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Add For Immediate Release to your podcast queue


A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast,  For Immediate Release , AKA the FIR Podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.). So, it was an honor to be included.

What are the best social media platforms for your business?

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If you are reading this post, you might have discovered it through Twitter or Facebook. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. The best social media platform for your organization The default position for social media marketing seems to be Facebook. Facebook is like a gambling addiction. Let’s get started.

This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter

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Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. . 1. The post This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter appeared first on Content Marketing Institute. We wrap up the show with a #ThisOldMarketing example: Merck Manuals.

Four marketing mega trends nobody’s talking about

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More podcasts! The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. For the first time in history, the number of people posting on private networks like Messenger, WhatsApp and Snapchat exceed what is being posted on public social networks like Facebook, Twitter and LinkedIn. It’s time to give up and surrender to Facebook.

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Want to be a Better Social Media Marketer? Listen to These 10 Podcasts


The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. The solution?

The future of content marketing strategy

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In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. Why Jay has launched seven podcasts and his monetization strategy. Here we go … If you can’t access the podcast above, click on this link to listen to  Episode 53.

Social media giants tighten their grip on small content producers

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Start a podcast. Youtube’s your place to be. Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. The newest social media giant to limit one’s content marketing is the video platform — and second biggest search engine — YouTube.

Why “rich content” is central to your social media strategy

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Would I have been found by the New York Times reporter if I had only posted my ideas about social scoring on Facebook? podcast. There are other possible secondary sources — photographic content, Slideshare presentations, perhaps a Pinterest page — but I think the three tried and true sources accessible to most businesses are blogs, podcasts, and video. podcast. Twitter?

Submitting to Facebook and other content adjustments you need to make today

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In a recent episode of his excellent Mad Marketing podcast , Marcus scalded me. The genesis of the controversial post was a conference I attended of industry thought leaders from the BBC , Public Broadcasting System , Facebook and other well-known media companies. Submitting to Facebook . In a recent episode of his excellent Mad Marketing podcast, Marcus scalded me.

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5 Reasons most content marketing is FAR behind where it needs to be

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Podcasts? Facebook is difficult for news. On Twitter, it’s there and breaking, but on Facebook it’s like, that’s nice guys, we’ll decide when to put it up. No industry has been under more attack from emerging technologies than the press. Newspapers, magazines, and other traditional media channels are failing all around us. They deliver something new.

Build your brand (for free)


Bonus: I have new content for my YouTube Channel and Slideshare collection  every single time (and Slideshare is  LinkedIn and YouTube is  Google, right?). Do YouTube (for free). I am not a role model for this. While my YouTube Channel may very well have 923 videos, 3,454 subscribers, and 2,016,704 views, it’s an amalgam of travel memories, motorcycle rides, and webinars.

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What is Social Media Marketing?


Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. Like this post?

This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live


In this week’s episode of Publish or Perish , podcast host Jeff Leo Herrmann discusses the pros and cons of using YouTube vs. Facebook Live for your video marketing efforts. Listen to the podcast above for the full details—or find an overview of the top 4 elements to consider when deciding between YouTube and Facebook Live below. YouTube : Given that YouTube is an older video platform, it’s extremely cluttered so it can be difficult for a video to stand out. Facebook and YouTube each offer their own set of advantages and disadvantages.

One person can change the world. Thank you, Internet


While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Create a Facebook Page — 1.23 billion people are on Facebook!

Five new content forms rocking the marketing airwaves

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shared a few of these stories on Facebook and I was amazed at how many people had already seen them and shared them. Text messaging service Purple allows you to choose new stories you want to follow and get Facebook Messenger alerts as the story breaks. By Mark Schaefer. Here are five that caught my attention. Interactive dynamic video. link]. Mobile-first TV programming.

The state of the blogger outreach union ten years on


Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr,, Facebook Notes, or the  LinkedIn Publishing Platform. Groan.

This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

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In this week’s episode of #ThisOldMarketing , Robert and I discuss several new podcasting developments – Google Play has added podcast distribution and Pandora is the exclusive streaming provider for the popular Serial podcast – and how this form of audio content is likely to evolve. Download this week’s PNR This Old Marketing podcast. This week’s show.

Are there naked photos of you online?


Really, the only way to effectively counteract negative search results, including photos and videos, is to not only flood the Internet with acceptable photos and videos of your own, you’ll need to make sure you cover a wide spectrum of social networks like Facebook and Google+, photo-hosting and video-hosting sites like Flickr, Instagram, Imagur, and YouTube.

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You can only win search by winning social


Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does. Show up on their webinar, their podcast, their YouTube. Google is Fighting a Robot Army and a Zombie Horde. It’s About the Community, Stupid.

Remember to market to your own influencer network


So far, we have  earned at least 218 earned media mentions  across blogs, social media, YouTube, and even on Instagram, SnapChat , etc. Finally, I had the opportunity of being on the panel of Shel Holtz’s PR podcast, For Immediate Release, for a second time. I really love influencer marketing. Too much. An army runs on its stomach and a company runs on its revenue. chrisabraham.

Google+ on its Third Birthday


The mazes serve a purpose in the research of rodents, but the purpose transcends the maze; the purpose of G+ has nothing to do with creating a lovely virtual commons where cool post-Twitter and post-Facebook techies and hipsters can hang out, it’s a mad olly olly oxen free. With both, you’ll have YouTube and Google+ built in; however, possession is not enough. The Church of Google+.

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Five Reasons to Begin Podcasting Today


And now I have become an advocate of the podcast. As the producer of Inside PR, I have seen what a podcast can do to build your brand and relationships with your audience. Here are just a few reasons why I love podcasting, and why you should love it too. This part of your audience probably loves your YouTube channel. This part of your audience probably loves communicating with you directly through Twitter, Facebook, or other social media channels where they can share personal, one-to-one conversations. In walks the podcast. News & Notes

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Mindfulness is close to godliness


Ever watch an ultramarathon on YouTube ? never feel this way on my motorcycle because I am always overstimulated and engaged, but my car is warm, smooth, comfortable, easy, effortlessly fast, and there are infinite podcasts, audiobooks, and 80s New Wave. I don’t know if taking a break would have been enough. But it’s also plentiful. They put on their own oxygen mask first.

Social Media Explained. Really.

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You don’t need to know the latest twist in Facebook’s EdgeRank algorithm or even how to set up a Twitter account. You don''t need to know the latest twist in Facebook''s EdgeRank algorithm or even how to set up a Twitter account. So I have this problem. Let’s face it … this can be overwhelming. But this is not just another social media book. Here they are.

How to Build the Ultimate Online Newsroom


Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • A search-friendly URL structure with “news&# included, e.g. or (where “section&# is the content type: news releases, bios, images etc.). by TomPick and guest blogger Maria Verven.

Your team is the best content source for search


While you make not care about it now, produce your recordings as well as you can with the best equipment you can afford (to rent) if only to have a viable sample when and if you should decide to extend your corporate storytelling to Vine, Insta, Periscope, Facebook Live, or even video uploads to YouTube, Facebook, and Google+. Admit it. That’s smart. Jimmy Fallon?)

Fulfill your resolution to blog in 11 steps


Don’t worry, passion-player: if you don’t like writing, maybe Video Blogging on YouTube is for you. Maybe SoundCloud or an audio podcast on Stitcher. Nerdy, nasally, awful voices are the new black when it comes to podcasting. There are virtually zero velvety dulcet tones going on anywhere in Podcast-land. Start a YouTube Channel today! Good for you.

8 B2B Facebook Landing Pages

Social Media B2B

B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. Other Facebook Call to Action: No. Buddy Media. Buddy Media. Intel.

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

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Finally, we share our opinions about Facebook’s latest algorithm change, which focuses on total time reading (TTR). Download this week’s PNR This Old Marketing podcast. If you enjoy our PNR podcasts, we would love if you would  rate it, or post a review, on iTunes. . 1. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

Kiss your line-of-shame smack on its social media lips!


Well, I reconnected with Jason Konopinski at SXSW and started to listen to his podcast, Riffing on Writing. That, as we laugh and our shoulders relax and we let some of our daily stress disperse into the Interwebs, we also click Share To: Twitter, Facebook, Google+, Pinterest, Reddit, Digg, Vine, StumbleUpon , Tumblr and everywhere else. What do I mean? Let me know how it goes.

Five Mega-trends: How Social Media is Transforming Government

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A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. The government also uses podcasts to address foreign policy issues. Israel Defense Forces has a YouTube channel chronicling its activities. Secretary of State.

This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year

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Ad blocking and podcasting dominated the key trends of 2015, and we explain why publishers must reduce “content friction” to keep their audiences happy. Next, we explore how podcasting is taking a lead role in innovating advertising, and the opportunities this is likely to create. Download this week’s PNR This Old Marketing podcast. This week’s show.

This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts

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We also dissect the art of thought leadership, which requires both thought and leadership, and grill McDonald’s for its YouTube channel fail. Rants and raves include a video on why businesses may be walking away from the Twitter negotiation table, and the launch of Facebook’s new Marketplace; then we wrap up with an example of the week from Pressed Juicery. Click To Tweet.

This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

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Finally, we try to make sense of Ev Williams’ proclamation that the future of media lies in platforms like Twitter, Facebook, and Medium. Rants and raves include a comparison of the audience-building potential of YouTube vs. Facebook and The Business Romantic’s refreshing look at business and life. Download this week’s PNR This Old Marketing podcast. We think so.

How to Promote an Event with Social Media

Paul Gillin

Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. The average Facebook member has 130 Facebook friends. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Create SlideShare and YouTube channels for your event.

8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Tweet.

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This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You

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We disagree with a columnist who believes podcast sponsorship blurs the line between journalism and advertising and give a hearty two thumbs way up to the growing trend of large companies funding documentary films. Rants and raves include the social media mob mentality surrounding the death of Cecil the lion and why YouTube’s top stars aren’t making as much money as you think.

How to use influencer marketing to promote your book


Here’s a sneak peek of today’s presentation on YouTube : Here’s the deck you can look at over on Slideshare : Here’s the content from the presentation. David Gelles took podcast interviews as readily as NPR interviews. Social media goes beyond blogs, Facebook, and Twitter – don’t ignore message boards and specialty sites. Paul M. Hugs not horns”.

What is the future of blogging?

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In fact, in order to grow the Six Pixels of Separation audience, a lot of the strategy has less to do with posting here – as a hub – and much more with turning this place into a receptacle for the myriad of places that content is now distributed through ( radio shows , business books , other digital spaces , magazines, YouTube and beyond). can't do podcasts.”. What is it?

A course correction for influence marketing measurement

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” She gave the example of a woman she follows religiously who does demos on YouTube about applying make-up. Of course the same thing is happening on Periscope, YouTube and blogs. With the advent of Facebook Instant Articles and live video, a new set of stars will probably emerge on Facebook content channels, too. He is a pioneering podcaster and a prolific blogger.