Trending Sources

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you.

Why Focus Groups Are a Waste of Money for B2B Marketers

B2B Marketing Traction

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups? According to Dr. Robert T. What do you think?

Is social media all the market research you need?

Biznology

In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor.   In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc.  Photo credit: Wikipedia. Market research rocks!

Social listening drives traditional market research

Biznology

Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Once you know what people think, surveys and focus groups can uncover the causes of those opinions. Photo credit: dmhoro. It’s unprompted.

Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago. Why Focus Groups Don’t Work for Direct Marketing.

5 Focus Group Questions to Feed Your Content Marketing

Hubspot

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. So how can you make the most out of customer focus groups?

What Facebook Graph Means to Marketing Intelligence

Sales Intelligence View

Many still rely on costly, time-consuming focus groups that don’t always gather accurate audience opinion. At the start of 2013, the most popular social network in the world, Facebook, launched a new tool called Open Graph that is already promising to alter the world of online marketing forever. Graph is still in the beta phase, with a waiting list in progress. online marketing.

Campaign Falling Flat? Replace Attitude with Altitude

B2B Marketing Unplugged

That’s why we have focus groups. In addition to keeping bad Thai restaurants in business, focus groups catch things like forgetting to include basic information, making it difficult to find basic information and alienating your target market by hiding said information behind a contest wall. Ad Agencies Random Rants Uncategorized ad agency branding focus groups

The Limits of Crowdsourcing

It's All About Revenue

And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this. The wisdom of crowds or groupthink? This is roughly how the argument for and against crowdsourcing falls. Facebook.

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What Makes Customers Tick

Vertical Response

Customer Service business management customer insights Customer service focus groupsThis article by VerticalResponse CEO and founder Janine Popick originally appeared on  Inc.com. At VerticalResponse , we don’t get a lot of face-to-face time with our small business and non-profit customers. I. hate that. It was an amazing experience for both our team as well as for them.

Listening to Your Customers In the Digital Age

The Effective Marketer

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek. Put my campaign on tv for a year, then hold your group again, maybe it’ll show up.

Is This Social Media or Word of Mouth?

Marketing Edge

Tags: focus group social media siblings WOM

When, Why and How to Gate Content Along the Customer Journey

Act-On

Also, we’re too focused on what we want from the prospect (e.g., This can be done from actual data points we may have from their engagement history; from interviews and focus group studies (whether formal or informal); and from listening to what folks are saying on social networks and so forth. You really need to focus your energy on that middle part.

Email Marketing: How to maintain low opt-out rates

B2B Lead Generation Blog

If all we do is focus on winning the sale, they’re going to tune out or opt out. If we focus on how we can help them, we’re going to build trust, and when they trust you, they’ll stick around and likely buy whatever it is you’re selling. My answer, in a word, was relevance. Watch the video below to find out more. Know how your value proposition helps.

B2B market research – 10 unique features

The B2B Research Blog

The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. Focus groups are rarer in qualitative B2B studies. This means that focus groups are often simply not a realistic option in B2B studies. And with good reason.

3 ways to integrate social media into your current online marketing

EMagine B2B Blog

Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes   quarter inch holes ’  cheaper a traditional physical wanted drill produces true feelings

Happy #GetToKnowYourCustomersDay

Act-On

Many companies are heavily focused on acquisition and being able to show to their investors, the media and who-knows-who-else that they are continuing to grow quarter over quarter, year over year. And what you’re listening for shouldn’t be solely focused on complaints or praise. Keeping your customers makes good business sense. And how do you satisfy your customers? But they are.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Facebook and LinkedIn have very active groups, which people use to build community, ask questions, and interact with others in their community. If you don’t think your audience is on social media, you’re wrong. Target Job Titles in Campaigns. Final Thoughts.

Voice of the Customer research that actually convinces the CEO to do the right thing

Cloud Potential

know, because I’ve seen them all fail: focus groups, online surveys, email surveys, and so on. As a revenue coach, I do not consider my work successful until sales start going up. And sales will not go up until the CEO and other top managers make the mental shift from company-centered to customer-centric. Traditional methods of customer research do not flip that switch.

Does Big Data mean market research is dead?

The B2B Research Blog

Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements?  Some would say so. They argue that we already have the answers to most questions at our fingertips.  They’re sitting in our servers and on the web.  All we need to do is mine the data to reveal the insight.  That being the case, why bother asking customers themselves, especially as what people say they do, doesn’t always match what they actually do? They’ve got a point.  So it’s not a dichotomy. 

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs.  A majority of surveys also find a growing concern for both establishing and retaining customer loyalty in today’s digital marketplaces. This is then combined with win/loss questioning focused on the buying process (or buyer’s journey).

8 Questions to Steer Your Marketing Priorities

B2B Lead Generation Blog

You should not ask customers these questions on a social network, on a survey, or during a focus group. Find and focus on priorities. Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Steer Toward Your Customers. Are our prices fair?

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.  In both cases, the information rendered is faulty. 

The five things most marketers get wrong about personas

Biznology

Personas can be helpful in activating the right brain to really focus on communicating with real people, but only when personas actually resemble a small number of customer types. Instead, we must be constantly focused on feedback that our personas–and the content we create to reach them. I’m tired of personas. It’s not that they aren’t valuable. Always.

Capturing the Voice of Your Customer for B2B Video

acSellerant

Why not conduct online surveys or focus groups? Focus groups don’t give true readings because some members of the group are influenced by the opinions of other members; or they’re reticent to bring up certain topics in front of their boss or a business rival. The Voice of My Customer has spoken. They are saying, “Enough already. We get it! We agree that stories are impactful sales tools, and delivering stories via brief videos is even more powerful. What we need are the stories! We know they exist. ” This is an easy problem to solve.

4 Ways You Can Scale with Your Marketing Programs

Modern B2B Marketing

Author: Phillip Chen For marketers at growing companies who are ready to make the leap from a small marketing group to a larger-scale function, making their programs larger and more effective is almost always on their minds. Aside from focus groups, other ways you can uncover insights for your company include surveys, internal interviews, customer interviews, and of course reports. 2.

How the Internet of Things is Creating a Proliferation of Consumer Touchpoints

It's All About Revenue

Editor’s Note: Today’s post comes courtesy of Jessica Groopman ( @jessgroopman ), a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors.

Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

The Good Stuff: My favorite ways of conducting interviews with buyers are using a mix of focus groups, one-on-one interviews and quantitative surveys because the mix gives you a deep and broad base from which to understand personas and operationalize around them.  In a recent  study  we read, the role of marketing is changing to become the chief advocate for customers.

You’ve Discovered SEO Keywords, But What’s Next?

Webbiquity

Group Your Keywords. While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads. People using these keywords are actively looking for a solution, especially on a search engine, and as such, solution- or product-focused keywords are often the most valuable.

Why do you need social media listening to understand customers?

Biznology

They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the Long Island Medium. Clients speak with me all the time about all the things that they do to understand customers. But no matter what you do, you still need to use social media listening. Because it answers questions that you don’t ask. Here’s an example I heard recently. Like this post?

Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle

Fearless Competitor

Some may be tempted to take a short cut, trying to get insights from focus groups or surveys. Focus groups can get people to choose the best of three alternatives. Buffer Buyer Insights are what separate the best marketers in their digital marketing campaigns. suggest you leave buyer insights to the pros. ” So what are B2B sellers to do? Think about it.

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We Have a New INBOUND Speaker to Tell You About. Maybe You've Heard of Him?

Hubspot

Ansari puts together focus groups to test out new material, and will even tell people on social media where he's going to be so they can be a part of that process. You know that little show Parks and Recreation ? That one that won a Golden Globe last year? Yeah, this guy starred in it. His name's Aziz Ansari, and the man's no one-trick pony. Inbound Marketing Daily

How To Avoid the Biggest Pitfall of Progressive Profiling

Digital B2B Marketing

Photo Credit: Phil Manker via Flickr cc. (It took a focus group setting to get this much information!). According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” Then, as they come back over time, continue to gather a little bit more. And then it all falls apart. Source , Page 6).

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions. 9. Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Create credibility for your business. Engagement increases customer intimacy. 6.

The Market Research Nuggets Most Companies Ignore (at their peril): Comments In Online Communities

Leader Networks

So why should customer feedback in online communities be regarded as far less important than input from focus groups, online or phone surveys, or other established methods of customer research? A customer shares an insight within your company’s online community. What does your company do with that customer input? This is the $1,000,000 dollar question -- literally. responses.

Why Your Allies and Actions Are Crucial in B2B Marketing

Great B2B Marketing

Research is short and inexpensive because you know that the true test of whether something is going to work is at the point of purchase, not in a focus group or survey questionnaire. This concept of focusing on allies is important in both the internal and external arenas. He urged me to look only at the overall batting average and not focus on every at-bat.

How to Ignore Annoying Strangers and Build an Online Community Your Way

grow - Practical Marketing Solutions

What type of community serves your customers best Explore your readiness by reaching out directly to your small, core group of champions. Explore your readiness by reaching out directly to your small, core group of champions. By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. Not making that up.

What is all this talk about added value?

Your Sales Management Guru

We suggest group meetings with a variety of employees, customer focus groups and brainstorming sessions during this phase. What is All This Talk about Added Value? mind is like an umbrella, it must be opened to work…. Many organizations express their value on their website or marketing brochures, but fail in this important step of proof. There are three steps to adding val u e.

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The 15 Best LinkedIn Pulse Articles On Marketing

B2B Marketing Insider

And no business is too small to succeed if it has innovative products and a strong focus on customers. He suggests businesses should focus on defining their vision , creating a culture of empathy and having the courage to challenge the status quo. 3.  4 Marketing lessons to learn from the ALS “Ice Bucket Challenge “  (364,776 pageviews / 421 comments) by Avinash Murthy.

How to Achieve a Return on Conversation with Emotional Marketing

grow - Practical Marketing Solutions

Not only can brands build trust, they can garner information they’ve previously had to pay for through focus groups or market research. My thesis and this post were focused on Facebook, but the theory can be used on any platform where conversation takes place. Use facts to educate, but focus more on the opinions and feelings of your target audience. Let’s start again.

Buyer Insights are the Foundation of Great BtoB Digital Marketing

Fearless Competitor

Some may be tempted to take a short cut, trying to get insights from focus groups or surveys. Focus groups can get people to choose the best of three alternatives. Buffer “Companies in the future will compete primarily on the quality of their insights on buyers” Jeff Ogden, President of Find New Customers. Core buyer persona. Resist this temptation. profile.

BtoB 63

Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

For the first time, brands can gain insight into why people like certain items more than others, and how they’re using them, without having to conduct expensive psychographic research using surveys, focus groups, or interviews. By Kerry Gorgone, {grow} Contributing Columnist. I am admiring a stranger’s purse. My family is enjoying some pizza around the dinner table.

The Emotion found in Social Data

Buzz Marketing for Technology

Focus Groups – are skewed in three ways:  small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.  Let’s be clear.  Most people who write on social media outlets don’t do so just for the sake of doing it.  As Jeavons points out, most feedback is conducted via traditional methods that suffer from huge structural deficits.