Biznology

FEBRUARY 3, 2020

The post My favorite B2B resources: Top blogs, research sites and thought leaders appeared first on Biznology. Sewell started out as a copywriter, so it’s no surprise that as an agency head, his content is superb. I’m an admiring subscriber to his blog The Point , where the tips are immediately applicable to your campaigns.

Resources 171

Resources Research B to B Advertising Agencies 171

Biznology

JUNE 1, 2017

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. Try explaining that to the boss. You test them.

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

JULY 20, 2018

Most of you know that I work with large companies on improving their site search. Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] Most site search experiences have one, too. Unfortunately the way they work doesn’t do much to improve site search. Like this post?

Keywords 91

Keywords Click Rate Analytics Google 91

Biznology

OCTOBER 27, 2011

My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” ” I talked for 30 minutes about how to help searchers find what they want on your Web site. Did a frustrated searcher just ask again why your site search engine stinks? Image by music2work2 via Flickr.

Optimization 80

Optimization Blast Campaigns Webinar Metrics Search Marketing 80

Biznology

MARCH 22, 2012

SEO is typically broken up into phases, the first of which is on site optimization which involves making changes to the actual website in order to appeal to the search engine spiders for specific keyword searches and provide target audience members with relevant information. Internal Links. Image Tags.

SEO 80

SEO Wikipedia Tagging Keywords 80

Biznology

MARCH 28, 2012

I am used to seeing Google try to siphon off traffic that once went to site search engines. So Google’s toolbar makes it easy to search just within a site, and the true geeks among us can use the site” operator right from the search box. Why should site owners care? Is there anything Web site owners can do?

Google 80

Google Traffic Ads Leads 80

Biznology

OCTOBER 10, 2012

If they click through the site, find a link that looks like it will have what they are looking for, and then land on a 404 error page, that can be frustrating. There could still be traces of that page across the web (and even somewhere on your own site if you aren’t careful) in the form of links to that old URL.

Wikipedia 80

Wikipedia Impressions Google Relevance 80

Biznology

OCTOBER 13, 2011

Because the story of the Vasa has huge implications on the way we operate in business today, even the way we launch Web sites. So, what are the lessons of the Vasa ship when it comes to our Web sites (or any digital marketing)? But this is not your standard museum of history. You see, the Vasa had a rather short life.

Wikipedia 80

Wikipedia Display Design Business 80

Biznology

AUGUST 10, 2012

Now, those of you running small Web sites may be snickering at this point—you know how many pages you have, for Pete’s sake. Many medium-to-large Web sites, however, can’t pin down exactly how many pages they have. Every page on your site costs money, so you should know how many there are. Photo credit: iconolith.

Advertising Mediums 80

Advertising Mediums Cost Search Marketing Spending 80

Biznology

OCTOBER 29, 2013

Consider the blogger you bring on board as authors of your site to be the helium balloons lifting Carl Fredricksen , Russel, and Dug up into the sky in their house. Also, to my company site, Gerris digital , and to a former client’s site, too, DCBIA. What is Google Authorship? Hummingbird’s a game-changer.

Google 80

Google Youtube Blogger Domain 80

Biznology

MARCH 7, 2011

I've been working with several clients recently in an area that gets very little love, yet is critical for your Web site: Your own site's search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search.

Wikipedia 80

Wikipedia Google Search Marketing Optimization 80

Biznology

JUNE 6, 2012

On the other hand, if we use the language of the audience to organize our sites, we have a much better chance of connecting with the ways they find content. A while back, I got called in to help build a new site around IBM’s cloud computing initiative, called SmartCloud. Case Study: IBM SmartCloud.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

SEPTEMBER 4, 2012

That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Internal linking from one page of your site to another is important for usability purposes. It helps the visitor maneuver your site in order to quickly find what they are looking for. Broken links can also be internal.

SEO 80

SEO Blogger Link Building Order 80

Biznology

FEBRUARY 6, 2012

It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you have a new Web site, you might not be very pleased about that. Is this actually true? Why is it true? Will it continue to be true?

Google 80

Google SEO Domain Correlation 80

Biznology

NOVEMBER 12, 2012

If drastic changes are made and if certain things aren’t implemented properly during the new site migration due to lack of knowledge, it can result in some of that SEO trust being lost. When you are switching over to a new site, it’s necessary to copy the Google Analytics code over to the new pages before it launches.

SEO 80

SEO Wikipedia Tagging Lead Scoring 80

Biznology

JULY 27, 2012

That whole big Web site isn’t your problem. But have you ever say down and really decided which pages on the Web site are exactly yours to worry abut? I mean, you know where the home page is of your Web site. And from what other sites? It might be easy to identify your site, even when you work in a big company.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Paid Search Agency 80

Biznology

MAY 23, 2012

One metric that website owners pay attention to is the bounce rate of the site, which is the rate at which a website visitor lands on a page of a website and then leaves (bounces) without visiting another page of the website. Website owners worry about bounce rate because they see it as a reflection of the quality of their site.

Wikipedia 80

Wikipedia Marketing Websites Spending Traffic 80

Biznology

NOVEMBER 28, 2011

Lots of conflicting evidence exists around deals sites, with opinions running the gamut from “they’re awesome” to “run far, run fast.” However, instead of making predictions, here’s a framework you can use to make sure daily deals sites are a good deal for you. Image by Getty Images via @daylife.

Aggregators 80

Aggregators Business Merchandising Pricing 80

Biznology

FEBRUARY 3, 2011

Well, if there was ever a white flag of truce thrown up by an industry under fire, it is this one: the Yellow Pages industry has created an opt out of delivery site at [link]. Here is the home page: There is a Canadian version as well, but the message there is not as glaring as the US site. Check it out here.

Opt-out 80

Opt-out Opt-in Advertising Mediums SERP 80

Biznology

MARCH 8, 2018

LinkedIn’s URLs are organized the way the whole site is: by people’s names. When search engines crawl a site, they look at the URL structure to see how it lines up to their topical hierarchy in their indices. A topical hierarchy allows search engines to put the content in the site into the right buckets in their indices.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

NOVEMBER 29, 2018

In today’s episode, Steve and I talk about capitalizing on site search insights and the first thing they tell clients to do to improve search. If your site search is failing, the problem isn’t likely your search engine — it’s your improvement program. Site search improvement done manually can only go so far. Take a listen.

Marketing AI 133

Marketing AI Search Marketing Google Twitter 133

Biznology

NOVEMBER 13, 2018

Does site search matter? Today’s episode of SearchChat focuses on why ignoring site search can be detrimental to your other efforts — like conversions and content. Today’s episode of SearchChat focuses on why ignoring site search can be detrimental to your other efforts — like conversions and content.

Search Marketing 128

Search Marketing Twitter Google Traffic 128

Biznology

JUNE 8, 2018

But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. A better way: keyword knowledge graphs. The concept is the same.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

MARCH 16, 2018

The importance of site search, which drives 43% to 600% increase in conversion rate. This data illustrates that, if you’re interested in conversion rate optimization and you’re not paying attention to site search, you’re missing a huge opportunity. Site search isn’t always a good as you need to be. A/B testing for site search.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

OCTOBER 10, 2018

It’s your site search engine. They enter keywords that describe content that they think you have on your site. Do you look at your site search keyword list? One that you own? One that you don’t need Google’s permission to consult? Every day, people type things into your search box. Is it the right content?

Consulting 146

Consulting Intent Keywords Search Marketing 146

Biznology

SEPTEMBER 5, 2019

Excellent site search. How about with a B2B site? The reason you hardly search on B2B sites, while you hardly do anything else on Amazon, is that Amazon’s search is really good, while most sites have painful search experiences. Steve would send you to Insite to fix that. Recommendations.

Marketing Management 112

Marketing Management Amazon eCommerce B2B 112

Biznology

MARCH 26, 2019

But your site isn’t like Amazon. ” But no one wanted to register on your site, so you didn’t know who they were. With the right technology, you can watch what visitors do on your site. Then you thought, “Well, if we know something about our visitors, we can use that to personalize.”

Personalization 130

Personalization Amazon Privacy Traffic 130

Biznology

JANUARY 24, 2018

What do you really know about your customer’s experience in site search? Most companies don’t measure site search well. In this free 30-minute Biznology® webinar, you’ll learn how to measure site search effectively. They rely upon out of the box measurements that measure activity instead of outcomes. Thanks to all our sponsors!

Webinar Metrics 150

Webinar Metrics Effectiveness Marketing & Strategy Search Marketing 150

Biznology

NOVEMBER 9, 2016

Is website speed a concern for your site? 79% of web shoppers who have trouble with website performance say they won’t return to the site again. If it takes more than 10 seconds to load, 30% will abandon the site. If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

Biznology

OCTOBER 13, 2020

Bad data is an entirely different story — like the clients we’ve seen with analytics racking snippets installed on their staging sites, effectively double-counting visits and and engagement. First, let’s be clear that we are talking about metrics, not data.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Biznology

APRIL 4, 2019

Site Search. One large packaged goods company showed me a content marketing site that seemed incapable of providing search results of related articles. If they land on your page and find the content wanting they have three choices: site search, navigate, or go back to Google. The Promise of AI and Site Search.

Marketing AI 91

Marketing AI Top of Funnel Work Management Marketing Management 91

Biznology

APRIL 11, 2022

If the goal is to prioritize customer experience within your web design, you must address how you want a person to feel when they interact with your website and how to make your site easy to use. As a result, the site may lack the key features and functions necessary for a positive experience. Instead, become an actual user.

Design 195

Design Budget Programs Work Management Fulfillment 195

Biznology

DECEMBER 21, 2020

The SSL (Secure Sockets Layer) certificate tells Google that your website boasts top-notch security and it allows the search engine to prioritize your website in the results pages while actually penalizing the sites that don’t use SSL. Measures how long it takes for the site to process an interaction. First Input Delay.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

APRIL 18, 2019

We consistently see sites receiving at least 40% to 60% of their traffic from organic and, to a lesser extent, paid search traffic. The bad news is that so few sites succeed in answering her question. That’s why most folks start with search. The good news is that the customer is telling you what she wants.

B2B Marketing 151

B2B Marketing Paid Search Agency B2B Top of Funnel 151

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We build larger, multipage sites designed for the maximum ranking ability for our clients and for any and all of the keywords they choose to add to their campaign contract.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

JANUARY 13, 2020

In other words, your site has to meet your audience’s expectations. It’s not uncommon for a site overhaul or relaunch to negatively affect SEO performance. On the content front, review the content on your site and work to amplify content and topics that work and remove material in which your audience has shown no interest.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

MARCH 9, 2021

Broadcast-quality live videos, across multiple sites, can be shot using contactless camera systems, remote video communication, autofocus facial detection, and professional sound and lighting. The future of production.

Trends 180

Trends Video Marketing Broadcasting Verticals 180