4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you.
Why Focus Groups Are a Waste of Money for B2B Marketers
B2B Marketing Traction
MAY 11, 2012
I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups? According to Dr. Robert T. What do you think?
Is social media all the market research you need?
JANUARY 7, 2013
In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. Photo credit: Wikipedia. Market research rocks!
Social listening drives traditional market research
JUNE 7, 2012
Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Once you know what people think, surveys and focus groups can uncover the causes of those opinions. Photo credit: dmhoro. It’s unprompted.
Why Direct Mail & Focus Groups Don’t Mix
APRIL 5, 2011
Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago. Why Focus Groups Don’t Work for Direct Marketing.
The Limits of Crowdsourcing
It's All About Revenue
MARCH 23, 2011
And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this. The wisdom of crowds or groupthink? This is roughly how the argument for and against crowdsourcing falls. Facebook.
What Makes Customers Tick
NOVEMBER 2, 2012
Customer Service business management customer insights Customer service focus groupsThis article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. At VerticalResponse , we don’t get a lot of face-to-face time with our small business and non-profit customers. I. hate that. It was an amazing experience for both our team as well as for them.
Is This Social Media or Word of Mouth?
OCTOBER 25, 2009
Tags: focus group social media siblings WOM
Listening to Your Customers In the Digital Age
The Effective Marketer
JANUARY 19, 2012
Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek. Put my campaign on tv for a year, then hold your group again, maybe it’ll show up.
How Empathy Will Grow Your Sales and Marketing Pipeline
B2B Lead Generation Blog
SEPTEMBER 27, 2016
So what would happen if we focused on helping them do just that? Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Focus on developing conversations, not campaigns. Writers note – This as a primer for my session at Dreamforce 2016 next week. Our customers aren’t saying, “We need solutions.”
The Guide to a Successful Employee Advocacy Plan
SEPTEMBER 12, 2016
As a general rule there are four steps involved in the process of onboarding employees: Establish a focus group – to sell the idea to a selected group of employees, to get a feel for what would work best, and what (if any) barriers are in the way. Focus on the ones that are already savvy, as they are more likely to demonstrate success. But this race gets very tiring.
Email Marketing: How to maintain low opt-out rates
B2B Lead Generation Blog
MARCH 25, 2013
If all we do is focus on winning the sale, they’re going to tune out or opt out. If we focus on how we can help them, we’re going to build trust, and when they trust you, they’ll stick around and likely buy whatever it is you’re selling. My answer, in a word, was relevance. Watch the video below to find out more. Know how your value proposition helps.
B2B market research – 10 unique features
The B2B Research Blog
NOVEMBER 16, 2014
The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. Focus groups are rarer in qualitative B2B studies. This means that focus groups are often simply not a realistic option in B2B studies. And with good reason.
3 ways to integrate social media into your current online marketing
EMagine B2B Blog
AUGUST 24, 2010
Tags: B2B Web Strategy Social Media focus group craft problem solution oriented content mode target traditional media messages the biggest problem “listening” stage above bill’s post includes quarter inch holes ’ cheaper a traditional physical wanted drill produces true feelings
When, Why and How to Gate Content Along the Customer Journey
JUNE 2, 2016
Also, we’re too focused on what we want from the prospect (e.g., This can be done from actual data points we may have from their engagement history; from interviews and focus group studies (whether formal or informal); and from listening to what folks are saying on social networks and so forth. You really need to focus your energy on that middle part.
Voice of the Customer research that actually convinces the CEO to do the right thing
SEPTEMBER 22, 2012
know, because I’ve seen them all fail: focus groups, online surveys, email surveys, and so on. As a revenue coach, I do not consider my work successful until sales start going up. And sales will not go up until the CEO and other top managers make the mental shift from company-centered to customer-centric. Traditional methods of customer research do not flip that switch.
ScribbleLive Spark: Automate Content Research with Watchlists
AUGUST 28, 2016
These are most commonly used to segment influencers into focused groups. This allows you to focus your analysis on the most relevant influencers. Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results. Enjoy! TLDR (Too Long; Didn’t Read). The Full Story. Why Watchlists are Important. What/How.
The Emerging Importance Of B2B Ethnography To Buyer Personas
OCTOBER 26, 2015
In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. A majority of surveys also find a growing concern for both establishing and retaining customer loyalty in today’s digital marketplaces. This is then combined with win/loss questioning focused on the buying process (or buyer’s journey).
8 Questions to Steer Your Marketing Priorities
B2B Lead Generation Blog
MARCH 11, 2012
You should not ask customers these questions on a social network, on a survey, or during a focus group. Find and focus on priorities. Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Steer Toward Your Customers. Are our prices fair?
Does Big Data mean market research is dead?
The B2B Research Blog
SEPTEMBER 11, 2014
Will surveys, focus groups and interviews become relics of a bygone age? When Big Data finally becomes a reality, does that mean market research will become surplus to requirements? Some would say so. They argue that we already have the answers to most questions at our fingertips. They’re sitting in our servers and on the web. All we need to do is mine the data to reveal the insight. That being the case, why bother asking customers themselves, especially as what people say they do, doesn’t always match what they actually do? They’ve got a point. So it’s not a dichotomy.
Social Business Intelligence: Wisdom from the Outside-In
Buzz Marketing for Technology
MAY 23, 2012
In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels. In both cases, the information rendered is faulty.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
Below are a few ways B2B marketers can leverage available social media advertising opportunities: Target Professional Groups. Facebook and LinkedIn have very active groups, which people use to build community, ask questions, and interact with others in their community. If you don’t think your audience is on social media, you’re wrong. Target Job Titles in Campaigns. Final Thoughts.
The five things most marketers get wrong about personas
OCTOBER 1, 2015
Personas can be helpful in activating the right brain to really focus on communicating with real people, but only when personas actually resemble a small number of customer types. Instead, we must be constantly focused on feedback that our personas–and the content we create to reach them. I’m tired of personas. It’s not that they aren’t valuable. Always.
Capturing the Voice of Your Customer for B2B Video
OCTOBER 7, 2013
Why not conduct online surveys or focus groups? Focus groups don’t give true readings because some members of the group are influenced by the opinions of other members; or they’re reticent to bring up certain topics in front of their boss or a business rival. The Voice of My Customer has spoken. They are saying, “Enough already. We get it! We agree that stories are impactful sales tools, and delivering stories via brief videos is even more powerful. What we need are the stories! We know they exist. ” This is an easy problem to solve.
Why Empathetic Marketing Can Give Your Customers An Amazing Experience
SEPTEMBER 1, 2016
The reason why we need to exercise empathy is: If you ask customers what steps they went through in the buying process or you do focus groups, you find that customers actually don’t fully understand how they make decisions. Kevin: There’s so much data and such a focus on analytics and data-driven marketing, that in some way, I feel that marketers have almost overcorrected.
APRIL 21, 2016
Many companies are heavily focused on acquisition and being able to show to their investors, the media and who-knows-who-else that they are continuing to grow quarter over quarter, year over year. And what you’re listening for shouldn’t be solely focused on complaints or praise. Keeping your customers makes good business sense. And how do you satisfy your customers? But they are.
Habits of Customer-Centric Marketers: Q&A with Donna Danis
FEBRUARY 15, 2016
The Good Stuff: My favorite ways of conducting interviews with buyers are using a mix of focus groups, one-on-one interviews and quantitative surveys because the mix gives you a deep and broad base from which to understand personas and operationalize around them. In a recent study we read, the role of marketing is changing to become the chief advocate for customers.
You’ve Discovered SEO Keywords, But What’s Next?
APRIL 4, 2016
Group Your Keywords. While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads. People using these keywords are actively looking for a solution, especially on a search engine, and as such, solution- or product-focused keywords are often the most valuable.
4 Ways You Can Scale with Your Marketing Programs
Modern B2B Marketing
MARCH 17, 2016
Author: Phillip Chen For marketers at growing companies who are ready to make the leap from a small marketing group to a larger-scale function, making their programs larger and more effective is almost always on their minds. Aside from focus groups, other ways you can uncover insights for your company include surveys, internal interviews, customer interviews, and of course reports. 2.
How To Avoid the Biggest Pitfall of Progressive Profiling
Digital B2B Marketing
MAY 20, 2014
Photo Credit: Phil Manker via Flickr cc. (It took a focus group setting to get this much information!). According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” Then, as they come back over time, continue to gather a little bit more. And then it all falls apart. Source , Page 6).
The Future of Buyer Personas is Social - Part 1
JULY 6, 2011
I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Wayne Greenwood, and Dave Cronin. This holds true for surveying methods associated with traditional market research, customer surveys, and focus group methods.
Your Audience Called. They Say You’re Fired.
SEPTEMBER 20, 2016
In fact, there’s more content available than any of us could possibly consume , even if we narrowed our focus down to the niche-iest niche. In-person events could mean that they’ll miss an internal focus group with the CEO. “You will get all you want in life if you help enough other people get what they want.” ” – Zig Ziglar. It’s a business requirement.
How the Internet of Things is Creating a Proliferation of Consumer Touchpoints
It's All About Revenue
AUGUST 25, 2014
Editor’s Note: Today’s post comes courtesy of Jessica Groopman ( @jessgroopman ), a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors.
Why do you need social media listening to understand customers?
DECEMBER 18, 2015
They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the Long Island Medium. Clients speak with me all the time about all the things that they do to understand customers. But no matter what you do, you still need to use social media listening. Because it answers questions that you don’t ask. Here’s an example I heard recently. Like this post?
12 Benefits of Blogging for B2B Marketers
B2B Marketing Traction
MARCH 27, 2012
Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions. 9. Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Create credibility for your business. Engagement increases customer intimacy. 6.
Let the market view in
NOVEMBER 20, 2014
Definitely use social tools, but also consider controlled experiments, well designed surveys, focus groups or depth interviews. There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. Learn from those you have gone before you.
Is Your B2B Marketing Valuing C2B?
APRIL 28, 2015
Focus and Test Groups. If you have an engaged social media following or active email audience, using your followers as a test or focus group is a great way to implement the C2B mentality into your B2B marketing efforts. retail example would be when a college student sells their used textbooks to a book reseller, who then resells them. Customer Reviews. Online Buzz.
What is all this talk about added value?
Your Sales Management Guru
FEBRUARY 4, 2015
We suggest group meetings with a variety of employees, customer focus groups and brainstorming sessions during this phase. What is All This Talk about Added Value? mind is like an umbrella, it must be opened to work…. Many organizations express their value on their website or marketing brochures, but fail in this important step of proof. There are three steps to adding val u e.
Happier Living with Traces or more SoMe skepticism?
Earnest about B2B
JULY 2, 2015
Even more fun is that cheeky bubble may slowly float out of focus while you’re trying to catch it. In fact, to test this hypothesis, the Traces group conducted a study with a set of focus groups. The team sent the same song to two separate groups. One group received the song through WhatsApp, the other through the Traces app. Now that’s a brilliant thought.
Marketing Automation, Meet Customer Communication
B2B Marketing Unplugged
APRIL 16, 2015
Thank you to all who wrote and tweeted your deep concern for my emotional well-being following last week’s post. I can assure you I’m quite well and the post was less rant and more dramatic set-up for this week’s missive. Judging by some of your comments, over-communication with customers has struck a cringingly familiar chord. Good marketing automation is a subtle thing. For real. Sic transit.