Trending Sources

45 Phenomenal Email and Mobile Marketing Stats


And now on to the 45 phenomenal email and mobile marketing stats and facts. 14 Email Marketing Stats and Facts. 1. Mobile Marketing Stats and Facts. Mobile Email Stats and Facts. study of B2C (primarily retail) email campaigns found that in the first quarter of 2015, mobile opens (50.12%) have surpassed desktop opens (32.97%). Mobile Advertising Stats and Facts.

Stats 96

34 Compelling Content Marketing Stats and Facts


– Case studies (65%). The most useful forms of content when making online B2B purchases are technical brochures / specification sheets (cited by 61% of buyers), followed by instruction manuals / how-to documents (46%), videos (38%) and case studies (31%). Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell. Want to know more? MediaPost ).

Stats 134

16 Enigmatic Business Blogging and Other Marketing Stats


As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Business Blogging Stats and Facts. 1. Other Marketing Stats and Facts.

36 Sensational Social Media Stats and Facts


Followers value images, videos, and case studies as the most valued content from brands on social media. Find these and more actionable takeaways in this collection of three dozen social media marketing stats and facts. Stats and Facts About Social Media Strategy and Tactics. 1. Stats and Facts About Social Metrics and Measurement. Social Content Stats and Facts.

Stats 84

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. MediaPost ). 8 SEO Stats and Facts. Email Marketing Stats. Business Blogging Stats and Facts.

Stats 124

5 Fresh B2B Marketing Stats & What They Mean to You

KoMarketing Associates

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. 1. think what makes this stat important is the other finding that goes along with it – 68% of B2B buyers purchase goods online. Need some help?

Stats 94

33 Stats On The Future of Content Marketing

B2B Marketing Insider

Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. What important content marketing stats did I forget: 33 Stats on The Future of Content Marketing. 33 Stats On Content Marketing on Slideshare. The post 33 Stats On The Future of Content Marketing appeared first on B2B Marketing Insider.

Stats 151

20 Most Important Stats from the 2015 B2B Content Marketing Report

Social Media B2B

The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. This is a benchmark study, so it gives you something you can compare yourself to. Tweet this stat ). 2. Tweet this stat ). 3. Tweet this stat ). 4. Tweet this stat ). 5. Tweet this stat ). 6.

Stats 60

87 New (Really) Marketing Automation Stats

Marketing Action

It’s been expanded from 70 stats to 87. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. The Stats. Case studies (69%).

Stats 53

Martech and marketing technologists go mainstream — 3 key stats


The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. Of the companies who participated in this study, 66% currently have a chief marketing technologist in place.

Stats 41

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution


10 Shocking (But True) Stats About Display and Banner Ads. 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. study revealed that only 2.8% of participants thought that ads on website were relevant. 10 Stats That Show Display Ad Success. At HubSpot, we held onto this notion for a while. AdWords.

5 Examples Of Exceptional B2B Case Studies


Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Unfortunately, case studies are often difficult to execute on. Best Practices For B2B Case Studies. Writing An Engaging Case Study.

25 Key B2B Content Marketing Stats


This infographic, featured on OpenView  and designed by Rachel Worthman , lays out 25 must-read stats about the current state of B2B content marketing. According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The American writer Margaret J. Marketing has changed a lot over the past few decades.

Stats 41

70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. The Stats. Not at all.

Stats 56

6 Stats B2B Marketers Must Pay Attention To in 2014

KoMarketing Associates

We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). Industry statistics and studies are also available to help you better understand the market. recent Conductor study analyzed search results to see what was really happening with the “10 blue links” scenario. MarketingProfs. 3.

Stats 86

59 Killer Content Marketing Stats: 2014 Edition


We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 76% of B2B marketers blog, and 73% publish case studies. Want to dive a little deeper into some of the latest content marketing stats and research? Check out 28 Indispensible Research Reports and Case Studies for #SmallBiz Strategy ! Source: CMI ). 2.

Stats 54

21 stats show CMOs leap before they look at ROI


Here are 21 stats that show most CMOs leap before they look at ROI. 91% of senior marketers believe successful brands use customer data to drive marketing decisions; yet, 39% say their own company’s data is collected too infrequently or not real-time enough to be useful (source: BRITE Study). source: BRITE Study). source: BRITE Study). source: BRITE Study).

Stats 88

87 More Vital Social Media Marketing Facts and Stats for 2012


Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Social Media Stats and Demographics. 1. But 3.1

Stats 143

83 Exceptional Social Media and Marketing Statistics for 2014


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Marketing Management and Measurement Stats. 1. Social Media Marketing Stats. 9. London.

What's the Deal With Ad Blocking? 11 Stats You Need to Know


11 Ad Blocking Stats You Need to Know. 1) Adblock Plus, the world's most popular ad blocking extension, has been downloaded over 500 million times. study from Priori Data suggests 419 million people (a fifth of the world's internet users) have some type of mobile ad blocker installed. 9) 83% of online browsers in the U.S., Why is ad blocking a big deal? The lesson?

Stats 47

8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]


Let’s look at some recent studies. All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. Plus, the average U.S. But what can you do to create better post engagement?

Stats 48

8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]


Stats You Need to Know From the 2016 State of Inbound Report. 1) Inbound organizations are 4X as likely to be effective. But this year, we introduced a new angle in our study: Do marketers believe their organization’s marketing strategy is effective? T he inbound movement has always been about one thing: being relevant and truly helpful to your audience. Tweet this]. Tweet this].

Stats 39

17 Stats You Should Know About Visual Content Marketing in 2015


Keeping pace with this trend, several research studies conducted over the course of 2014 point to the rather amazing effectiveness of visual content for social media. Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Source ).

Stats 62

New Study: The ROI of Video in Email Marketing


recent study done by The Relevancy Group and sponsored by StreamSend looked at the effectiveness of video in email marketing. Here’s the big thing: the study found that including video in email marketing campaigns increased email marketing revenue by 40%. As the stats show, consumers love and share video. We want video and we want it now! But wait. Wait, what? Start Small.

New Study: Email Marketing Actually Works?!


However, a new study from Custora asserts that as far as customer acquisition goes, especially the Lifetime Value of customers, other channels are doing it better. According to Custora’s study, organic search still leads the way as the largest channel for online customer acquisition, accounting for 15.81% of total customers acquired. Curious? Let’s take a look at the findings.

How SMBs Use Twitter: 15 Stats You Should Know


Twitter recently launched a study of 1,000 people living in the United States who use Twitter monthly, and follow SMBs on Twitter, to determine how businesses interact with their followers. Tweet This Stat.). 2) 73% of people said they feel more confident in an SMB after following them and reading some of their Tweets. Tweet This Stat.). Tweet This Stat.). Social Media

SMB 38

38 Handy Stats to Prove the Value of Personas


Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ).

15 Important Ways to Use Case Studies in Your Marketing


Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. Okay, so you know case studies work. 12) Use case studies in training.

20 Stats Every Global Social Media Marketer Should Know


That's why we've collected 62 stats that help paint a picture of how social media works around the world , 20 of which we're going to highlight in this blog post. Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider. Source: New Media Trend Watch ) Tweet This Stat!

Stats 51

3 Must-Read Stats on the State of Inbound Marketing in 2015 [New Research]


Must-Read Stats on the State of Inbound Marketing in 2015. 1) 3 out of 4 marketers across the globe prioritize an inbound approach to marketing. Download the full study to discover: The #1 challenge marketing teams face globally. Every year, the marketing industry undergoes some serious changes. That said, check out these three revealing statistics that emerged from the research.

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. According to statistics from emailmonday (via Adestra’s 2016 Consumer Adoption and Usage Study), more email (55 percent) is read on mobile than on desktop clients. ” Are you among them? ” 2.

17 Compelling Stats That Make the Case for Smarter Site Design


17 Must-Read Stats About Website Design and Optimization. 1) 40% of people will abandon a web page if it takes more than three seconds to load. Source: Econsultancy ) ( Tweet This Stat! ). 2) $1.1 Source: Forrester Research ) ( Tweet This Stat! ). 3) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult.

Stats 61

Why Some Buyers Don’t Look at Case Studies

Stories that Sell

Last week I set out, as I occasionally do, to find examples of great customer case studies online. followed link after link looking for examples of best practices in case studies today. couple of years ago, a small software company shared stats with me regarding case study consumption. After requiring registration for case studies, the company experimented by removing the required registration. In just one week, the company reported that downloads of its case studies were three times higher than the previous four months combined! Locked. 10 fields!

56 Tweet-Worthy Enterprise Marketing Stats from Skyword’s Original Research: “A Study in Brand Transformation”

Content Standard

If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. Technology : rolling out new technologies to support the transformation. Tweet. Tweet. Tweet.

12 Stats from 2012 Every B2B Technology Marketer Should Know


As marketing planning for 2013 revs into high gear,  technology marketers should pay attention to a few important statistics and studies from this past year: 1) Buyers of high-consideration B2B tech solutions typically use about 3 distinct content types during … Continue reading → The post 12 Stats from 2012 Every B2B Technology Marketer Should Know appeared first on Fathom.

Stats 38

Case study: Facebook ads create Hollywood buzz

grow - Practical Marketing Solutions

Campaign Stats. Case studies facebook facebook ads facebook and movies facebook case studyI’d like to welcome Robert Dempsey as the newest {grow} contributing columnist. Here is an amazing story as his first post! brand new indie movie is being released in Los Angeles in one week. The goal is to tell as many locals as possible – online – and fill that theater.

Why Case Studies are Critical for the Medtech Buyer Persona


One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study. The Power of the Case Study. Outcome Focused Case Study: An Example.

20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]


We've compiled data from a handful of different recent studies to break apart this question and zero-in on the key challenges social media marketers are struggling overcome. Source: Aberdeen ) Tweet This Stat. 2) The majority of marketers (59%) are using social media for 6 hours or more each week. Tweet This Stat. Tweet This Stat. Source: Gleanster ) Tweet This Stat.

Stats 56

Three Stats to Track for Sales Funnel Analysis

KEO Marketing

Very low conversion rates should prompt study and testing of every element on the page from copy to call-to-action to determine how to maximize conversions on that page. The sales funnel is the process that a prospect goes through from initial contact to final conversion. The “location” in the funnel corresponds to the stage of the sales process of the prospect. Landing Pages Response Rates.

Study: 93% of B2B Marketers Use Social Media Marketing

Social Media B2B

According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). Communications Facebook LinkedIn Marketing Social Networks Twitter B2B marketing B2B Social Media linkedin statistics statsThe Big Three.

BtoB 47