Vision Edge Marketing

NOVEMBER 2, 2021

While price is often mentioned, we have found that 10 obstacles surface as the most common reasons why people reject change and won’t try or buy a new solution, idea, or process. Don’t see their peer group doing it or their peers are doing something different. Customer acquisition and retention often depend on new solutions.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Webbiquity

FEBRUARY 5, 2021

At some point, you will start attracting more of the leads that don’t intend to buy from you right away. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The pandemic of 2020 amplified this phenomenon. Image credit: Yelp. What is Conversion Optimization? Develop strong positioning.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Zoominfo

NOVEMBER 29, 2023

Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. And these tech-savvy individuals have plenty of outlets to do so, making their complaints louder than ever. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

MARCH 30, 2022

Buyers use TrustRadius to explore software categories, compare features and pricing and read customer reviews. Marketers and sales representatives may remember a similar integration launched last year between Demandbase and G2, the peer-to-peer software review site. Read next: A fresh look at the tech review space. Why we care.

DemandBase 88

DemandBase Intent Peer-to-peer Account Based Marketing 88

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. Communication preferences have changed over the past few years.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Convert

JANUARY 20, 2023

The plan is available from this moment onwards on the pricing page of Convert. Backed by Akamai and a super proactive global support team that is up to 10x faster than its peers ( Based on Zendesk data ), Convert has a legacy of not letting its users down. But it’s good to know Convert.com has different plans to support you.

Optimization 116

Optimization Peer-to-peer Google Paid Search Agency 116

Webbiquity

NOVEMBER 28, 2023

Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

DiscoverOrg

JANUARY 15, 2019

Buyers make decisions the same way – the price, the functionality, the value they get back, and the recommendations from their peers.”. Download our full study to see: who cares about pricing discounts. Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover.

Cold Calling 196

Cold Calling Buy Peer-to-peer B2B 196

Contently

OCTOBER 21, 2020

I guarantee you looked at two things—first the price, then the reviews. Chances are, the reviews carried significantly more weight than the price in your decision-making. Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. That’s quickly changing.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Hubspot

MAY 10, 2023

Send the blocker an email or schedule a call to "discuss your pricing concerns." The more people involved in a buying decision, the less likely you are to close. As you’ve probably seen first-hand, there’s normally at least one blocker in every company — and they can do a lot to sabotage your sales efforts. Do some digging online as well.

Peer-to-peer 82

Peer-to-peer Budget Programs Case Studies Paid Search Agency 82

Content4Demand

JULY 2, 2021

Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Connect with experts and peers in the martech community in this smaller, more exclusive event that blends the best of both virtual and physical worlds. Register before July 17th to save $300 with early-bird pricing. ET on July 16, 2021.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

CROs work to connect different revenue-related functions, from marketing to sales, customer success, pricing, and revenue operations ( RevOps ). They spend a lot of their time getting everyone to row in the same direction, from their peers in the C-suite to teams across the company. To a sales leader, growth is narrow: Hit quota.

Peer-to-peer 59

Peer-to-peer Enterprise Management Cross-Selling Work Management 59

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

Hubspot

AUGUST 30, 2016

There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. This lack of clear guidance has led every agency leader to ask themselves at some point during their company's growth : How the heck should I price my services?

Pricing 43

Pricing Price Paid Search Agency Advertising Agencies 43

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? Affiliate sales support independent publishing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

PureB2B

MAY 30, 2022

The award mirrors Leadiro’s high user rating on G2 Crowd, the world’s top website for peer-to-peer business solution reviews. “ The award mirrors Leadiro’s high user rating on G2 Crowd, the world’s top website for peer-to-peer business solution reviews. “ Currently, Leadiro has a high G2 Crowd rating of 4.4

Peer-to-peer 62

Peer-to-peer Leads Lead Marketing Qualified Leads 62

Zoominfo

APRIL 13, 2020

Buyers make decisions the same way – the price, the functionality, the value they get back, and the recommendations from their peers.” Download our full study to see: who cares about pricing discounts who’s more politically oriented who’s more open to new upstart vendors and more! That was the question we set out to discover.

Cold Calling 130

Cold Calling Peer-to-peer Zoominfo Outreach 130

KoMarketing Associates

DECEMBER 5, 2018

About 46 percent have already evaluated which solutions would fit well with existing partners, and 42 percent have collected information on pricing/costs. Turning to a free trial and receiving a referral from a friend, colleague, or peer also appear to help customers during the buying journey.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

Martech

FEBRUARY 21, 2024

In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues. Defining the retention stage To start, let’s more clearly define what we mean by retention.

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96

Martech

DECEMBER 15, 2022

They also might be researching your competitors or reading reviews posted by industry peers. They also might be researching your competitors or reading reviews posted by industry peers. They might be searching for prices or showing they’re interested in other ways. 3 levels of targeted engagement. Account (one-to-many).

Top of Funnel 99

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 99

LeanData

MARCH 14, 2023

These professionals have grown up to varying extents with search engines, peer review sites and ever-present social media. In their personal lives, they are buyers who have become accustomed to world-class B2C buying experiences featuring convenience, easy-to-find product information like pricing, and peer-to-peer reviews.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Hinge Marketing

JANUARY 10, 2023

By contrast, their No Growth peers showed an average profit of less than 10%. The battle for top talent continues to rage on. And, as if that weren’t enough, firms are faced with the prospect of working with clients who have increased expectations around digital engagement. These are indeed challenging times for professional services.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

ConvertKit

MARCH 12, 2020

Please shop as you normally would for groceries, hire the babysitter for the same price as normal and only for the time needed, etc. Today we’re launching a $50,000 fund called The Creator Fund to support creators in need during the COVID-19 pandemic. COVID-19 has already had a wide impact beyond those directly impacted by illness.

Peer-to-peer 145

Peer-to-peer High Quality Lead Communities Landing Pages 145

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Price and product are only two of many operational GTM levers. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 122

Hubspot

JANUARY 5, 2024

As a small business owner myself, harnessing AI for inside salespeople has been rattling around in my mind since the launch of ChatGPT. It’s been pretty exciting to see the creativity that people all over the world are bringing to AI to improve their processes, create new services, and make being in business more fun and profitable.

Peer-to-peer 63

Peer-to-peer Work Management Lead Ranking Lead Scoring 63

B2B Marketing Exchange

JANUARY 12, 2024

Establishing relationships with peers, mentors, and industry influencers not only enhances your knowledge but also opens doors to new opportunities and collaborations. Tickets are currently being offered at a $300 discount off the standard prices. Seek out mentors who have navigated similar challenges and can provide valuable insights.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

The Point

JULY 17, 2017

FINDING : 80% of buyers ranked deployment/ease of use as very important; compared to 75% who said the same of pricing. FINDING : 80% of buyers ranked deployment/ease of use as very important; compared to 75% who said the same of pricing. But that’s exactly the kind of information buyers want. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Hinge Marketing

MARCH 14, 2023

In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers. Key Advantage 1: Technology This year’s data revealed that High Growth firms adopt and use business development and marketing software at a greater rate than their slower growing peers.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Contently

OCTOBER 11, 2022

CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? Where do Chief Content Officers fall in the hierarchy? The reward? What CMOs and CCOs currently lack.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Content Standard

OCTOBER 8, 2020

Price and trust. For me, trust outweighs price every time. Here’s why: It’s true that price is the number one attribute customers weigh when deciding which brands to purchase from. When you boil it down, these are the two levers brands have for winning over customers. But which lever do you pull? …etc.

Peer-to-peer 98

Peer-to-peer SME Content Trust Marketing 98

Hubspot

NOVEMBER 28, 2023

Pricing Negotiations There’s no doubt that at some point in your career, you will deal with pricing negotiations. Pricing Negotiations There’s no doubt that at some point in your career, you will deal with pricing negotiations. agrees that one of his biggest challenges is pricing.

Work Management 71

Work Management Marketing Management Peer-to-peer High Quality Lead 71

Hinge Marketing

JANUARY 10, 2022

High Growth firms grew over three and one-half times faster than their Average Growth peers. And while the unpredictability is still there, many firms are learning and adapting to the waves of good news, followed by bad news, followed by glimmers of hope. Uncertainty and rapid change have become the new normal.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131