-Page Rankings by MediaPost Search Insider David Berkowitz reports on how critical video is to attaining a first-page ranking on Google, reporting on a study showing that " Videos are 53 times more likely to appear on the first page of search results than text pages."

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

AUGUST 14, 2007

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

JUNE 25, 2008

Based on several studies, this post shows typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. There you have it, the ten posts you thought were the best so far.

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

JUNE 22, 2005

The larger the sample they receive, the better their results will be, so if you've got a few minutes to devote to the study of blogging, click the image. It's an intriguing set of questions, and it will be interesting to see the results when posted in early July. I hope to make the Top 1 Billion list someday.

Customer Surveys 20

Customer Surveys Sample Blogger Case Studies 20

WebMarketCentral

DECEMBER 31, 2009

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, "boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group."

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

DECEMBER 17, 2009

Setting Expectations for Search Engine Optimization by Search Engine Watch Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

NOVEMBER 9, 2009

Marketers today are relying more on producing thought-leadership content to attract prospects than on traditional in-your-face advertising, according to a recent study reported by HubSpot. People use technologies like iPods, TiVo and even online ad blockers to avoid additional advertising exposure. Aggregation.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

OCTOBER 11, 2007

They aren't designed to promote your product or service directly, but rather to position your company as a thought leader.

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

AUGUST 20, 2008

The organization recently published a study entitled Factors That Improve Online Experiences , which explored factors that drive online experience as expressed by the three different subject groups – nonprofit organizations and cities, web designers and firms, and the general public.

Social Media 20

Social Media Ning Media Tagging 20

WebMarketCentral

SEPTEMBER 3, 2009

He explains how social media, to be effective, requires a significant commitment of time and effort. Are Comments the Next Social Layer?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MAY 26, 2009

Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? And if so, how?

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20