WebMarketCentral

MARCH 24, 2009

So, per MarketingSherpa, blogging, blogger relations and online news release distribution (as well as creating social media releases using tools such as Pitchengine ) are among the most effective social media marketing and PR tactics. Social Tagging Research and Reports.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

MAY 4, 2009

Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. press releases, inviting reporters to lunch) and what's hot (e.g., Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0 blogging and SEO).

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

SEPTEMBER 25, 2008

Just send a press release. There is an extremely low chance that a blogger will write about you based on getting press release, but a pretty darn good chance that he/she will view you as a spammer and ignore any subsequent emails you send. Would you really spend that five minutes reading your press release to him? Unbelievable.

Blogger 20

Blogger PR Outreach Practices 20

WebMarketCentral

OCTOBER 11, 2007

Market relations is the practice of writing news releases (not press releases) that are targeted directly at your prospects rather than journalists (though media folks may pick up on these as well). This is a central concept of David Meerman Scott's recent book, The New Rules of Marketing & PR (reviewed here ).

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

DECEMBER 11, 2008

Search-optimized press releases improve the search results position of your website. These effects can be difficult to measure, but are nonetheless very real. . ** technorati tags: search advertising, CTR, SEM, search-optimized press releases, social media participation del.icio.us

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

SEPTEMBER 18, 2007

The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV. And then they will write about you!”

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

JULY 9, 2007

Blogs, online news releases, and other forms of Web content let organizations communicate directly with buyers.and here's something really neat: if you do a good job telling your story directly, the media will find out. That's online word of mouth. So what is interactive PR exactly? Distribute and promote your news through Web 2.0

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

DECEMBER 4, 2007

For example, they are no longer just search-optimizing press releases, but also using keyword selection tools and trackable URLS. Corporate blogging has to be more than product promotion or another avenue for distributing press releases.

PR 20

PR Buzz Blogger Press 20

WebMarketCentral

DECEMBER 9, 2009

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JULY 21, 2009

For example, I recently saw a link from Brian McDermott about how frequently news releases from the Obama administration contain spelling errors. I thought it was interesting, so I retweeted it. Make me laugh. Again, this is something that shouldn't be overdone, but we can all use a chuckle once in a while.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

OCTOBER 16, 2008

Make sure to maximize the link-building value of your PR efforts as well by writing SEO press releases with keyword text links. Here are more press release SEO tips for writing search optimized press releases.) and establish new relationships that can facilitate links.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

JULY 20, 2005

After several weeks live, WebMarketCentral.com has now been officially launched with this press release. Most of the world won't see the release until PRWeb releases it tomorrow, but you can see it on the WMC site today.

Press 20

Press Advertising Agencies Consulting Efficiency 20

WebMarketCentral

JULY 29, 2005

Through yesterday, a Google search for own press release brought up a number of sites where the release had been posted -- but missed the press release on my site! Google is finding it today.) Hopefully, within a few weeks, I'll be able to report much improved results -- and validate my own advice.

Optimization 20

Optimization Press Validation Tagging 20

WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing.

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

WebMarketCentral

AUGUST 31, 2007

Dolly Parton released an album in 1974 titled "Jolene." I graduated second in my class in MBA school at the University of Minnesota. I would have been first in my class, but I got a B in, of all things, Marketing Management. My wife is named Jolene. The engineer on that album was.Tom Pick (no relation). How spooky is that ?

Class 20

Class Marketing Management Tagging Consulting 20

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JUNE 1, 2009

Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Managing design to hit branding goals While these questions may sound straightforward, they are also very easy to overlook in implementation. They looked at 20 top brands through two key questions: Does the site cater to user needs?

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

JANUARY 2, 2008

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. It frequently ran very slowly, and sometimes failed to work at all.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

MARCH 19, 2009

release is "a semantically, aesthetically and structurally different WordPress than you’ve ever known before. by Search Engine People Jeff Quipp reviews the DeliciousCount WordPress Plugin , which tracks the number of Delicious saves of each of your blog posts to help you (theoretically) improve the quality of your posts over time.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

NOVEMBER 19, 2008

Then yesterday, they released this chart, providing detail on the shift in tactics. Last week, MarketingSherpa published two charts showing the shift from offline to online spending, and from brand advertising to direct. The temptation to move in this direction is obvious—but temptations can be dangerous.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

FEBRUARY 12, 2007

ON24 , a producer of webcasting and rich media marketing campaigns for B2B companies, recently released its annual ON24 Insider on Publishing: Key Webcasting Findings for the Publishing Industry report for 2006.

Webcast 20

Webcast Trends PR Marketing Mix 20

WebMarketCentral

SEPTEMBER 27, 2006

On some projects, you do the best you can in the time available, accepting imperfections (hmmm, several releases of Windows come to mind). On others, you try to take as much time as you can to get it right. I tried to do the latter with this marketing trade publications page; if you notice anything wrong or missing, please let me know.

Internet Marketing 20

Internet Marketing Contact Marketing Advertisements Advertising 20

WebMarketCentral

OCTOBER 1, 2007

The professional services experts at RainToday have just released a free report, The One Piece of Advice You Can't Generate Leads Without—From 10 Experts on B2B Lead Generation. If your role centers around B2B lead generation, how can you resist a report with a title like that?

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

WebMarketCentral

APRIL 3, 2008

Search marketing hub site SEOmoz recently released the results of a survey of more than 3,000 search marketers covering demographics, practices, tools used and other topics.

Customer Surveys 20

Customer Surveys SEO Paid Search Agency SEM 20

WebMarketCentral

AUGUST 20, 2007

Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. All press releases and news releases need to be search-engine optimized. Reinforce the major keyword theme in the body of the release.

Press 20

Press PR Social Media Optimization 20

WebMarketCentral

JUNE 24, 2006

Mike Schultz , a principal at the Wellesley Hills Group , and his team of professional services marketing experts at RainToday.com have released a follow-up report to The Business Impact of Writing a Book , published earlier this year. Their new report, The Ultimate Guide to Publishing and Marketing a Business Book , lives up its name.

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

JUNE 19, 2007

30daytags Still, a great place to promote press releases. It should also be noted that there were wide variations in the traffic driven per site (e.g. sites that performed well for one or two sites didn't perform uniformly well across the group), so your mileage may vary. Backflip One of the original bookmarking sites; they were Web 2.0

Web 2.0 20

Web 2.0 Tagging Copyright Advertising Agencies 20

WebMarketCentral

AUGUST 24, 2006

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." She notes a number of CRM-related frustrations that will be familiar to marketers and sales reps, such as: - Marketing doesn't think sales reps are adequately following up on the leads they've produced; sales doesn't think the leads are qualified.

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

JUNE 3, 2008

Of course, there are lots of alternatives for multimedia searching (even Google) and it will ultimately take more than a pretty face to stand in the crowded search field, but Viewzi—which is currently in beta but slated for public release this month—has a promising start. One key will be adding and expanding content categories.

Digg 20

Digg Google Zoominfo Aggregators 20

WebMarketCentral

JUNE 17, 2006

Ralph Wilson at Web Marketing Today recently released his updated Web Marketing Checklist: 32 Ways to Promote Your Website. It's a relatively quick read and may spark some new ideas about site promotion, although most of the search optimization information presented is covered in Search Engine Optimization Basics.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

AUGUST 1, 2007

Another highly useful tactic is producing video-linked press releases, then sending them along with personal notes to individual reporters and distributing them online through services such as PRWeb. This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

MAY 15, 2007

lead generation tools, but the results haven't been released yet. However, there's been a shortage of quantifiable data. Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 So, I started an experiment last month to provide some metrics. First, anecdotal evidence from two clients.

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

NOVEMBER 17, 2008

I recently received a press release about a viral campaign for a new movie. Sharability: very simply, the easier it is to pass something along, the more likely it will be. Embed code, "email this" and social bookmark site tagging buttons are examples of simple ways to increase pass along.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

JULY 23, 2009

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing. paid click volume (is) up 18% from January 2007 to March 2009.In

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

SEPTEMBER 21, 2006

One went only to customers, and focused on topics customers cared about: new product releases, patches, usage tips, changes in support offerings or hours, customer events and the like. Over the next six months, subscription increased by more than 400% and the rate of unsubscribes was reduced by 90%. How did that happen?

Newsletter 20

Newsletter Effectiveness Opt-out Paper 20

WebMarketCentral

JULY 13, 2009

Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. Got something to tell the world? Pitch an influential blogger on the story.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 18, 2007

You can link names of your executives used in press releases back to their profiles on these sites. This makes you—and ultimately your company—easier to find. - This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice.

PR 20

PR Social Networks B2B Tagging 20