B2B Marketing Zone

Old Coding Language Entrenched in 100+ Government Systems

Zoominfo

MAY 20, 2020

A scoffed programming language is indirectly preventing some Americans from receiving unemployment or pandemic-related stimulus checks — and based on ZoomInfo’s data, the problem is deeply entrenched in state and federal agencies. A business software called Common Business-Oriented Language, better known by its acronym, COBOL.

Zoominfo

Zoominfo Advertising Mediums Ad Agencies Software

Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

FEBRUARY 16, 2023

And this is where natural language processing (NLP) can help. Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret.

Lead Ranking

Lead Ranking Marketing AI Process SEO

Language Matters

Biznology

APRIL 15, 2021

FIR B2B #146: Language Matters. This brings up the topic of how to be cautious about your choice of language. An older article on The Hill has several examples of neutral language, such as using “pro-life” rather than “anti-abortion” to describe sides of that sensitive issue.

Stats

Stats Press Social Marketing Media

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Fostering Inclusivity: The Power of Inclusive Language in the Workplace

Choozle

APRIL 9, 2024

One powerful tool in achieving this goal is the use of inclusive language. In this blog, we’ll delve into why inclusive language matters and how employees can become advocates to each other in this journey. By using neutral and affirming language, we avoid unintentionally marginalizing or excluding certain groups of people.

Peer-to-peer

Peer-to-peer Education Guidelines Lead Scoring

Are Your Impact Comms Resonating With Stakeholders?

Creating content that speaks to your audience's “love language” can be a tricky dance. Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. But, worry not!

Content

A marketer’s guide to natural language processing (NLP)

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? Which are the top NLP techniques?

Marketing AI

Marketing AI Process Lead Ranking Analysis

5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. Humans are still the primary drivers of content.

Marketing AI

Marketing AI CMS Development Lead Ranking Process

How to Leverage the 5 Love Languages to Drive Customer Advocacy

Influitive

JULY 22, 2022

The post How to Leverage the 5 Love Languages to Drive Customer Advocacy appeared first on Influitive. is to grow advocacy within your community by showing customers your appreciation. There is a lovely selection of swag and a couple of gift cards to select, […].

Communities

How to Optimize Language Models for Brand Content

DivvyHQ

MARCH 22, 2023

If you're looking to leverage the latest AI content creation tools to create on-brand, optimized content, check out this new article on how to optimize language models. Learn about the different ways you can train AI to produce content that meets your branding and SEO goals.

Optimization

Optimization Brand Identity Branding Content

How Empathetic Language Impacts SEO

DivvyHQ

AUGUST 24, 2021

Your website content needs to appeal to both, but leveraging empathetic language and storytelling is key to making an emotional connection and getting visitors to act. Please remove your finger from the easy button. You're not doing your company any favors. More here from guest contributor Jori Hamilton.

SEO

SEO Storytelling Marketing Websites Content

4 Ways Large Language Models Help You Do More With Customer Data

Salesforce Marketing Cloud

AUGUST 2, 2023

Large language models (LLMs) — which allow generative AI to create new content from the data you already have. Let’s dig into how generative AI can help your business do more, and learn more about large language models. Start here +300 points Module Responsible Creation of AI What are large language models?

Enterprise Management

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Google CALM: A New Language Model Technology via @sejournal, @martinibuster

Search Engine Journal

DECEMBER 20, 2022

New research paper demonstrates a way to increase language model performance speed by up to three times with minimal modifications to the LLM. The post Google CALM: A New Language Model Technology appeared first on Search Engine Journal.

Google

Google Paper Research SEO

What is the Difference Between Plain Language and Inclusive Language?

Content Science Review

SEPTEMBER 19, 2023

Learn more about what plain language and inclusive language are, how they differ, and why they matter.

Phrasee to offer real-time language optimization

Martech

MARCH 1, 2022

Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based on first-party data. Why we care.

Optimization

Optimization Ideal Customer Profiles Newsletter Profiling

Language: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Search Engine Journal

DECEMBER 19, 2021

It seems logical that language plays a role in how Google ranks webpages, right? The post Language: Is It A Google Ranking Factor? We evaluate whether it's actually a ranking factor. appeared first on Search Engine Journal.

Google

Google SEO

How to scale the use of large language models in marketing

Martech

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. Learn ways to scale the use of large language models (LLMs), the value of prompt engineering and how marketers can prepare for what’s ahead. This premise is key to understanding natural language processing. and GPT-4 LLMs.

Marketing AI

Marketing AI Paid Search Agency Ad Frequency API

How Google Search Understands Human Language via @sejournal, @MattGSouthern

Search Engine Journal

FEBRUARY 3, 2022

Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results. The post How Google Search Understands Human Language appeared first on Search Engine Journal.

Google

Google Relevance SEO

7 Best Programming Languages To Learn (For SEO) via @sejournal, @BrianHarnish

Search Engine Journal

DECEMBER 19, 2022

For those looking to level up their SEO, discover what you can do with programming languages. The post 7 Best Programming Languages To Learn (For SEO) appeared first on Search Engine Journal. Here are the top 7 along with their benefits.

SEO

SEO Best Practices

Google Bard Expansion: New Features, New Languages, New Countries via @sejournal, @MattGSouthern

Search Engine Journal

JULY 13, 2023

Google Bard rolls out major expansion with new features, languages, and availability in additional countries. The post Google Bard Expansion: New Features, New Languages, New Countries appeared first on Search Engine Journal.

Features

Features Google Generation

SEOday 2022: The Largest SEO Event In 3 Languages via @sejournal, @PuntoRojoM

Search Engine Journal

MAY 23, 2022

The post SEOday 2022: The Largest SEO Event In 3 Languages appeared first on Search Engine Journal. Ready to upgrade your SEO knowledge at the largest, multilingual SEO event in 2022? This free online conference is happening in English, Spanish, and Portuguese.

SEO

SEO Conference

B2B Reads: Salestech, Sensory Language, and Meetings That Don’t Suck

Heinz Marketing

JANUARY 23, 2021

How to Leverage Sensory Language in Your Blog Posts [Data + Expert Tips]. A look at the power of sensory language in your blog posts and how to make the most of it. The post B2B Reads: Salestech, Sensory Language, and Meetings That Don’t Suck appeared first on Heinz Marketing. Thanks for your thoughts, Brian Hansford.

B2B Thought Leadership

B2B Thought Leadership B2B Thought Leadership B2B Sales

How Does Google Handle Page Titles In Multiple Languages? via @sejournal, @MattGSouthern

Search Engine Journal

JUNE 7, 2022

Writing page titles in multiple languages is generally not recommended. The post How Does Google Handle Page Titles In Multiple Languages? However, Google now has a way to handle them when they're encountered. appeared first on Search Engine Journal.

Google

Google SEO

Ableism in Language: Why Enterprises Need to Prioritize Inclusivity

Acrolinx

JUNE 27, 2023

But when it comes to enterprise … Continue reading "Ableism in Language: Why Enterprises Need to Prioritize Inclusivity" The post Ableism in Language: Why Enterprises Need to Prioritize Inclusivity appeared first on Acrolinx. With one billion people with disabilities, they make up the largest minority in the world.

Content

Google Uses Different Algorithms For Different Languages via @sejournal, @MattGSouthern

Search Engine Journal

JANUARY 20, 2022

Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. The post Google Uses Different Algorithms For Different Languages appeared first on Search Engine Journal.

Google

Google SEO

How Do We Keep Language Models Like ChatGPT Accurate and Unbiased?

Conversica

FEBRUARY 7, 2023

The post How Do We Keep Language Models Like ChatGPT Accurate and Unbiased? appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Practices

Practices Best Practices Brand Identity Branding

How Natural Language Processing (NLP) is helping call centers get smart

ClickZ

MAY 4, 2020

30-second summary: Natural Language Processing (NLP) are helping improve workplace efficiency and decrease human capital costs. These auto attendants, powered by algorithms using Natural Language Processing (NLP), automatically direct calls to human operators. Natural Language Processing or NLP is a branch of artificial intelligence.

Process

Process Work Management Marketing Management Marketing AI

DistroTV announces Spanish-language ad-supported free streaming bundle

Martech

JANUARY 20, 2022

Independent free ad-supported streaming television (FAST) platform DistroTV announced a new Spanish-language bundle, DistroTV Espanol. The post DistroTV announces Spanish-language ad-supported free streaming bundle appeared first on MarTech. as well as in Latin America.

Bundling

Bundling Paid Search Agency Ads Ad Exchange

6 Ways Natural Language Processing Can Level Up Your Digital Marketing

Spiralytics

OCTOBER 26, 2020

The post 6 Ways Natural Language Processing Can Level Up Your Digital Marketing appeared first on Spiralytics Inc. NLP is revolutionizing digital marketing in many ways, allowing you to automate and optimize your efforts with efficiency and a human touch.

Process

Process Efficiency Automation Optimization

Watch Your Language: How To Win at Global Customer Service Content

Content Marketing Institute

APRIL 26, 2023

But global companies face an added challenge – doing that in the customer’s native language. Deliver the right message to the right person at the right time. That's a translation strategy that must accompany their content strategy. Continue reading →

Service

Service Content Paid Search Agency Ads

How AI-Language Models Are Reshaping Human Communication

Valasys

DECEMBER 6, 2023

However, one of the most impactful AI developments may be the rise of large language models – neural networks trained on vast amounts of text to understand and generate human-like language. Virtual Assistants Language models are powering AI assistants that allow natural conversations. Systems like GPT-3, ChatGPT4.5,

Domain

Domain User-Generated Content Transparency Ethics

Multi-language video training assets for Atos

Tomorrow People

AUGUST 3, 2021

We delivered clear and engaging video content to educate a semi-internal audience at the digital transformation company. Helping our client to support their partners. As part of our ongoing partnership, Tomorrow People recently delivered a series of animation and live action videos to support the Partner Sales Certification training course by Atos.

Training

Training Video Marketing Marketing Management Digital Transformation

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

Search Engine Journal

DECEMBER 28, 2021

Google's John Mueller answers whether December 2021 Product Reviews Update affects more than just English languages websites The post Google December Product Reviews Update Affects More Than English Language Sites? appeared first on Search Engine Journal.

Google

Google Product Marketing Websites SEO

What’s Your B2B Love Language?

Engagio

FEBRUARY 13, 2020

Have you ever been asked what your “love language” is before? It’s a concept that was started by Gary Chapman, who published the book The Five Love Languages — The Secret to Love That Lasts over twenty-five years ago. Partner’s love language is touch = snuggle them. Prospect’s love language is touch = have a field event!

B2B

B2B Act-On Gartner Buying Cycle

How Natural Language Processing Will Change Content Creation?

Scoop.it

AUGUST 25, 2022

Natural language processing is one of the hottest areas of artificial intelligence. A closely related but different term is natural language generation. Introduction to Natural Language Processing (NLP). NLG is their ability to communicate with us in our language. This process is NLP for one language. Recognition.

Marketing AI

Marketing AI Process Top of Funnel Lead Ranking

Open Source Language Model Named Dolly 2.0 Trained Similarly To ChatGPT via @sejournal, @martinibuster

Search Engine Journal

APRIL 13, 2023

World's first open source instruction-tuned language model trained using method similar InstructGPT, which underlies ChatGPT The post Open Source Language Model Named Dolly 2.0 Trained Similarly To ChatGPT appeared first on Search Engine Journal.

Training

Training SEO

Persado will leverage first-party language preference data to improve communications

Martech

FEBRUARY 16, 2022

Persado, the AI-powered language generation platform, has announced a new Language Profiles solution that will use first-party language and communication preferences to automatically generate messaging to appeal to audience segments of individual customers. Language Profiles. Why we care. Processing.Please wait.

Ideal Customer Profiles

Ideal Customer Profiles Profiling Newsletter Network Marketing

The Natural Language Generation Landscape

MarketMuse

JULY 2, 2020

The post The Natural Language Generation Landscape appeared first on MarketMuse. A look at the handful of organizations offering commercial NLG solutions.

Generation

Generation Organization Marketing

Google LaMDA: How Language Model For Dialogue Applications Work via @sejournal, @rvtheverett

Search Engine Journal

MARCH 24, 2022

A new language model from Google means a new way of understanding users' search intent. The post Google LaMDA: How Language Model For Dialogue Applications Work appeared first on Search Engine Journal. Learn how LaMDA works and prepare for its rollout.

Google

Google Intent SEO

8 Resources to Use to Ensure You're Using Inclusive Language

Hubspot

SEPTEMBER 24, 2020

One way to do this is by using inclusive language. Whether it's intentional or not, we all carry implicit biases in our everyday language. So, how can you use more inclusive language? Below, we'll review the top tools that can automate this process for you and resources that can help you use more inclusive language.

Resources

Resources Hubspot Marketing Automation Services Customer Satisfaction

How Anyword Helps Startup Founders Find Their Language/Market Fit

Anyword

DECEMBER 1, 2021

However, a new term has popped up in the industry that’s proving to be just as important as a startup’s product market fit: the language/market fit. According to Matt Lerner, startups should strive to achieve both product/market fit and language/market fit. Why finding the right language/market fit is essential for startup founders.

Startups

Startups Copywriting Marketing & Strategy User-Generated Content

International SEO: How to Rank for Foreign Location & Language Specific Searches

seo.co

FEBRUARY 15, 2021

It helps display your website to searchers from different countries, even if they speak other languages. The great thing is that oftentimes performing SEO outside the United States can be easier for several reasons: There is less competition in given niche markets, particularly for languages outside of English.

Lead Scoring

Lead Scoring Lead Ranking SEO Domain

7 Best Practices for Creating Content Using Large Language Models

MarketMuse

MAY 30, 2023

Learn the strategies you need to create high-quality content with a large language model, from setting a clear aim and understanding its limitations to verifying and cross-checking facts.

Practices

Practices Best Practices High Quality Lead Content

Create Customer Content in Multiple Languages

Avitage

AUGUST 3, 2015

The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. Content in multiple languages isn’t new. Foreign language support has always been on the list. But it also delivers relevant, […].

VALS

VALS Content Barriers Paid Search Agency

Deliver Customer Content in Multiple Languages

Avitage

AUGUST 3, 2015

The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. Content in multiple languages isn’t new. Foreign language support has always been on the list. But it also delivers relevant, […].

VALS

VALS Content Barriers Paid Search Agency

Old Coding Language Entrenched in 100+ Government Systems

Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Webinars

Trending Sources

Language Matters

Webinars

Fostering Inclusivity: The Power of Inclusive Language in the Workplace

Are Your Impact Comms Resonating With Stakeholders?

A marketer’s guide to natural language processing (NLP)

5 Use Cases for Natural Language Processing (NLP) in Content Marketing Beyond SEO

How to Leverage the 5 Love Languages to Drive Customer Advocacy

How to Optimize Language Models for Brand Content

How Empathetic Language Impacts SEO

4 Ways Large Language Models Help You Do More With Customer Data

Google CALM: A New Language Model Technology via @sejournal, @martinibuster

What is the Difference Between Plain Language and Inclusive Language?

Phrasee to offer real-time language optimization

Language: Is It A Google Ranking Factor? via @sejournal, @kristileilani

How to scale the use of large language models in marketing

How Google Search Understands Human Language via @sejournal, @MattGSouthern

7 Best Programming Languages To Learn (For SEO) via @sejournal, @BrianHarnish

Google Bard Expansion: New Features, New Languages, New Countries via @sejournal, @MattGSouthern

SEOday 2022: The Largest SEO Event In 3 Languages via @sejournal, @PuntoRojoM

B2B Reads: Salestech, Sensory Language, and Meetings That Don’t Suck

How Does Google Handle Page Titles In Multiple Languages? via @sejournal, @MattGSouthern

Ableism in Language: Why Enterprises Need to Prioritize Inclusivity

Google Uses Different Algorithms For Different Languages via @sejournal, @MattGSouthern

How Do We Keep Language Models Like ChatGPT Accurate and Unbiased?

How Natural Language Processing (NLP) is helping call centers get smart

DistroTV announces Spanish-language ad-supported free streaming bundle

6 Ways Natural Language Processing Can Level Up Your Digital Marketing

Watch Your Language: How To Win at Global Customer Service Content

How AI-Language Models Are Reshaping Human Communication

Multi-language video training assets for Atos

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

What’s Your B2B Love Language?

How Natural Language Processing Will Change Content Creation?

Open Source Language Model Named Dolly 2.0 Trained Similarly To ChatGPT via @sejournal, @martinibuster

Persado will leverage first-party language preference data to improve communications

The Natural Language Generation Landscape

Google LaMDA: How Language Model For Dialogue Applications Work via @sejournal, @rvtheverett

8 Resources to Use to Ensure You're Using Inclusive Language

How Anyword Helps Startup Founders Find Their Language/Market Fit

International SEO: How to Rank for Foreign Location & Language Specific Searches

7 Best Practices for Creating Content Using Large Language Models

Create Customer Content in Multiple Languages

Deliver Customer Content in Multiple Languages

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