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Why Marketing Automation Is A Must Have (For Every B2B VP of Sales.


Manticore Technology released an eGuide, The Quintessential Marketing Automation Guide , that features a tremendous amount of insight and how-to advice from some of today’s most respected marketing and sales thought leaders, including Ardath Albee , Craig Rosenberg , and Jill Konrath. I reviewed all of the sections. Both sales and marketing need to 1. Sign up. 50 Ways To Make 2011 Rock 2.

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Manticore VII Marketing Automation and Lead Generation Released


Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. The company’s original focus was on web analytics. Digg this! Tweet This!

Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor

Customer Experience Matrix

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. So rather than review them in depth (you can read Manticore’s press release for details), I’ll look at Manticore’s broader business approach as outlined by Marketing Vice President Christopher Doran. Unlike faster-growing competitors, Manticore has been largely self-funded.

Top Two Areas of Struggle in Marketing Automation Implementation

Marketing to Business Executives Blog

Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop. Buyer behavior Core marketing skills Implementation success Lead management Marketing automation Marketing measurement Marketing technology Aprimo Automation Eloqua Implementing marketing automation Manticore Technology Marketing Marketo Setting objectives SilverpopThe results aren’t there. Your thoughts?

Savvy Toolkit - The Lead Nurturing Cookbook

Savvy B2B Marketing

Manticore Technology has put together a Lead Nurturing Cookbook that belongs in the toolkit of every Savvy marketer. As we wrap up first quarter in most company fiscal years I hear the sonic boom of Sales VP's everywhere demanding more leads in the their funnel! Inbound Lead Qualification with Sweet Sales Optimization. Extended Lead Nurturing with Succulent Results.

Implementing Marketing Automation: 2 Biggest Regrets

The Point

You can download a complete copy of the report, sponsored by Manticore, here.) Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation demand gen report manticore DemandGen Report just released a report detailing the results of a survey in which they heard from more than 50 executives at organizations who have implemented marketing automation solutions. Some of the survey’s conclusions are fairly predictable. Companies are showing strong [.].

B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. You know that red-hot B2B marketing automation industry?

Finding Untapped Revenue in Your Marketing Database


In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Tags: lead management marketing automation manticore technology It’s sort-of like living on top of a goldmine, but you have to dig to get to the gold. But how do you create a solid lead nurturing plan? Have Conversations.

3 Reasons why lead nurturing and scoring have NOTHING to do with software

Fearless Competitor

Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? right? WRONG! Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software.

Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. ease of use.

Book Review: eMarketing Strategies for the Complex Sale


Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Digg this! Tweet This!

Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. This doesn’t particularly surprise me, although seeing Alterian, Aprimo and Neolane rank well below Manticore Technology and Market2Lead is odd. Still, they are much larger firms and do much more marketing than Manticore or Market2Lead. Interestingly, the other measure I found somewhat credible, IceRocket ’s count of blog mentions, ranks Alterian, Aprimo and Neolane considerably higher than Manticore and Market2Lead. How to choose?

MarketingSherpa B2B Marketing Summit Boston


Manticore Technology (booth 2). Manticore Technology (booth 2). Tags: Demand Generation b2b marketing content marketing engage b2b hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors. This ensures that you get lots of real-life advice. Lead Management.

Can Find New Customers help my business?

Fearless Competitor

Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) B2B Lead Generation | Can Find New Customers help my business? Can we help YOUR business? Let’s find out. Jeff Ogden, President of Find New Customers. Are your lead nurturing campaigns not working? Find New Customers can help you.

The Pond Just Got More Crowded: Google, and Sequoia Invest in HubSpot

Customer Experience Matrix

Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and intended to make money on its own) rather than strategic (i.e.,

Lead Nurturing Cookbook

Client Bridge

Manticore is providing a free download of The Lead Nurturing Cookbook on its Funnel Focus blog. The eBook provides seven "recipes" for creating effective lead nurturing programs. Recipes: Demand Generation. Inbound Lead Qualification. Extended Lead Nurturing. Sales-Driven Lead Nurturing. Tradeshow Lead Follow-up. Customer Education. Revival Lead Nurturing.

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce. On the other hand, such charts are immensely popular.

Another Estimate of B2B Marketing Automation Revenue

Customer Experience Matrix

The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. That yields $56 million.

Demand Generation Usability Scores - Part 3

Customer Experience Matrix

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing. Integrated a/b testing Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 0 1 0 1 1 1 Rule-based content selection. Explicitly direct leads from one campaign to another. 1 0.5 0 1 0.5 Complex 5 2.5

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and after-sale service) than anything else. I also promised a blog post on the topic. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1.

Continue Learning with these B2B Social Media Posts

Social Media B2B

Manticore Technology Demand Generation Manager Emily Mayfield examined her own successes and failures with social media in a recent, multi-touch marketing campaign featuring The Quintessential Marketing Automation Guidebook. Tags: Communications Facebook Jay Baer Ketchum Manticore Marketing Automation toprank As I gather a handful of relevant B2B social media posts that have either bubbled up through Twitter or from my RSS reader, sometimes I start with a theme and other times one emerges. It certainly makes things more interesting. Today, two themes emerged. from TopRank Blog.

Demand Generation Usability Scores - Part 2

Customer Experience Matrix

Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Build linear campaigns outside of a larger campaign structure Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 0 Define campaign schedules only at the campaign level, not for individual steps. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5 Simple 2 4 4 6 6 2.5

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

Here are additional MA providers: eTrigue , Genius , Genoo , LeadFormix , LeadLife Solutions , Leadmaster , Manticore Technology , Marqui , Office Autopilot , Oracle CRM On Demand , Publitrac , RightOn Interactive , Sitecore , TreeHouse Interactive. Finding the right marketing automation (MA) platform for your company can be a daunting task. Where Do I Start? Sure. dynamics. is a must-read.

Marketo Releases Marketo Lead Management 3.0


Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. tags: marketing automation software, Marketo Lead Management 3.0,

New Guide is Ready

Customer Experience Matrix

A proper e-commerce site will be available shortly, but if anyone really can't wait, the salient details are: - 150+ point comparison matrix and detailed tables on: Eloqua, Manticore, Marketo, Market2Lead and Vtrenz, based on extensive vendor interviews and demonstrations - price: $595 for single copy, $995 for one-year subscription (provides access to updates as these are made--I expect to add more vendors and update entries on current ones). - I've been distracted this week by an unrelated client deadline, but the new Raab Guide to Demand Generation Systems is indeed complete.

Marketing Automation Trends for 2010


Christoper Doran , CMO, Manticore Technology. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010. 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. I have asked many of the vendors, consultants and thought leaders to give their opinion. predictions. and Web 3.0

Demand Generation Usability Scores - Part 1

Customer Experience Matrix

Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets. Text search for assets Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Share marketing assets across campaigns. Share marketing assets across campaigns Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 0 1 1 1 Live templates for asset frames. But I quickly ran into a problem. Okay then.

Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Market2Lead, Manticore Technology and Silverpop all introduced major interface upgrades. Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. But enhanced reporting was the most common improvement of all. Here’s a quick look at what I found.

Demand Gen Cloud: Funnels and Pipelines are Old School

Smashmouth Marketing

Get the eBook and read what these other experts had to say about Pipelines and Funnels: Ardath Albee , CEO and B2B Marketing Strategist at Marketing Interactions Michael Brenner , Director of Online/Social Media at SAP North America Michael Damphousse , CEO/CMO of Green Leads LLC Christopher Doran , VP of Marketing at Manticore Technology Barbra Gago , Social Media Manager of Cloud9 Analytics Steve Gershik , CEO of 28Marketing Sue Hay , CEO of BeWhys Marketing Inc. Buyers put themselves in the funnel where they want to be. They jump around. The demand gen funnel is now in the cloud.

5 Steps to Getting Started with Lead Nurturing

Client Bridge

Vendors include companies like HubSpot , Marketo , Eloqua and Manticore. For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. Write down those steps and number them in sequence. Register for a Demo. View the demo.

Can Marketing Ever Make Sales Happy?

Jill Konrath's Fresh Sales Strategies Blog

  That's why I jumped at the chance to write a chapter in Manticore 's new ebook,  "The Quintessential Marketing Automation Guide.  Of course, I don't have an opinion on this topic! It's only something I've been ranting about for 20 years.    Truth is, we can't continue like we are today in most companies.   Enough said. 

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. You can see that post here. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. Results are in the following table.

Software Tools for Inbound Marketing

Client Bridge

Providers include HubSpot, Marketo, Silverpop, Eloqua and Manticore. The Internet has changed the way companies communicate. And this means that digital communications have become a high priority to marketers. Below are a list of technologies and capabilities that are important tools for today's inbound marketer. Solutions vary greatly in price and capability.

Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

It's All About Revenue

While we’ll see some fantastic flameouts of VC-backed players that don’t make it, bootstrapped companies like Pardot and Manticore will continue to be stable, because of their pragmatic approach to building a company. by Joe Chernov | Tweet this. Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. She’s got the three “S’s” down pat: She’s smart , speedy and social. It’s with this post in mind that we invited Lauren to be interviewed on our blog. Here’s what she had to say.

Annual Content Marketing Retreat 2012

Connect the Docs

Manticore Technology, Marketo, Eloqua, to name a few). Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? Russell Sparkman.

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart. If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems. As a result, they tend to be quite certain that they have made the right decisions and are correspondingly unreceptive should I suggest otherwise.

Getting Closer to My Usability Ratings

Customer Experience Matrix

In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns. If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. But it turns out that those posts served a purpose beyond procrastination. offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. Sorry.)