Remove news governance
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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

Examples: Ipsos Pew Research Premium business media Public relations professionals seek coverage in business magazines that have long-standing reputations as authoritative news sources executives turn to. Though it was published in 2014, it’s still a great starting point for government research data in the US.

Stats 284
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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Before MIT, she served as a Social Media Manager and Web Editor for the Harvard Kennedy School of Government. And, interesting fact – earlier in her career she was a TV reporter and news anchor! She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts.

Insiders

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New Research: How Buyer Expectations Have Changed in the Government Contracting Industry

Hinge Marketing

During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past. But there is an upside.

Research 112
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Thought Leadership in Action: Top Ten BI and Data Trends for 2023

Marketing Insider Group

Dan focused on some cool themes – calibration for crisis, including both decision-making and integration, and key themes including governance and precision of data and information resonated throughout his webinar. All have certainly lived up to the promise and sailed past the “hype phase” in so many ways.

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Google to make political ads disclose AI content

Martech

The search engine explains the consequences of not adhering to its rules in the Google political content policy: “Non-compliance with our political content policies may result in information about your account and political ads being disclosed publicly or to relevant government agencies and regulators.” ” Why we care.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

respondents ranked support from the national government considerable lower than anyone else. Even then, most people were following the news closely and 74% worldwide felt there was a lot of false information being spread. Major news outlets were the primary information source everywhere (64%) but the U.S.

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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce Marketing Cloud

This is great news to companies that store data in a cloud data warehouse like Snowflake or Google BigQuery. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. So how does zero copy integration work?