| |  Focus Group | 273 articles |
| Page 1 of 3 | Previous | Next | BUZZ MARKETING FOR TECHNOLOGY NOVEMBER 28, 2012  4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you. | BIZNOLOGY JUNE 7, 2012  Social listening drives traditional market research Whether it is a focus group or a survey, market research gets answers to your questions. Once social media tells them what the right issues are, they formulate the right questions for focus groups and surveys. Once you know what people think, surveys and focus groups can uncover the causes of those opinions. Photo credit: dmhoro. It’s unprompted. | | | | | |
| THE POINT APRIL 5, 2011  Why Direct Mail & Focus Groups Don’t Mix Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago. Why Focus Groups Don’t Work for Direct Marketing. | BIZNOLOGY JANUARY 7, 2013  Is social media all the market research you need? In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. Internet Marketing Business Digital marketing Digital media Focus group market research marketing Marketing and Advertising social mediaPhoto credit: Wikipedia. I could not agree more. | B2B MARKETING TRACTION MAY 11, 2012  Why Focus Groups Are a Waste of Money for B2B Marketers I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups? According to Dr. Robert T. What do you think? | B2B MARKETING UNPLUGGED MAY 31, 2012  Campaign Falling Flat? Replace Attitude with Altitude That’s why we have focus groups. In addition to keeping bad Thai restaurants in business, focus groups catch things like forgetting to include basic information, making it difficult to find basic information and alienating your target market by hiding said information behind a contest wall. Ad Agencies Random Rants Uncategorized ad agency branding focus groups | | | | | | | |
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MARKETING EDGE | SUNDAY, OCTOBER 25, 2009 Is This Social Media or Word of Mouth?
Tags: focus group social media siblings WOM MORE >> -
HUBSPOT | MONDAY, AUGUST 8, 2011  5 Focus Group Questions to Feed Your Content Marketing
Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. So how can you make the most out of customer focus groups? When you begin your session, hold off on whatever formal testing or questioning you've got planned, and instead start the group off with some casual conversation. Ask Them about Industry Trends. MORE >> -
VERTICAL RESPONSE | FRIDAY, NOVEMBER 2, 2012  What Makes Customers Tick
Customer Service business management customer insights Customer service focus groupsThis article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. At VerticalResponse , we don’t get a lot of face-to-face time with our small business and non-profit customers. hate that. Since we’re an online marketing solution, we really only get ear-to-ear or chat-to-chat (online) with them, not in person. Right now we are building some really interesting tools that will definitely change the way our customers use and think of VerticalResponse. MORE >> -
THE EFFECTIVE MARKETER | THURSDAY, JANUARY 19, 2012 Listening to Your Customers In the Digital Age
Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. The old-fashioned focus group still has its believers even with fiascoes like Pepsi Edge and a decades-long new-product failure rate of about 90%.” – BusinessWeek. Put my campaign on tv for a year, then hold your group again, maybe it’ll show up. MORE >> -
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 23, 2011 The Limits of Crowdsourcing
And Q&A sites like Focus and Quora have recently tapped into the world’s collective wisdom to rank whose answers to certain questions contain the greatest nugget of truth. smaller group on internal experts might conceptualize a few ideas or products, then ask the crowd for feedback on what to lose or keep. Many of the crowdsourcing models used today actually touch a relatively small group of early adopters in specified fields. by Jesse Noyes | Tweet this. The wisdom of crowds or groupthink? This is roughly how the argument for and against crowdsourcing falls. Facebook. MORE >>
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