Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Martech

JANUARY 11, 2024

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities.

Marketing Proposals 90

Marketing Proposals B2B Buyer Intent Acquisitions 90

ANNUITAS

OCTOBER 9, 2023

Our Go-to-Market Transformation Summit roadshow continued this past month in Boston, with a strong group of attendees joining us for an afternoon of debating how to build a repeatable, scalable go-to-market and making the shift from ‘random acts’ to perpetual Growth Engines.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Content Marketing Institute

FEBRUARY 2, 2021

CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021.

Marketing Proposals 65

Marketing Proposals Content Marketing Content Paid Search Agency 65

Webbiquity

OCTOBER 20, 2020

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. Here’s an eight-step guide for creating a marketing communication plan that will align your internal agency marketing team and help you attract more clients.

Planning 239

Planning Ideal Customer Profiles SWOT Paid Search Agency 239

Content4Demand

NOVEMBER 5, 2020

This is valuable insight for marketing and sales teams who are looking for creative ways to replace in-person meetings and events. They help sellers create memorable digital experiences and digital events, and they’re a practical investment during times of realignment. Introducing Legends in Football Cities.

Top of Funnel 72

Top of Funnel Demand Generation Agencies Digital Marketing Funnels Content 72

Webbiquity

DECEMBER 8, 2020

As events have moved online this year, planners have wrestled with how to make virtual gatherings feel as close to real life as possible, while also taking advantage of the benefits that going digital brings to their conferences, meetings, and expos. Most live event production platforms have this capability built in. The Product.

Work Management 244

Work Management Godaddy Multi-Channel Marketing Management 244

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. They don’t appreciate the power of earned media.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Biznology

MARCH 17, 2017

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is. Your event can be a presentation, a convention, or a trade show.

RFP 130

RFP Tips Business Trade Show 130

Customer Experience Matrix

DECEMBER 13, 2020

but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news. Marketers increasingly worry that AI will ultimately replace them , even if it makes more productive before that happens. events have changed forever.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Webbiquity

MARCH 9, 2020

Digital marketing as a discipline has matured and encompasses a standard set of components, though best practices within those components continue to evolve. Looking at the future of digital marketing , it continues to consume a larger share of overall marketing budgets for publicity, advertising, and promotion.

SEO 283

SEO Marketing Budget Planning Marketing Proposals 283

SpotMe Blog

MAY 17, 2021

In a hurry with your RFP for virtual events? Jump directly to the RFP template for virtual events here: Download RFP Template now. Are you running an RFP for virtual events? What requirements should you look for in a virtual event RFP? Who should be involved in the virtual event RFP process? And why run one?

RFP 52

RFP Work Management Marketing Management Vendors 52

InsightSquared

MARCH 20, 2019

Lucidchart is thrilled to be returning as a platinum sponsor of the revenue ops event of the year, Ramp by Insightsquared ! Last year, VP of Sales Peter Chun led an interactive discussion with ops pros on the business, sales, and marketing sides of the house. Interested in joining the revenue ops event of the year?

Marketing Proposals 235

Marketing Proposals Sales Cycle Contact Marketing Contacts 235

Martech

FEBRUARY 7, 2024

The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. Event-based impression and click metrics will be abandoned in favor of aggregated reporting. Click here for survey The key issues. Why we care.

Privacy 117

Privacy Google Advertising Agencies Paid Search Agency 117

Optinmonster

FEBRUARY 27, 2024

Each follow-up should offer something new: a piece of relevant content, a special offer, or an invitation to an exclusive event. Whether it’s scheduling another call or asking for feedback on a proposal, make sure they know exactly what the next step is. I wanted to follow up on the proposal I sent over for [Product/Service].

Template 79

Template Top of Funnel Examples Marketing Proposals 79

Webbiquity

MARCH 3, 2020

And yet—each professional services business, in IT, digital marketing , accounting, or any other function, is unique. Getting digital products to market is a tough business. Are you building what you think the market wants or what your buyers actually want? This post is sponsored by Better Proposals. Year founded: 2010.

Enterprise Management 258

Enterprise Management Work Management Marketing Management Marketing Proposals 258

Martech

MAY 13, 2024

There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. Rocketlane does a great job of this with their Preflight user community in Slack and with in-person events. They are critical to scalable return on investment.

Communities 102

Communities Paid Search Agency Peer-to-peer Work Management 102

Vision Edge Marketing

FEBRUARY 8, 2022

We’ve poured tremendous effort and energy into responding to prospective customers’ requests and framing up a proposal. Examples of scoring behaviors early in the buying journey might include viewed content, event participation, request for a price/quote, joining a meeting, and content downloads. We’ve all been there. Is it real?

Forecasting 192

Forecasting Lead Ranking Lead Scoring Marketing Proposals 192

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Martech

MAY 17, 2023

In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition?

Paid Search Agency 113

Paid Search Agency Work Management Marketing Management Advertising Agencies 113

Act-On

OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

B2B Marketing Analytics

AUGUST 24, 2019

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Sparrow is a data and reporting platform for marketers. The Product.

Paid Search Agency 254

Paid Search Agency Enterprise Management Work Management Marketing Management 254

illumin

APRIL 29, 2024

In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser. In addition, the CMA (which is the UK’s antitrust regulator), is closely monitoring Google’s proposed transition.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Mobile Advertising 59

Vision Edge Marketing

MARCH 23, 2021

Market value. The measures you choose to provide insights will show how well a function, such as Marketing, Sales, Customer Success is contributing and bring value to the outcomes that function is expected to achieve. Four Productivity Categories for the Marketing Factory. Marketing “projects” vary in complexity and time.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Heinz Marketing

MAY 31, 2018

By Matt Heinz, President of Heinz Marketing. Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

Work Management 80

Work Management Zoominfo Marketing Management Event Marketing 80

Vidyard

JUNE 15, 2020

Shikha Bindra DocuSign Senior Manager of Market Development. Secure More Event Meetings 1.5 Increase Win Rates by Explaining Proposals 2.7 Secure More Event Meetings. Conferences and events can be disorienting for prospects, who often receive a torrent of emails from all vendors, all at once. Train the Team 3.

Process 170

Process Video Marketing Customer Satisfaction Work Management 170

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180

Webbiquity

JUNE 11, 2019

Is there pent-up market demand? Today, she’s come a long way from that kitchen-table business delivering balloons and signs for events. Her company, InnovativEvents , now plans and manages events ranging from small board meetings to high-impact nonprofit fundraisers to corporate events for Fortune 500 clients.

Work Management 179

Work Management Marketing Management Word of Mouth Paid Search Agency 179

Navigate the Channel

NOVEMBER 6, 2023

Digital marketing has come a long way over the last few years. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. Links to your website’s event pages don’t expire when the event is over. Redirect the page.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Onalytica B2B

APRIL 26, 2018

The event was a resounding success without an empty seat in sight; attendees left the room with an abundance of excitement, feeling inspired and full of knowledge and ideas. This is a really great tip when working with influencers around events. 1) Keep the barriers to entry low.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Webbiquity

NOVEMBER 30, 2021

We met back in September at a BETA Showcase during a Twin Cities Startup Week , another great event put on by the folks at BETA Minnesota. How was that event for you? ? The Scopa Tagging Platform solves for limitations in content marketing strategies, particularly for ecommerce product marketers. Mark: Absolutely.

Analytics 266

Analytics Advertising Agencies Tagging Paid Search Agency 266

Scoop.it

DECEMBER 2, 2021

Content marketing is one of the hottest marketing channels for years now, and for a good reason. The problem is – many content marketers can do a decent job of getting traffic to their pieces. As content marketers, we expect each keyword to be a big hit and attract lots of views and add new revenue.

Top of Funnel 105

Top of Funnel Marketing Proposals Purchase Intent Digital Marketing Funnels 105

Salesforce Marketing Cloud

OCTOBER 10, 2023

There are a lot of different ways to make that first prospecting connection — emails, cold calls , videos, events, social media, customer referrals. Proposal You’ve led a successful demonstration and the prospect wants to move forward. Three critical questions to answer in your proposal are: Why does the customer need to change?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110