The event started with Don Tapscott, author of the book Marcowikinomics, who pointed at the four drivers of change in recent revolutions going on in the world; being Web 2.0, EventsLast week's Lift Conference 2011 in Geneva started with a few great keynote speakers giving their view on different topics. The difference with past editions of Lift was that general subjects and more indepth cases were mixed. the economic revolution, the social revolution and the next revolution. MORE >>

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. But it is tough to know what to do on each social channel, and you need to make sure that you have your entire social marketing strategy really well hammered out well before you start promoting the event. If you need some help, check out our brand new Sample Social Media for Events Template. MORE >>

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message. Being active on social networks before, during, and after your event is a no longer an option but is now expected by the attendees. MORE >>

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. Events provide a unique opportunity for lead generation , branding, customer and prospect engagement, and educating attendees. There are not many other tactics in a marketer’s toolbox that can deliver the same impact as an event. Choose the right event technology. Will you put on a virtual event? MORE >>

by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? In event ROI measurement, there are many intricacies to take into consideration, such as: Is the agenda right? Is this the best time of day to hold the event? By looking at all of the aspects of your event you can arrive at a more detailed measurement, and get better at events as time goes on. Maybe an event didn’t meet your overall threshold for success. B2B Marketing Event Marketing MORE >>