45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
And now on to the 45 phenomenal email and mobile marketing stats and facts. 14 Email Marketing Stats and Facts. 5 Mobile Marketing Stats and Facts. 7 Mobile Email Stats and Facts. A study of B2C (primarily retail) email campaigns found that in the first quarter of 2015, mobile opens (50.12%) have surpassed desktop opens (32.97%). 4 Mobile Shopping Stats and Facts.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
– Case studies (65%). The most useful forms of content when making online B2B purchases are technical brochures / specification sheets (cited by 61% of buyers), followed by instruction manuals / how-to documents (46%), videos (38%) and case studies (31%). This was post #2 of Marketing Stats Summer (#statssummer) on Webbiquity. #1: 1: Welcome to Marketing Stats Summer! #2:
What is a Q&A Case Study? And Why is it Great for B2B Marketing?
JANUARY 5, 2017
This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. An engaging case study makes people say, “if it worked for them, it can work for me.”
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 9 Business Blogging Stats and Facts. 7 Other Marketing Stats and Facts. 57.9%
48 Instagram Stats That'll Help You Improve Your Posting Strategy
JUNE 9, 2016
Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. 48 Instagram Stats. Click on a category below to jump to the stats for that category: Instagram's Growth. Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! See #32.).
4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017
It's All About Revenue
DECEMBER 19, 2016
As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. ” This last stat comes courtesy of Econsultancy via their annual cross channel marketing report.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, And much more. 40 percent of U.S. Adam T. Email.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. 9 General Marketing Stats. 5 Online Demographics Stats. 5 SEO Stats.
Email Marketing Trends and Stats
NOVEMBER 9, 2016
We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since. Email send-time and device strategy. 59.3%
33 Stats On The Future of Content Marketing
B2B Marketing Insider
DECEMBER 18, 2013
Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing. 33 Stats On Content Marketing on Slideshare.
20 Most Important Stats from the 2015 B2B Content Marketing Report
Social Media B2B
OCTOBER 6, 2014
The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. This is a benchmark study, so it gives you something you can compare yourself to. Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ). Tweet this stat ).
34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
FEBRUARY 6, 2017
34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More. LinkedIn has studied its own platform and found that including images in posts increases the comment rate by 98%. Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. For example, not only is Facebook home to 1.23 and Canada.
56 Tweet-Worthy Enterprise Marketing Stats from Skyword’s Original Research: “A Study in Brand Transformation”
JANUARY 12, 2016
If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. Technology : rolling out new technologies to support the transformation. Tweet. Tweet. Tweet.
20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
SEPTEMBER 25, 2015
10 Shocking (But True) Stats About Display and Banner Ads. A 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. A study revealed that only 2.8% 10 Stats That Show Display Ad Success. At HubSpot, we held onto this notion for a while. But then things started to change. What Is Display Advertising?
5 Fresh B2B Marketing Stats & What They Mean to You
NOVEMBER 6, 2014
There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. I think what makes this stat important is the other finding that goes along with it – 68% of B2B buyers purchase goods online. How do I measure ROI?”
5 Examples Of Exceptional B2B Case Studies
MARCH 17, 2016
Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Unfortunately, case studies are often difficult to execute on. Best Practices For B2B Case Studies. Writing An Engaging Case Study.
25 Key B2B Content Marketing Stats
SEPTEMBER 1, 2015
This infographic, featured on OpenView and designed by Rachel Worthman , lays out 25 must-read stats about the current state of B2B content marketing. According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The American writer Margaret J. Marketing has changed a lot over the past few decades.
Martech and marketing technologists go mainstream — 3 key stats
AUGUST 1, 2016
The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. Of the companies who participated in this study, 66% currently have a chief marketing technologist in place.
59 Killer Content Marketing Stats: 2014 Edition
FEBRUARY 12, 2014
We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 76% of B2B marketers blog, and 73% publish case studies. Want to dive a little deeper into some of the latest content marketing stats and research? Check out 28 Indispensible Research Reports and Case Studies for #SmallBiz Strategy ! Source: CMI ). vs 2.5%).
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Social Media Stats and Demographics. But 3.1
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats. 4 B2B Marketing Stats. No, not that.)
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
It’s been expanded from 70 stats to 87. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. The Stats. Case studies (69%).
17 Stats You Should Know About Visual Content Marketing in 2015
JANUARY 22, 2015
Keeping pace with this trend, several research studies conducted over the course of 2014 point to the rather amazing effectiveness of visual content for social media. Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Source ).
6 Stats B2B Marketers Must Pay Attention To in 2014
JANUARY 27, 2014
We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). Industry statistics and studies are also available to help you better understand the market. A recent Conductor study analyzed search results to see what was really happening with the “10 blue links” scenario. 38.6%
8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]
SEPTEMBER 16, 2015
Let’s look at some recent studies. All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. Plus, the average U.S. But what can you do to create better post engagement?
70 New (Really) Marketing Automation Stats
APRIL 8, 2014
Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. The Stats. Not at all.
The 6 Most Important Takeaways From CMI’s Annual Study
NOVEMBER 4, 2016
For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Of course, CMI loves playing up that stat because the organization can help you build a strategy. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy.
New Study: The ROI of Video in Email Marketing
JUNE 25, 2013
A recent study done by The Relevancy Group and sponsored by StreamSend looked at the effectiveness of video in email marketing. Here’s the big thing: the study found that including video in email marketing campaigns increased email marketing revenue by 40%. As the stats show, consumers love and share video. We want video and we want it now! But wait. Wait, what? Start Small.
Why You Should Question Most Video Marketing Stats You See
FEBRUARY 9, 2017
We all know the value of a good stat. Nevertheless, given the nature of the study and caliber of Forrester, it’s safe to assume that the 1.8 I don’t believe deception was the original intention, but I do think this type of stat speaks to the way marketers hunt for any information that makes them look good without properly vetting it first. million words.
The Top 10 Stats from 2016 that Show the Importance of Email Marketing
AUGUST 26, 2016
If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. According to statistics from emailmonday (via Adestra’s 2016 Consumer Adoption and Usage Study), more email (55 percent) is read on mobile than on desktop clients. ” Are you among them? to $0.07
What's the Deal With Ad Blocking? 11 Stats You Need to Know
JULY 22, 2016
11 Ad Blocking Stats You Need to Know. A study from Priori Data suggests 419 million people (a fifth of the world's internet users) have some type of mobile ad blocker installed. It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. Image Credit: PageFair.
New Study: Email Marketing Actually Works?!
JULY 2, 2013
However, a new study from Custora asserts that as far as customer acquisition goes, especially the Lifetime Value of customers, other channels are doing it better. According to Custora’s study, organic search still leads the way as the largest channel for online customer acquisition, accounting for 15.81% of total customers acquired. Curious? Let’s take a look at the findings.
The Top 10 Stats from 2015 that Show the Importance of Video Marketing
JANUARY 5, 2016
The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. Seventy-three percent of B2B marketers surveyed said their video marketing is generating positive results, according to a study from ReelSEO. Video marketing was everywhere in 2015. Online Video Views Are Rising Rapidly. B2B Video Blossoms.
21 stats show CMOs leap before they look at ROI
JANUARY 14, 2013
Here are 21 stats that show most CMOs leap before they look at ROI. 91% of senior marketers believe successful brands use customer data to drive marketing decisions; yet, 39% say their own company’s data is collected too infrequently or not real-time enough to be useful (source: BRITE Study). source: BRITE Study). source: BRITE Study). source: BRITE Study).
How SMBs Use Twitter: 15 Stats You Should Know
MARCH 13, 2014
Twitter recently launched a study of 1,000 people living in the United States who use Twitter monthly, and follow SMBs on Twitter, to determine how businesses interact with their followers. Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.). Tweet This Stat.).
20 Stats Every Global Social Media Marketer Should Know
NOVEMBER 13, 2012
That's why we've collected 62 stats that help paint a picture of how social media works around the world , 20 of which we're going to highlight in this blog post. Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider. Source: ClickZ ) Tweet This Stat! Nobody knows how.".
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. Okay, so you know case studies work. 12) Use case studies in training.