chiefmartech

JANUARY 31, 2022

These are vertical aggregation platforms. Vertical aggregation platforms can often be recognized serving as the “home base” app for a particular department or team. What’s fascinating is the realization that most organizations now have both horizontal and vertical aggregation platforms within their stack.

Aggregators 90

Aggregators Marketing Automation Services Verticals Work Management 90

Martech

SEPTEMBER 28, 2021

Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. However, ABM comes in different forms according to the roles that marketers have and the channels they use. “If If you are in event marketing, you can do account-specific events,” she explained. “If

Account Based Marketing 98

Account Based Marketing ABM Campaigns Paid Search Agency 98

KoMarketing Associates

FEBRUARY 13, 2018

Recommended Aspect Ratio: Vertical (4:5). Her areas of expertise are ecommerce, event marketing, mobile apps, and lead generation, by way of Facebook, Instagram, Twitter, Pinterest, and LinkedIn Ads. Facebook Video Ad Specs. Sound: Enabled with captions included. Video Specifications: Recommended format: mp4,mov or.gif.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. In the context of a blog, themes identify with the categories of a blog.

Planning 309

Planning Conversion Top of Funnel Custom Publishing 309

Hubspot

FEBRUARY 1, 2021

Other business-related organizations, such as chambers of commerce, will be happy to list your event for free, especially if you offer discounts to their members. Additional organizations to consider are regional, national, and international associations focused on a specific facet of your vertical. Virtual Event Marketing Tips.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

ClickZ

MAY 2, 2020

In their benchmark study of over two billion app installs across 15 industry verticals, Airship discovered the power of push notifications. Finance and cleaning are two verticals that have been received well neither in comedy nor in news environments. Event marketing (28%) . Where businesses can find their audience.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

ClickZ

DECEMBER 14, 2020

The entire event, Marketing Innovation Forum: Ecommerce Transformation, is available on demand from ClickZ. In our recent Marketing Innovation Forum , ClickZ focused on ecommerce transformation, an extremely topical subject given the rapid shift to online shopping in 2020. Their expectations are extremely high.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Vidyard

OCTOBER 3, 2018

If you need some inspiration, check out some examples below: Marketing Video libraries make your the lives of your business’ marketers easier than ever by letting them manage and organize all of their video content in one place. Score leads: Set scoring rules based on viewers’ interest in a particular feature or product.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 3, 2018

If you need some inspiration, check out some examples below: Using Libraries for Video Marketing Video libraries make the lives of your business’ marketers easier than ever by letting them manage and organize all of their video content in one place. Save time: Create a hub of videos to answer customers’ most frequently asked questions.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Biznology

FEBRUARY 21, 2014

There are several types of traditional promotions that will stimulate interest in product/service trial, e.g. sampling, event marketing, sponsorships, etc. These continue to be effective tools, but this new process of “experiential marketing” can better leverage the power of emotional branding and the use of digital marketing.

Trends 80

Trends Ad Building Paid Search Agency Customer Satisfaction 80

SWZD

SEPTEMBER 30, 2019

Depending on the vertical, if the target accounts are few and well-known they may do Account Based Marketing or, in the example of the K-12 educational market, they may do more traditional digital marketing activities in collaboration with channel partners.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

Content Standard

OCTOBER 17, 2018

After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails. Image attribution: Ross Sneddon. the next step is to schedule interviews for your SME and content creator to discuss the topics.

SME 79

SME Marketing Strategy Marketing & Strategy Work Management 79

Martech

JULY 28, 2021

Panasonic went on to host 33 virtual events in 2020, and with some uncertainty about the return of live events in the short term, they are embracing a hybrid approach. “We We took our [existing events] team and actually shifted to being a virtual production team,” said Rowley. Read more about how virtual events are here to stay.

Marketing & Strategy 109

Marketing & Strategy B2B B2B Thought Leadership Trade Show 109

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year. Why did you select those events?

B2B Thought Leadership 48

B2B Thought Leadership Budget Programs Thought Leadership Guidelines 48

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Martech Advisor

JANUARY 8, 2020

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Content4Demand

FEBRUARY 7, 2020

We’ve brought in marketers from a wide variety of verticals, including financial services, healthcare and technology, to tell their stories.” Lunch topics include sales-ready leads, intent data, lead attribution, event marketing and digital content creation.

Case Study 54

Case Study Case Studies Studies Work Management 54

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

For example, some organizations may target companies that are using a solution that complements their own, while others may target key verticals or accounts that meet other specific criteria. For example, winning a big logo in a new territory or vertical to help your company enter those new markets.

Account Based Marketing 48

Account Based Marketing Sales Management Top of Funnel ABM 48

Terminus

MARCH 26, 2020

Move Event Marketing Dollars to Targeted Digital Advertising. One quick win is to move some dollars from your event marketing budget to digital channels. Breaking bread is a big component of any interaction with a customer, so try a new and creative way to do the same with virtual meetings. Don’t spray and pray.

Marketing Budget 26

Marketing Budget Marketing Automation Services Tips Demand Generation 26

BDB

AUGUST 4, 2023

Now, not only are booths smaller in size, with a greater emphasis on the use of vertical space but packing as much visual interest and value into every square inch has become top priority. Gone are the days of the ‘mega stand’ which takes up an entire corner of the exhibition hall.

Sample 26

Sample Trade Show Trends Verticals 26

Adobe Experience Cloud Blog

JANUARY 21, 2016

And most of us have probably incorporated personalization into almost, if not all, of your campaigns—whether it is adding personal touches to emails, providing vertical specific content on your website, etc… But in 2016—we are going to have to step up our game. This also includes developing a greater alignment between marketing and sales.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

SWZD

AUGUST 5, 2019

He moved from the agency side to working directly at EMC in B2B Tech marketing. At EMC, Peter said he got real world experience in all aspects of “the wagon wheel of marketing”: PR, advertising, branding, demand generation, event marketing, sponsorship marketing, digital marketing, customer reference marketing and analyst relations.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Heinz Marketing

APRIL 4, 2022

So putting the event somewhere along a horizontal, sort of chronological line of sort of different components of a campaign. Let’s talk about that executive experience and its impact vertically.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Terminus

SEPTEMBER 24, 2017

Event Marketing. Prior to trade shows or other events, B2B teams often struggle to cut through the noise and reach the right attendees from the right accounts. Typically, this leads to flooding contacts’ inboxes with emails about the event with poor results. Via Medium by @BradCoffey.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

SpotMe Blog

MARCH 23, 2023

Out of the 14 event management technology vendors, Forrester named only 4 of them a Leader, one of which we’re proud to say is SpotMe. And B2B event marketers need in-depth data to be able to provide them with all of that.” Today, participants expect more. We feel this is one of the reasons why Forrester named us as a Leader.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Online Marketing Institute

JUNE 1, 2009

Looking for a B2B marketing agency with enough breadth to handle a wide scope of projects, but the smarts to grasp the nuances of your vertical market? Partnership Resources Whether you need help on a specific project or complete outsourced marketing assistance, TriComB2B is equipped to meet your needs.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 40

Hubspot

MAY 18, 2016

Integrations can also allow you to break into adjacent markets. These are new verticals with new types of customers that use your product in a slightly different way, or a complimentary way (when combined with another service). E-Sports (We added Steam + Twitch integrations).

Traffic 52

Traffic Case Study Case Studies Paid Search Agency 52

Hubspot

DECEMBER 19, 2016

This opens Snapchat to a variety of new video content: Previously, users had to record Snaps in vertical format , and the display wouldn’t auto-adjust if videos were recorded horizontally. And the lens is designed to capture the human perspective, offering a 115 degree field of view.

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Belkins

JULY 15, 2019

At the same time, they won’t share what’s troubling them with the manager because they want to see whether the product they’re interested in is made by the professionals who are well aware of the struggles in their vertical. How to generate B2B leads at events.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Single Grain

JANUARY 18, 2024

Take, for example, a video on event marketing. Here’s what NOT to do when trying to engage your audience: ❌ Avoid straying too far from your main subject, especially in a niche like event marketing. Optimize for Vertical Viewing: Design your Shorts for a mobile-first audience.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Webbiquity

JULY 27, 2021

will focus efforts more granularly on specialty publication sites and vertical content aggregation sites like B2B Marketing Zone and Event Pro Update. Some online ad dollars may also be shifted to areas like PR and influencer marketing. Few organizations will cut online ad spend to zero, but many (most?)

CMO 208

CMO Gartner Budget Programs Spending 208

Webbiquity

JANUARY 26, 2021

Earned media (industry press, analysts, associations, partners, vertical sites, influencers). Email marketing (outbound, lead nurturing, customer communications). Event marketing (live, virtual, and hybrid). Owned content (website and blog). Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

DECEMBER 1, 2020

That group is different for every vertical market. So, doing research to find the most relevant and engaging influencers in your market is a critical part of the process. So figuring out how to benefit both parties is vital. Third, it’s about connecting with key influencers in your specific industry segment.

Enterprise Management 276

Enterprise Management B2B Marketing Work Management Marketing Management 276

Martech

SEPTEMBER 30, 2021

While all of the vendors offering marketing attribution and predictive analytics solutions are able to ingest data from a variety of online and offline sources, each will have their own integrations — these will likely differ in terms of frequency of updates, reliability and depth and breadth of data ingested.

Marketing Attribution 126

Marketing Attribution Marketing Automation Services Marketing Management Budget Programs 126

Envy

MARCH 31, 2020

As for new campaigns, “we found the verticals that are there and are listening. Not every industry has been impacted the same way and some will need your solution,” commented Itai Galmor, VP Marketing & Sales at BrandShield. Good with B2B Marketing: Awareness & creativity. We all know the drill and we have our toolkits.

Enterprise Management 108

Enterprise Management B2B Marketing Work Management Planning 108

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

From there, you’ll get an idea of what audiences you’re already targeting with specific programs so you can make sure your webinar programs will not only be applicable to specific buyer personas , verticals, or stages of the buyer’s journey but also not be duplicative. Prepare and Go Live.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. But make sure you have the right ratio of sales to marketing to technically-savvy individuals who can take a deeper dive into the product. A strong team is a well-rounded one. Know your pitch.

Planning 48

Planning Trade Show B2B Thought Leadership Thought Leadership 48