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Problems with "Naked" CRM Systems

WebMarketCentral

Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Einsof's solution is to properly "dress" your CRM system with an interactive sales portal. Because, while Einsof has developed a base of reusable core code, each customer solution is heavily customized. Is this an effective solution? The company has customers who say it is.

New B2B Lead Generation Report from RainToday

WebMarketCentral

Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides. If your role centers around B2B lead generation, how can you resist a report with a title like that? What do I need to know?'

WMC Interviews: Ardath Albee

WebMarketCentral

Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., Funnily enough, my background prior to Einsof is about as non-techie as you can get. AA: I transitioned into technology to help my sister found and grow Einsof. Here's our conversation. WebMarketCentral (WMC): What did you do before Marketing Interactions? What's your background?

Awards Are Nice, but Relationships Rule

WebMarketCentral

And there's Kelly Allan , operations and marketing consulting expert at Kelly Allan Associates ; Yvonne DiVita , author, speaker, blogger , and diva of smart marketing to women online; Mike Schultz , a brilliant marketing of professional services at RainToday.com ; Jay Lipe , author, consultant, and head of Emerge Marketing ; and Ardath Albee , president of CRM extension software developer Einsof. At the risk of having a Sally Field moment, I want to say "thank you" to everyone who voted for this blog in the recent Marketing Sherpa Reader's Choice blog and podcasting awards.