45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
And now on to the 45 phenomenal email and mobile marketing stats and facts. 14 Email Marketing Stats and Facts. 1. Mobile Marketing Stats and Facts. Mobile Email Stats and Facts. study of B2C (primarily retail) email campaigns found that in the first quarter of 2015, mobile opens (50.12%) have surpassed desktop opens (32.97%). Mobile Advertising Stats and Facts.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
– Case studies (65%). The most useful forms of content when making online B2B purchases are technical brochures / specification sheets (cited by 61% of buyers), followed by instruction manuals / how-to documents (46%), videos (38%) and case studies (31%). Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. Want to know more? MediaPost ).
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Business Blogging Stats and Facts. 1. Other Marketing Stats and Facts.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Followers value images, videos, and case studies as the most valued content from brands on social media. Find these and more actionable takeaways in this collection of three dozen social media marketing stats and facts. Stats and Facts About Social Media Strategy and Tactics. 1. Stats and Facts About Social Metrics and Measurement. Social Content Stats and Facts.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. MediaPost ). 8 SEO Stats and Facts. Email Marketing Stats. Business Blogging Stats and Facts.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. General Marketing Stats. 1. Online Demographics Stats. Blogging Stats.
5 Fresh B2B Marketing Stats & What They Mean to You
NOVEMBER 6, 2014
There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. 1. think what makes this stat important is the other finding that goes along with it – 68% of B2B buyers purchase goods online. Need some help?
33 Stats On The Future of Content Marketing
B2B Marketing Insider
DECEMBER 18, 2013
Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. What important content marketing stats did I forget: 33 Stats on The Future of Content Marketing. 33 Stats On Content Marketing on Slideshare. The post 33 Stats On The Future of Content Marketing appeared first on B2B Marketing Insider.
20 Most Important Stats from the 2015 B2B Content Marketing Report
Social Media B2B
OCTOBER 6, 2014
The first, and most notable stat in this report is that number of B2B marketers using content marketing has gone down from 93% last year to 86% this year. This is a benchmark study, so it gives you something you can compare yourself to. Tweet this stat ). 2. Tweet this stat ). 3. Tweet this stat ). 4. Tweet this stat ). 5. Tweet this stat ). 6.
20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
SEPTEMBER 25, 2015
10 Shocking (But True) Stats About Display and Banner Ads. 2013 study revealed that 28% of respondents admitted to hiding their activities from advertisers -- second only to criminals. study revealed that only 2.8% of participants thought that ads on website were relevant. 10 Stats That Show Display Ad Success. At HubSpot, we held onto this notion for a while. AdWords.
5 Examples Of Exceptional B2B Case Studies
MARCH 17, 2016
Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Unfortunately, case studies are often difficult to execute on. Best Practices For B2B Case Studies. Writing An Engaging Case Study.
Martech and marketing technologists go mainstream — 3 key stats
AUGUST 1, 2016
The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. Of the companies who participated in this study, 66% currently have a chief marketing technologist in place.
25 Key B2B Content Marketing Stats
SEPTEMBER 1, 2015
This infographic, featured on OpenView and designed by Rachel Worthman , lays out 25 must-read stats about the current state of B2B content marketing. According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The American writer Margaret J. Marketing has changed a lot over the past few decades.
6 Stats B2B Marketers Must Pay Attention To in 2014
JANUARY 27, 2014
We are a month into the new year and there have already been some great studies released (be sure to check out our industry news section for the latest). Industry statistics and studies are also available to help you better understand the market. recent Conductor study analyzed search results to see what was really happening with the “10 blue links” scenario. MarketingProfs. 3.
The 6 Most Important Takeaways From CMI’s Annual Study
NOVEMBER 4, 2016
For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Of course, CMI loves playing up that stat because the organization can help you build a strategy. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy.
59 Killer Content Marketing Stats: 2014 Edition
FEBRUARY 12, 2014
We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 76% of B2B marketers blog, and 73% publish case studies. Want to dive a little deeper into some of the latest content marketing stats and research? Check out 28 Indispensible Research Reports and Case Studies for #SmallBiz Strategy ! Source: CMI ). 2.
21 stats show CMOs leap before they look at ROI
JANUARY 14, 2013
Here are 21 stats that show most CMOs leap before they look at ROI. 91% of senior marketers believe successful brands use customer data to drive marketing decisions; yet, 39% say their own company’s data is collected too infrequently or not real-time enough to be useful (source: BRITE Study). source: BRITE Study). source: BRITE Study). source: BRITE Study).
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Social Media Stats and Demographics. 1. But 3.1
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Marketing Management and Measurement Stats. 1. Social Media Marketing Stats. 9. London.
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
It’s been expanded from 70 stats to 87. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. The Stats. Case studies (69%).
8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]
SEPTEMBER 16, 2015
Let’s look at some recent studies. All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. Plus, the average U.S. But what can you do to create better post engagement?
17 Stats You Should Know About Visual Content Marketing in 2015
JANUARY 22, 2015
Keeping pace with this trend, several research studies conducted over the course of 2014 point to the rather amazing effectiveness of visual content for social media. Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Tweet this stat! Source ).
What's the Deal With Ad Blocking? 11 Stats You Need to Know
JULY 22, 2016
11 Ad Blocking Stats You Need to Know. 1) Adblock Plus, the world's most popular ad blocking extension, has been downloaded over 500 million times. study from Priori Data suggests 419 million people (a fifth of the world's internet users) have some type of mobile ad blocker installed. 9) 83% of online browsers in the U.S., Why is ad blocking a big deal? The lesson?
70 New (Really) Marketing Automation Stats
APRIL 8, 2014
Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. So we set off to uncover the most recent marketing stats. The Stats. Not at all.
New Study: The ROI of Video in Email Marketing
JUNE 25, 2013
recent study done by The Relevancy Group and sponsored by StreamSend looked at the effectiveness of video in email marketing. Here’s the big thing: the study found that including video in email marketing campaigns increased email marketing revenue by 40%. As the stats show, consumers love and share video. We want video and we want it now! But wait. Wait, what? Start Small.
8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
SEPTEMBER 21, 2016
Stats You Need to Know From the 2016 State of Inbound Report. 1) Inbound organizations are 4X as likely to be effective. But this year, we introduced a new angle in our study: Do marketers believe their organization’s marketing strategy is effective? T he inbound movement has always been about one thing: being relevant and truly helpful to your audience. Tweet this]. Tweet this].
New Study: Email Marketing Actually Works?!
JULY 2, 2013
However, a new study from Custora asserts that as far as customer acquisition goes, especially the Lifetime Value of customers, other channels are doing it better. According to Custora’s study, organic search still leads the way as the largest channel for online customer acquisition, accounting for 15.81% of total customers acquired. Curious? Let’s take a look at the findings.
How SMBs Use Twitter: 15 Stats You Should Know
MARCH 13, 2014
Twitter recently launched a study of 1,000 people living in the United States who use Twitter monthly, and follow SMBs on Twitter, to determine how businesses interact with their followers. Tweet This Stat.). 2) 73% of people said they feel more confident in an SMB after following them and reading some of their Tweets. Tweet This Stat.). Tweet This Stat.). Social Media
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. Okay, so you know case studies work. 12) Use case studies in training.
20 Stats Every Global Social Media Marketer Should Know
NOVEMBER 13, 2012
That's why we've collected 62 stats that help paint a picture of how social media works around the world , 20 of which we're going to highlight in this blog post. Plus, we're going to show you how those stats can be boiled down into some insightful global social media strategies that global marketers might want to consider. Source: New Media Trend Watch ) Tweet This Stat!
3 Must-Read Stats on the State of Inbound Marketing in 2015 [New Research]
OCTOBER 13, 2015
Must-Read Stats on the State of Inbound Marketing in 2015. 1) 3 out of 4 marketers across the globe prioritize an inbound approach to marketing. Download the full study to discover: The #1 challenge marketing teams face globally. Every year, the marketing industry undergoes some serious changes. That said, check out these three revealing statistics that emerged from the research.
38 Handy Stats to Prove the Value of Personas
MARCH 10, 2016
Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ).
The Top 10 Stats from 2016 that Show the Importance of Email Marketing
AUGUST 26, 2016
If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. According to statistics from emailmonday (via Adestra’s 2016 Consumer Adoption and Usage Study), more email (55 percent) is read on mobile than on desktop clients. ” Are you among them? ” 2.
17 Compelling Stats That Make the Case for Smarter Site Design
JULY 31, 2013
17 Must-Read Stats About Website Design and Optimization. 1) 40% of people will abandon a web page if it takes more than three seconds to load. Source: Econsultancy ) ( Tweet This Stat! ). 2) $1.1 Source: Forrester Research ) ( Tweet This Stat! ). 3) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult.
Why Some Buyers Don’t Look at Case Studies
Stories that Sell
FEBRUARY 10, 2014
Last week I set out, as I occasionally do, to find examples of great customer case studies online. followed link after link looking for examples of best practices in case studies today. couple of years ago, a small software company shared stats with me regarding case study consumption. After requiring registration for case studies, the company experimented by removing the required registration. In just one week, the company reported that downloads of its case studies were three times higher than the previous four months combined! Locked. 10 fields!
12 Stats from 2012 Every B2B Technology Marketer Should Know
DECEMBER 27, 2012
As marketing planning for 2013 revs into high gear, technology marketers should pay attention to a few important statistics and studies from this past year: 1) Buyers of high-consideration B2B tech solutions typically use about 3 distinct content types during … Continue reading → The post 12 Stats from 2012 Every B2B Technology Marketer Should Know appeared first on Fathom.
56 Tweet-Worthy Enterprise Marketing Stats from Skyword’s Original Research: “A Study in Brand Transformation”
JANUARY 12, 2016
If you’re like me, I like information in snackable and shareable snippets , which is why I pulled out Tweet-worthy stats so you can Tweet to your heart’s content. If you’d like to step up your Twitter game, consider Tweeting some of these stats from Skyword’s research. Technology : rolling out new technologies to support the transformation. Tweet. Tweet. Tweet.
20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]
OCTOBER 11, 2012
We've compiled data from a handful of different recent studies to break apart this question and zero-in on the key challenges social media marketers are struggling overcome. Source: Aberdeen ) Tweet This Stat. 2) The majority of marketers (59%) are using social media for 6 hours or more each week. Tweet This Stat. Tweet This Stat. Source: Gleanster ) Tweet This Stat.
Why Case Studies are Critical for the Medtech Buyer Persona
JANUARY 19, 2016
One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study. The Power of the Case Study. Outcome Focused Case Study: An Example.
Altimeter Study: How To Know When You Have a Mature Content Operation
NOVEMBER 16, 2016
As the Content Marketing Institute found in its annual study, those who document their strategy are more effective in nearly all facets of their content marketing operation. Here’s a sad stat: Only 39 percent of marketers can link their content to incoming revenue, and 55 percent struggle to prove the content’s impact content on their business. unified content strategy.