Here are 21 stats that show most CMOs leap before they look at ROI. 91% of senior marketers believe successful brands use customer data to drive marketing decisions; yet, 39% say their own company’s data is collected too infrequently or not real-time enough to be useful (source: BRITE Study). 77% say getting tradition and digital marketing to work better together remains a major goal (source: BRITE Study). 51% say a lack of sharing customer data within their own organization is a barrier to effectively measuring their marketing ROI (source: BRITE Study). MORE >>

Although a recent study industry indicates that the vast majority of marketers have embraced the idea of using Twitter as a marketing tool, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them. In case you'd like to share these stats with your boss, colleagues, or clients, we've pulled them together into a downloadable PDF file below. 10 Essential Twitter Stats. Download 10 Essential Twitter Stats [PDF] > Now start tweeting! There are 75 Million Twitter users worldwide. Connect with HubSpot MORE >>

Based on a recent study from DemandGen Report , most B2B buyers feel long registration forms are appropriate. Nearly half do not believe any registration should be required for case studies. Here is an excerpt from the report: In a more recent (2011) study from JanRain (with a broader consumer base), 88% report having lied on registration forms. Demand Generation Research DemandGen Reports janrain lead generation registration Stats techtargetIn B2B marketing, bad data represents a huge lost opportunity. What Is Your Content Really Worth? MORE >>

Twitter Facts, Figures & Stats. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Truth About the Average Twitter User [STATS] by Mashable. Dirk Singer uses data from an ExactTarget study to show that “US Twitter users in April 2010 were far more likely than general Internet users to post to forums (75% vs 25%), blog (72% vs 14%), comment on blogs (70% vs 23%) and post ratings / reviews (61% vs 20%). And much more. Crabs. MORE >>

This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. Tags: Genius.com b2b marketer skills marketers stats survey In these two charts, you’ll see that what Marketers define as their strengths, and what skill they think are most important for Marketers to develop moving forward. This question was asked on a scale of 1 to 5. Most marketers say strategy and creativity are their strongest skills. And that being analytical is next as third important. Tweet This! MORE >>