Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 140

Youtube Analytics Video Marketing Optimization 140

KoMarketing Associates

SEPTEMBER 11, 2017

New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s Generational Divide” report in the third quarter of 2017. Nearly 81 percent are optimizing them for mobile viewing.

Youtube 139

Youtube Marketing Report Video Marketing Planning 139

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The issue, however, is that there are currently one million other mobile applications vying for user attention.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Valasys

JUNE 30, 2020

billion after several firms pulled away from Facebook ads. Unilever, one of the world’s largest advertisers, has also joined other brands in boycotting the ads on Facebook. In a statement, Unilever disclosed that it will cease to spend money on all Facebook properties this year. About Facebook. Coca-Cola Co.

Facebook 81

Facebook Paid Search Agency Ads Brand Identity 81

Martech

AUGUST 9, 2021

As the CTV landscape continues to mature, some of the same obstacles to brand-safe and brand-suitable ad placement traditionally associated with web advertising have wormed their way in, according to John Ross, DoubleVerify’s Director of Product Strategy. Facebook bans researchers looking into the misinformation problem .

Facebook 114

Facebook Ad Exchange Advertising Agencies Mobile Advertising 114

Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? What Are Mobile Ad Platforms?

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Vidyard

JUNE 15, 2017

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

Convert

NOVEMBER 25, 2020

Why do you need to optimize your Facebook Ads? billion users monthly through well-optimized Facebook Ads. Compared to other social networks, the reach of Facebook Ads is unparalleled. You can drive qualified traffic to your website or social media pages through Facebook Ads. Image via Facebook. Image via Facebook.

Facebook 119

Facebook Optimization Ads Conversion 119

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 billion The internet has 4.2 billion users There are 3.03

Statistics 98

Statistics Social Media Media Mobile Advertising 98

SocialPilot

JANUARY 15, 2024

Video marketing is the fastest-growing type of marketing in digital advertising. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. More than one billion hours of videos are viewed on YouTube daily. Globally, more than 75% of videos are consumed via mobile devices.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming). Why YouTube?

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming). Why YouTube?

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 2, 2024

The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. Social advertising offers unparalleled reach and targeting capabilities in an increasingly fragmented and privacy-focused digital landscape. What Is Paid Social Advertising?

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Tomorrow People

NOVEMBER 21, 2022

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) YouTube Shorts and Instagram Reels). Live video is going BIG Facebook has really led the way in the live video conversation, and the engagement stats show that this gambit is paying off.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) YouTube Shorts and Instagram Reels). Content used to be placed firmly in the box of ‘owned’ media, with advertising classified as ‘paid’ and PR/influencer marketing as ‘earned’.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

OCTOBER 21, 2021

There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. AI is also being used in advertising. It’s estimated that over half of all search queries are powered by voice search.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

APRIL 21, 2020

Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Make them mobile-friendly. When Betabrand, a women’s apparel brand, developed performance videos for Facebook, it made a few key moves to make sure its ads displayed well on mobile devices.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networks 296

Social Networks Stats Network Marketing Linkedin 296

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Brands can use platforms like TikTok , YouTube, and Instagram to become influencers by promoting their brand story in images, text, video posts, and even live streams. Conclusion.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

Stevens & Tate

SEPTEMBER 20, 2023

Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. What is Digital Advertising? Therefore, digital advertising plays a critical role in the awareness stage.

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Martech

APRIL 3, 2024

Facebook 3 billion MAU in January. population has used Reddit (Facebook 68%, YouTube 83%). Reddit’s 2023 average revenue per user (ARPU) was about $0.80 (Facebook $9.62) Reddit marketing tactics The keyword for marketing on Reddit is engagement — the more you do, the more response you will get. billion MAU (est.)

Mobile Advertising 88

Mobile Advertising Social Media Aggregators Communities 88

Top Rank Marketing

AUGUST 4, 2023

Harvard Business Review Facebook surpasses 3 billion monthly active users Including its Instagram, Messenger, WhatsApp, and Threads properties, Meta-owned platforms now account for some 3.88 B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 98

B2B Marketing Budget Programs ROI B2B 98

ClearVoice

JUNE 17, 2021

Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. If you guessed Facebook, you’re in for a surprise. It’s actually YouTube, with 81% of the world using the site to some extent.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Contently

JANUARY 12, 2017

For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry.

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Webbiquity

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

Advertising Agencies 100

Advertising Agencies Facebook Features Advertisements 100

Webbiquity

MAY 16, 2023

Yes Yes No No Conversion tracking by source Yes Yes Yes Yes Support email email email email IP exclusion at individual level unknown sort of (it's complicated) Yes Engagement metrics (bounce rate, avg time, avg pageviews) Yes unknown Yes avg time and bounce rate Geography Yes Yes Yes Yes Mobile v Desktop Yes Yes Yes Yes Pageviews by area (e.g.,

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

Convince & Convert

APRIL 17, 2014

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. How CTV apps differ from mobile-first social media apps. Read next: 2022 Predictions: CTV and cross-channel advertising.

Social Media 106

Social Media Social Marketing Tactics Paid Search Agency 106

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. Why are these platforms important?

Mobile Advertising 106

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 106

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.

Trends 89

Trends Advertisements Advertising Mobile Advertising 89

ClearVoice

JANUARY 20, 2022

Get image, cover photo, and video dimensions for Facebook, Instagram, Snapchat, TikTok, and more. Facebook probably has more different visual possibilities than any other social platform. Facebook is unique because it features so many different types of media for which you may need to design.

Social Media 105

Social Media Video Marketing Media Youtube 105

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. So how can advertisers create branded videos that users actually want to watch? It can't just be a typical advertisement -- it needs to compete for attention with viral, non-branded content.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78