Trending Sources

5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. For all their appeal and renewed popularity, however, field events will always be a tough sell to the prospective attendee. No-one cares. Be specific.

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Your Best Events Ever


The post Your Best Events Ever appeared first on Salesfusion. Events

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The Marketing Event from Hell


The post The Marketing Event from Hell appeared first on Salesfusion. Events

What Working at an Apple Store Taught Me About Good Event Marketing


I’m going to start with a controversial statement:  I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates. Promote the event on all channels. Promote the event during the event. Prepare/train internal team.

B2B Marketing Trends for 2016

will come last, not first anymore, at last. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 15 Demonstrate Business Results Find Marketing ROI I predict a massive correction in B2B advertising and event budgets that will. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

How to Optimize Events with Social Media [Infographic]


Nothing promotes event marketing as well as social media. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. If there isn’t an event page, create one.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW CRITICAL IS EVENT MANAGEMENT TECHNOLOGY TO MARKETERS? ANYTHING ELSE YOU WOULD LIKE TO ADD?

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The 60 Best Marketing Speakers To Rock Your Event

B2B Marketing Insider

Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group. When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer.

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Events Are Top Tactic for Marketers – Keep It That Way


Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. Why is it that over 3,000 marketers will flock to Vegas to attend this event? For in-person events, clearly this is the case.

B2B Marketing Trends for 2016

will come last, not first anymore, at last. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 15 Demonstrate Business Results Find Marketing ROI I predict a massive correction in B2B advertising and event budgets that will. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

” What are trigger events and why do they matter? In my all of my experience working with complex sales, I’ve not seen a customer buy without some trigger event driving their motivation. In my book , I define a trigger event happening associated with a consequence so significant that it causes new behaviors, new ideas, and new opportunities. Think about it. .

Not Just Another Marketing Event

It's All About Revenue

There is no shortage of marketing events these days. Rest assured the Modern Marketing Mashup, hosted by Oracle Marketing Cloud is not just another one-size-fits-all marketing event. Many are very worthwhile while others are, well are a little less than to be desired shall I say? It's also not an excuse for an after-work happy hour. Mashed Up. Philadelphia. Montreal. Austin.

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Make Events More Measurable with Event Marketing Technology

CMO Essentials

Event marketing is no walk in the park. Otherwise, all your effort will be wasted, since, as you know, without a demonstrated return, budget for events is all-too-easy to slash. . Event management technology exists that can make all this easier. The value offered by  event management technology for marketing, however, addresses this reluctance head on.

Digital Developments in Event Marketing


Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship.  Events designed for both virtual and live audiences. Virtual events. Digital is making events faster, cheaper, better.  Getty Images via @daylife.

How to Rock the World of Events and Marketing Automation

It's All About Revenue

Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. The good news is we can flip this equation by using event and marketing automation together. What if we made events work for you.

B2B Marketing Trends for 2016

will come last, not first anymore, at last. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 15 Demonstrate Business Results Find Marketing ROI I predict a massive correction in B2B advertising and event budgets that will. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. know which half."

Event Marketing – The One Secret To Killer Events

B2B Marketing Insider

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. It’s a bit of an oxymoron to suggest that events should be always-on, continuous mechanisms that live on well beyond their physical space and the duration of the show.

What’s the killer app in B2B marketing? Face-to-face events


I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. Events are very efficient at conversations. Put the event in its larger context.

Event Wallet: Making an impact at Event Tech Live

Earnest about B2B

If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot. But, while Oscar proved the star of the show on the day, he was just one of the ways we took it upon ourselves to make an impact on the day at Event Tech Live. Event Wallet was borne out of seeing so much printed event collateral wasted. So how did we do it?

You must live tweet live events


I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. When I know I need to capture an event via social media, I use two smart phones and several huge, portable, backup batteries. love to live tweet events for Vocus and Miriam’s Kitchen — for free.

Testing Event Technologies at EventLab

Earnest about B2B

Recently we hosted London Business School at EventLab – a showcase of event technologies. To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. We hosted EventLab because it’s become clear that as time out of the office is becoming more precious, events need to step up the game in order to add real value. Events

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How To Optimize Your Event Strategy For Account-Based Marketing


If your company is practicing account-based marketing, you probably know that events are one of the best ways to engage your target accounts. Events are also still the biggest spend in B2B marketing budgets. Companies invest in events because in-person interaction is the most effective way to create and accelerate sales pipeline. Shift Event Focus from Leads to Pipeline.

The Best Ways to Promote Your Small Business Event

Vertical Response

From ribbon-cuttings to charity auctions, every small business wants to draw a customer-friendly crowd to its event. One undisputed benefit of hosting a live event: reaching your target audience in real-time. “It takes time and effort to plan the event, so make sure you have the resources to devote to its planning and execution,” she says. Partner with a non-profit.

How to Socialize an Event


In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. From the moment you start promoting an event, the hashtag should be in place. Social Media event marketing

Let’s Party! 16 Business Event Planning Tips

Vertical Response

Hosting a business event like a happy hour or networking event is a great way to get in front of people and learn more about them at the same time. But first ask yourself, “what are the goals of this event?” Who is this event for, and what’s the benefit for you and your attendees? Once you have your goal(s) in mind, like every event, you have to plan ahead. Use these tips and ideas to make business event planning a breeze: Planning Your Event. Set your budget – How much can you afford to spend for the event?

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How to Promote an Event Using Online Marketing [Infographic]


Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials. There's no denying that organizing the logistics of an event is a ton of work.

3 Ways to Justify Your Event Spend

Modern B2B Marketing

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. Event Marketing In Conclusion.

5 Event Ideas that Attract Customers

Vertical Response

Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. But how do you come up with an event idea that people want to attend and then get the word out? Here are five ideas for customer-attracting events that any business can use: 1. Always include a call to action to register or sign up to attend the event.

B2B Marketing Events


The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Events Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].

Ready for Events That Work?

B2B Marketing Unplugged

Breakfast events are a terrific way to engage prospects and clients both. After the menu is selected, the speaker booked and the invitations designed, your event will succeed only with the help of some diligent follow-up, polite nudging, friendly stalking and, when those don’t work, a little guilt. I’ve got just three words for you: Breakfast. Lunch. Dinner. More on that later.

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Why You Are Losing Leads by Not Integrating Events with Marketing Automation

It's All About Revenue

According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. So, how can events and marketing automation work together to bring in more leads, increase their sales pipeline, and ultimately generate more revenue? What is Event Automation? Marketing Automation

5 Sales Events to Attend This November


October was a busy kick off to Q4 here at Brainshark. We’ve mentioned it before - fall is a notoriously big trade show season for vendors and buyers in the tech industry, who’ve just begun budgeting for their new year’s investments

Maximizing Event Effectiveness 3 Ways


Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both  MarTech  and  Oracle’s Modern Marketing Experience and then the Marketo Summit. Keep these things tips in mind as you head into event season and use them to get ready for fall event season too. Why do we exhibit at these industry events? Results.

Four Tips to Survive the Event Planning Process


The post Four Tips to Survive the Event Planning Process appeared first on Salesfusion. Events

4 Best Practices for Nonprofit Event Planning

Vertical Response

If you’re like many nonprofits, you probably host an annual fundraising event to help raise money and keep your organization up and running. But planning, organizing, and managing events can be tough, and all that effort can go to waste if not handled correctly. When you’re planning your upcoming event, keep these four tips in mind to ensure everything runs smoothly: 1. Who are you inviting to the event? Is this going to be a general fundraiser that includes the community, or are you targeting a certain group or business type for your event?

How to Execute Event Marketing like a Data-Driven Machine

It's All About Revenue

But what about events? While you and your sales team know events are a great way to interact with current and future customers, you still have no way to use the data collected at these events to drive campaigns. Nor do you have a way to attribute revenue to this resource-intensive marketing investment, or to show ROI from events. What’s the ROI for the event?

Who Should I Interview at White House Correspondents’ Events?

Paul Gillin

Several Top Chefs from Bravo TV Show ‘ Top Chef ” events journalism Dan Stevens Glamour Hurt Locker Jeremy Renner Mary Jo White Washington White House Correspondents White House Correspondents Association Thomson Reuters, which is my host, is offering to try to set up interviews with its other guests, who are listed here. I’ll have my video camera ready. Kathleen Turner.

Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Modern B2B Marketing

Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. However, most companies let their event programs live on an island, far away from the realm of their company initiatives. Event attendees will be treated to a variety of entertainment, from themed cocktails to an interactive GIF Photobooth. Event Marketing b2b B2C

2016 Marketing Events That Will Shine as Bright as Gold

Modern B2B Marketing

encourage you to think about your marketing programs—and specifically in this case, your marketing events program—in the same way that one would pan for gold. In recent times, our industry has seen more and more events pop up right and left—it seems like every company and organization is putting on a show now. Are these events generating pipeline better than other events?

Eight Rules for Lead Generation Events

B2B Marketing Unplugged

It was all written down at a pretty bad prospect lunch I attended a few months ago, and the cold darkness was an under-heated lava cake, which signaled the end of a dismal meal at a dismal event. These guys managed to violate all of the rules I subsequently made up for events like these. Rule 1: Use an experienced event manager. Event managers know about this stuff.

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