Marketing Insider Group

JANUARY 2, 2024

Optimize for Mobile and User Experience Ensure seamless accessibility across devices and an intuitive user interface. However, with the rise of remote work, mobile absolutely must be a priority as well. You should also create Google My Business listings and get listed in local directories.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

ClickDimensions

APRIL 25, 2024

From design, subject titles, deliverability, to accessibility, social links and device optimization the list goes on. Page Contents Toggle Optimized Email Templates What Is Mobile Optimization? What Is Mobile Optimization? Deliverability What is Email Deliverability? Have burning questions about Email Deliverability?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

The Point

OCTOBER 11, 2022

It wasn’t long ago that we were preaching email to be “mobile-friendly.” Then it was “mobile-first.” Now, all B2B email should be optimized for mobile pretty exclusively. A recent (August 2022) statistic said that 81% of all emails are read on mobile devices , and that number will only increase.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Martech

FEBRUARY 6, 2024

What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Earlier this month, Google and Yahoo tightened the rules around authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Three-quarters of U.S.

SMS 125

SMS Purchase Planning Mobile Marketing 125

Marketing Insider Group

JULY 13, 2021

Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. By including topics or suggesting products relevant to an audience segment, you’ll see better engagement and increase the likelihood recipients will stay subscribed to your list because the content they’re receiving is relevant to them.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

Content Standard

OCTOBER 18, 2014

Marketers are focusing more and more resources and budgets on content optimization as reports show continued increases in mobile usage. billion mobile-phone user base. As a result, many inbound marketers are still making it a priority to optimize their content for mobile.

Activities 40

Activities Optimization Mobile Marketing Inbound Marketing 40

Martech

OCTOBER 4, 2023

Mobile and connected devices and the Internet of Things: Mobile has already begun to dominate search, and brands need to optimize their content for mobile devices. They also need to consider the rise of alternate mobile devices and the growing importance of voice search. Please format this list in a bullet format.

Trends 139

Trends Mobile Advertising Best Practices Work Management 139

Navigate the Channel

JANUARY 3, 2024

Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign. Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Consider list building, list cleaning and segmentation to get the most from your list efforts.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

APRIL 10, 2024

It will appear in the creator’s product list, store tab and video description – with YouTube promising more areas of discovery coming soon. YouTube is introducing Affiliate Hub in Studio for both mobile and desktop. Collections can feature multiple products from many creators. No shopping video is needed. Affiliate Hub.

Youtube 87

Youtube Features Merchandising Sample 87

Martech

DECEMBER 18, 2023

Please create a list typical ecommerce/customer experience transformation challenges and a list of questions for prospective consultancies. Format) A list (of transformation challenges, prospective consultancies). What expertise do you have in mobile optimization and creating a seamless omnichannel experience?

eCommerce 107

eCommerce Marketing AI Best Practices Consulting 107

Martech

NOVEMBER 27, 2023

Mobile app improvements HubSpot added functionality to its mobile app that will make managers and team members more productive, including the ability to: Initiate calls from inside the HubSpot mobile app (beta). Upload, download and manage your files in the mobile app using the same files tool as in the desktop browser.

Enterprise Management 98

Enterprise Management Hubspot Paid Search Agency Work Management 98

Stevens & Tate

SEPTEMBER 26, 2023

Build a Quality Email List Building a quality email list is one of the most complex parts of email marketing strategies. The goal is to optimize the available opportunities for visitors to opt into your email list by ensuring your most popular content has valuable downloadable resources for your audience.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

SmartBrief - Marketing

MARCH 4, 2024

Build your email list One of your company’s greatest assets is its contact email list. Based on that experience, I learned that the easiest way to increase your organization’s valuation is to increase the size of your email (newsletter) contact list. Also, consider offline promotion, including in-store signage (for retailers).

Newsletter 91

Newsletter Template Email Marketing Design 91

SmartBrief - Marketing

FEBRUARY 26, 2024

of Americans subscribe to email lists to receive savings and discounts. OptinMonster ) 1 in 3 US retail email list subscribers have purchased something from the brand whose emails they receive. Design : Evaluate visual appeal, mobile responsiveness, branding consistency and user experience. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

SmartBug Media

MAY 9, 2023

April 2023 Mobile Push Notifications Are Now Available For Android And Ios Learn More > Klaviyo Update Details Push notifications have been expanded to include support for Android apps, sending deep links that direct users to a corresponding page within an app, and improvements to Klaviyo’s iOS SDK.

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Spiralytics

FEBRUARY 1, 2023

Most web users nowadays use mobile devices to surf the internet. And if they like a certain brand or website, they download its mobile app for their convenience. This is why mobile user experience (UX) is critical in the success or failure of your business’s mobile app. Best Practices for Mobile User Experience Design 1.

Design 115

Design Practices Mobile Marketing Best Practices 115

Martech

NOVEMBER 16, 2023

This AI-powered tool connects with Google’s Shopping Graph, comprising 35 billion listings, enabling users to shop for products based on the generated images and find the desired style. Next month, Google will introduce the image generation feature for apparel searches on mobile in the U.S.

Advertisements 121

Advertisements Advertising Google Tools 121

Stevens & Tate

NOVEMBER 10, 2023

Now, suppose you categorize your prospects into five groups and create an email list for each. This will allow you to target each email list with a personal touch instead of using a generic email that addresses everyone. Optimize with Mobile Current statistics show that nearly 6.92 That is a whopping 86.3%

Personalization 92

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 92

Martech

OCTOBER 5, 2023

Adobe also released insights into the likely brand winners this season, leading product categories, discounts and the role of mobile, as well as a specific forecast for Cyber Week. Record discounts up to 35% off listed prices are also forecast, especially during Cyber Week. Cyber Week alone will drive $37.2 YoY and representing 16.8%

Forecasting 121

Forecasting Spending eCommerce Amazon 121

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Most likely, your mobile team is already doing this without much guidance or forethought. We’ve found that 65% of mobile workers are successfully selling to existing customers. After all, your mobile team is in the field every day building trust with customers by solving problems for them.

Work Management 105

Work Management Service Cross-Selling Training 105

Thinkers360

MARCH 22, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Brightedge

NOVEMBER 3, 2020

This research relies on the total number of keywords in the BrightEdge database across mobile and desktop devices in the United States and compares the number of keywords ranking for each category that month. Videos – jumped for both desktop (Oct '19) and mobile (Jun '19), but declining in both. More significant on mobile.

SERP 144

SERP Trends Mobile Marketing Lead Scoring 144

Go Beyond SEO

APRIL 16, 2024

Implementing a responsive design that adapts to different devices ensures that potential customers can access your website seamlessly, whether they are using a desktop computer or a mobile device. Responsive Design: With the increasing use of mobile devices, it’s vital to have a website that is optimized for mobile viewing.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Martech

MARCH 28, 2024

shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. shoppers searching for apparel, shoes, or accessories on mobile browsers, desktops or the Google app can now personalize their shopping experience by selecting preferred brands. Style recommendations. Brand preferences.

Google 90

Google Personalization Tools Marketing AI 90

sagefrog

FEBRUARY 28, 2024

Refrain from selling or transferring email addresses to third-party lists, maintaining the privacy and integrity of your subscribers’ information. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Launch Marketing

AUGUST 16, 2023

Focus on Mobile Optimization If you are not already making sure your emails are optimized for mobile devices, now is the time. 50% of B2B inquiries are made through smartphones compared to a desktop, making it more important than ever to create a user experience conducive to the mobile user.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Unbounce

FEBRUARY 23, 2022

These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy. With product listing ads, you can provide shoppers with the major product deets to increase their chances of buying.

Ads 115

Ads Optimization Product Mobile Advertising 115

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. This new feature allows you to choose a percentage or a count of list members who will be added to a new static list. Previously, only active lists allowed cloning. Watch a video about this release here.

Enterprise Management 103

Enterprise Management Hubspot Terms and Conditions Sample 103

Optinmonster

JUNE 1, 2022

Wondering how to get more subscribers on your text marketing list? With more users than ever on mobile devices, it’s easy to convert website visitors into SMS subscribers. In this article, we’ll go over 5 simple ways to grow your text marketing list. What You Need to Grow Your Text Marketing List.

SMS 98

SMS Mobile Marketing Opt-out Opt-in 98

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. But growing your email list can be slow going. Follow this guide on how to use OptinMonster to grow your list , and be sure to enable exit intent.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Thinkers360

MARCH 8, 2024

Want to be on this list or know others who should be on this live and annual leaderboard? To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

BOP Design

JANUARY 26, 2023

It’s not mobile friendly The first thing you can do when evaluating whether your website looks current is by pulling it up on your phone or tablet. Does the website render well on mobile devices? Recent research shows that mobile users tend to convert less than users on desktop devices. What is considered an outdated font?

Design 119

Design B2B Paid Search Agency Copyright 119

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. Many on the list are marketers and entrepreneurs themselves. One thing is certain — digital transformation affects the entire organization. LinkedIn: Ted Schadler (4.6K followers) Get MarTech!

Digital Transformation 125

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 125

Stevens & Tate

SEPTEMBER 20, 2023

Digital or online advertising relies on various platforms such as social media, search engines, mobile apps, and websites to build brand awareness, engage audiences, and drive desired actions or conversions. Mobile dominance: The number of mobile users in 2023 is estimated at 6.8

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Brightedge

APRIL 18, 2022

across mobile and desktop?devices provides useful insights to track market trends and spot outliers in the data that could indicate a major update to the SERP landscape. - September 2020 marked the beginning of a steady decline in Quick Answers across device types, though the downward trend is steeper for mobile.

SERP 104

SERP Trends Mobile Marketing Lock-In 104

Optinmonster

OCTOBER 22, 2020

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? As consumers increasingly use their smartphones to access their favorite stores and content, most website owners have made an effort to make their site mobile-friendly. What is Mobile Conversion Rate Optimization?

Conversion Rate 133

Conversion Rate Conversion SMS Mobile Marketing 133

seo.co

JANUARY 14, 2024

You can improve the user experience on your website with these tips: Focus on mobile device usability Google offers search results that differ based on the searcher’s device. This means that Google shows different listings on mobile phones vs. desktops. This means making the site as fast as possible on mobile devices.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52