1688 Articles match "Event"

The Latest from the B2B Marketing Community

Thursday, September 2, 2010
When you go to conferences or networking events, collect social media profiles along with business cards. If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. Take your list and divide it out onto your calendar. Post it to Twitter, Facebook, Stumbleupon, etc.
 
Thursday, September 2, 2010
As well, I’m speaking at the Custom Media Conference in Amsterdam, and attending a huge mega-guru event in Las Vegas the same month. Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. Instead, they could have edited out a few words to make it a little calmer, in my opinion. Digg this!
 
Wednesday, September 1, 2010
think what is very important is to know where you’re going to go and really focus on those events. Sean Geehan is CEO and founder of the Geehan Group, the recognized leader in connecting B2B executives to their most important customers in order to maximize customer retention, sales, profits and long-term market alignment. Do less, track more.
 

The Best from the B2B Marketing Community

It turns out that stream processing is one type of “complex event processing,” a field which has attracted some very smart but contentious experts. To see what I mean, check out Event Processing Thinking (Opher Etzion) and Cyberstrategics Complex Event Processing Blog (Tim Bass). This is clearly not a group to mess with.
We just finished up Eloqua Experience 2009, which was a spectacular event all around. One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. As an obvious step, wireless access was available to all.
Virtual events have received a lot of attention recently as an effective way to communicate with your audiences without the costs associated with an in-person event. One argument against virtual events is that you would lose the intimacy that face-to-face interactions provide. Social Tagging Events and Promotions
Tags: Events
People are concerned about the decline of attendance at physical events or the outright cancellation of these events. Event organizers from publishers to corporate planners are struggling with how to maintain relevancy at a time when the bottom line is ruling decisions about corporate events.  .  . InXpo Office Space.
While I think virtual events are great for those of us who can't be on the road all the time, yet still want to keep learning and growing, I also miss the face time. That said, last year pales in comparison to this year's event, in my opinion. All their events are great.) also attended last year. Twitter.
This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Tags: Demand Generation marketing automation b2b marketing events lead management Hubspot Show & Tell.
laquo; Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?
The interesting thing about marketing events for the marketing field is that you see many interesting new ideas experimented with. Rather than share the usual “promotional” content that we all see at these events, BKV took a different approach. The audience at most events are in the early stages of awareness and education.
As you may recall from my posts on Unica and SAS , event-based marketing (also called behavior identification) seems to be gaining traction at long last. But those are all part of a larger product line, while eventricity offers event-based software alone. One of the big challenges with event detection is defining the events themselves.