Writing on the Web

SEPTEMBER 4, 2015

Look outside your field. You may find something inspiring in your field of expertise. It could be a one word description of the problems they face, or the solutions you offer. Keep this list handy – we’ll discuss it in my next blog post.

Creativity 100

Creativity Process Aggregators Paper 100

Writing on the Web

NOVEMBER 27, 2013

No matter what business or field you’re in, you can do this research. Go take a look at some of the other blogs in your field, you’ll be glad you did. Provide an opportunity for the blogs on your list to link to your blog ( inbound links ). Open the door to guest post possibilities, and joint ventures.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

FEBRUARY 17, 2016

Show your expertise in your field. If you are struggling in any of these areas, here are some steps you can take to get found. Clearly define what business you’re in (what you can do for visitors). Begin a relationship with readers by connecting with their needs. Offer them something for free in exchange for adding them to your list.

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

JANUARY 7, 2014

Readers don’t really want to know everything about your field of expertise. I’m guessing that the biggest problem that experts have in writing about their own field is that, like the spy who gets killed, “they know too much.” I call this the fire-hose writing approach. You could be wrong.

Blast Campaigns 100

Blast Campaigns Design Course Buy 100

Writing on the Web

MARCH 6, 2013

Step outside your field. Within your field, seek out experts in other domains. What can you do that’s time and cost effective, and fun? 3 Steps to Cognitive Fitness for Writers. Here are a few suggestions, and how I’ve personally tried them out. This is a great way to think up new and different metaphors for your writing.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

AUGUST 21, 2013

Occasional awards such as “Top 10 Health Care” Blogs, or “Top 50 Leadership Blogs” The top blogs in any field are usually listed on the Web, and a Google or other search will help you find them. Of course, these are smart people, but I’ll bet you’re probably smart in your own field.

Business Blogging 100

Business Blogging Business Blogger Training 100

Writing on the Web

AUGUST 23, 2010

You may be a thought leader in your field, but if you’re not publishing content on the Web, you’re not going to get found, get known, and get clients. If you’re in another field I probably can’t write for you, but I can revise what you’ve written, edit it, make it suitable for Web publications.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

FEBRUARY 11, 2016

Your goal should be to write and publish the very best content in your field available online. The more you talk about yourself and your business, the less people will value your content. Be best of breed. This means you must know what others are doing, but don’t follow them, exceed them.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

JULY 8, 2015

But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field. Susan Weinschenk, in her book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

JUNE 16, 2015

Copy the entire title of target keywords into the search field. Narrow down blog post ideas with Google AdWords Keyword Planner. Check it out with posts that you love and have already tested. You can get new related ideas that can provide angles from which future posts can be written. Are you on YELP ?

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

FEBRUARY 26, 2015

For example, you can find related blogs in your field through Alltop.com. Two ways to start a blog post: go inside or go outside. Go Outside: This is easiest: go find a blog post you like (or dislike) and write about it. Once you’ve found a post that inspires you, write about it. Start by asking your readers a question.

Blogger 100

Blogger Business Blogging Paper Tips 100

Writing on the Web

JUNE 4, 2015

Before your field gets flooded with too many on the same topic (if it isn’t already). Are you an expert? Then you need to write and publish an expert ebook. Trust me on this one. Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

FEBRUARY 7, 2014

If you’ve been considering writing a book in your field of expertise, let me know. Joan never ceases to amaze me at how helpful she is. She knows all the great places online to find free resources and valuable ways to get free publicity. I may be able to help you shortcut the expert ebook process.

Conference 100

Conference Distribution Social Media Course 100

Writing on the Web

FEBRUARY 21, 2012

While Facebook offers a window to your whole life, LinkedIn is strictly for professional use, so the content you post is relevant to your specific field. These reviews can strengthen your position as a leader in your field. Find companies, talent, clients and jobs. Stay up-to-date on the latest news.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

MARCH 31, 2011

I know many of my readers and clients who want to become thought leaders in their field. But you do need to gather all that’s relevant and being said in your field and summarize the key points that are most important to your audience. And, you do need to add your point of view.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

AUGUST 21, 2014

When you’re competing online with other experts in your field, what makes you stand out? How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

FEBRUARY 20, 2015

Here’s the real upside, once you publish, all of your contacts will be notified of your posting and again, remind your connections that you are indeed an expert in your field. Recruiters will notice you as well. Let’s say, for instance, you are a career coach or a leadership development consultant.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Writing on the Web

JANUARY 13, 2014

If you’re an expert in your field and want to publish a digital book , how should you get started writing content ? Write down 3 – 5 of your most compelling stories , ideas, nuggets, mistakes, or experiences you think interest your readers. What’s your point?

Act-On 100

Act-On Tagging Order Practices 100

Writing on the Web

JANUARY 2, 2014

The answer is yes : in certain fields, I am a ghost writer. I get calls from executive coaches and consultants who want to publish an ebook. They ask me for help, to ghost write either for or with them. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JULY 16, 2015

Even though he had a solid reputation as an expert in his field, he was concerned about authenticity and sincerity. I was working with a client who – now that he owned his own business – didn’t feel comfortable using testimonials he had acquired when he was part of a team effort, working for someone else.

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

MAY 27, 2015

The answer is yes : in certain fields, I am a ghost writer. I get calls from executive coaches and consultants who want to publish an expert ebook. They ask me for help, to ghost write either for or with them. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JANUARY 30, 2014

The thing is, you probably aren’t a writer but an expert in your field. To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. Record an interview and turn it into a podcast.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

FEBRUARY 4, 2016

I don’t care how good your writing is or how important you are as a thought leader in your field. Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. It’s not. Your blog needs good Search Engine Optimization , or SEO. But don’t let that scare you.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

JANUARY 9, 2014

And yet, with many experts I work with , I find they are so immersed in their field they have a difficult time identifying topics that appeal to readers. It’s why we are drawn to tell-all tabloids and survivor shows. It’s how newspapers sold for many years, based on dramatic headlines.

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

FEBRUARY 26, 2014

It’s a prime reason to speak with a coach or editor who’s familiar with your field. This last suggestion is key. You can’t improve your chance to make a really big impact without practice and feedback. If you’ve got questions about this, give me a call. About Expert Ebooks Books Content Marketing E-Books expert ebooks'

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

JANUARY 3, 2014

Before your field gets flooded with too many on the same topic (if it isn’t already). 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. Trust me on this one.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

OCTOBER 25, 2011

More people online in your field writing about the same things (some better, some worse). A shift towards the reader/customer and their needs (what you may not know very well). A business environment that is changing rapidly (what is unknown). A huge volume of content about everything possible, creating information overload for readers.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

APRIL 24, 2013

Do my current readers also search for topics in this new related field? Is my target audience the same for both business offerings? Are there similar keywords people would search for to find both? Are the services and products related closely enough to keep them together as sub-categories?

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

NOVEMBER 6, 2013

If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. It’s a great way of getting ideas and topic inspiration from other writers who have different views and perspectives. Why do you need to find great blogs to follow? It’s not only for inspiration.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

OCTOBER 23, 2013

Your goal should be to write and publish the very best content in your field available online. The more you talk about yourself and your business, the less people will value your content. Be best of breed. This means you must know what others are doing, but don’t follow them, exceed them.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

DECEMBER 26, 2012

Just like you’re an expert in your field, writers are experts in theirs. If there’s one thing that we know about Google, it’s that it loves fresh content. Feed the hungry search engine and it should repay your generosity with an increased number of visitors. Expert copy.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

JUNE 9, 2010

2 Time-saving tip, for Twitter: Besides driving traffic back to your blog, you want to follow up with comments and status updates that are in your field, that mention the keywords you’re an expert in. You can ask a question and get valuable input to help create blog posts while at the same time connecting with people in your field.

Social Media 100

Social Media Social Marketing Tips Media 100

Writing on the Web

NOVEMBER 8, 2011

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

MARCH 27, 2013

Instead of generously sharing information about their field of expertise, they share “me-formation.” It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

FEBRUARY 13, 2013

Hint: It depends on your field or industry: some require daily postings, but others only once or twice a week.). If you don’t post often enough, you risk losing your reader base. Posting too frequently can also be problematic, as you may overwhelm your readers and yourself by constantly having to come up with new content.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

SEPTEMBER 4, 2013

You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

MARCH 7, 2012

After all, one of your goals in LI is becoming a recognized expert in your field. As you proceed in building your connections, keep in mind that your connections are your referral sources – focus on those contacts that have the potential to directly (or indirectly) enhance your business or expertise.

Linkedin 100

Linkedin Tips Ideal Customer Profiles Webinar Metrics 100