Biznology

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Conversational Video for Hybrid Selling

Biznology

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. Hybrid selling is here to stay.

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30-point video production checklist

Biznology

Presents a compelling reason why viewer should care about what you’re saying in the first 15 seconds. ? Presents a true-to-life situation facing the target customer. ? Word order matches on-screen events. ? Messaging. ? Tells a story and helps to build a video library of good stories. ? Narration. ? Distribution. ?

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Planning is critical to website success. So is a clear picture of your goals

Biznology

Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired results. Your wireframes are a page-by-page guide to the elements that are present throughout the site and how your audience interacts with those elements.

Planning 139
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5 tips to help you make business decisions that get results

Biznology

It’s also good to gather information so you can eliminate opinions that others have when you present the facts. For example, if past decisions mean that you now have to find ways to build strong business credit in order to get funding, forgive yourself as long as you learn from what went wrong in the past. Welcome new perspectives.

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FIR B2B #131: HOW TO RUN WEBCASTS AND VIDEO CALLS

Biznology

First, is preparing your speakers and in planning for the presentation. We both suggest using a common slide deck for all speakers, which means getting the slides in order prior to the meeting. For this podcast episode, we share some of their best practices. There are several things you can do to have great meetings.

Webcast 104
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Why Distribution Strategy is the New Frontier of B2B Marketing

Biznology

Covid-19 presented an immediate and existential threat to the distribution industry. They must build from the value they can bring to workers and businesses, and develop technologies that enable that value. Catch us up on the impact of the pandemic in 2020. Business evaporated overnight, hitting cash flow and liquidity hard.

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How to Approach Content Marketing in the Wake of Coronavirus and Deliver Dynamic Campaigns

Biznology

When it comes to any form of marketing, the latest trends are to be followed in order to be successful. This is because the campaigns need to reflect the mindsets of people in order to attract them. Another amazing way is presenting personal stories from the CEO, your employees etc. They will appreciate the effort!

Campaigns 104