Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. Plus, it’s a big win for staying ahead of the competition and making customers happy. The primary use case requirements for each function and audience segment should be discussed and documented.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

SEPTEMBER 9, 2020

Businesses looking to expand will have little to no luck focusing their efforts on the broad universe of potential customers. Instead, the key to growth comes from unlocking the characteristics that make up a specific subset of customers and prospects that are most likely to make purchases and remain loyal. What does the customer want?

Segmentation 269

Segmentation Allocation Business Demand Generation Agencies 269

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Create a Strategy Document. But have you ever considered taking it a step further? .

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Zoominfo

JULY 12, 2021

And while this process works, it increases overheads and requires more resources, computing ability, employee bandwidth, and most importantly, time. How to use Zoominfo Webhooks API to Enrich Customer Data. ZoomInfo Webhooks provide a resource and time efficient solution to keep your data fresh. Introducing ZoomInfo Webhooks.

Zoominfo 130

Zoominfo Ideal Customer Profiles Enterprise Management API 130

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. How do I configure GA to track XYZ? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

Customer Satisfaction 113

Customer Satisfaction Enterprise Management Work Management Multi-Channel 113

Avitage

APRIL 3, 2016

See 7 reasons you’re not getting the most out of your customer facing content) What is Content Source Content source is a repository of all text elements that are used in, or to create content. (See Think of all the content types you manage: documents, web site pages, images, graphics, video, etc.

Resources 120

Resources Content Verticals Landing Pages 120

Hubspot

SEPTEMBER 24, 2020

Additionally, creating a sense of belonging can lead to greater retention rates and even result in higher customer satisfaction. Below, we'll review the top tools that can automate this process for you and resources that can help you use more inclusive language. Google's Guide for Developers in Writing Inclusive Documentation.

Resources 101

Resources Hubspot Marketing Automation Services Customer Satisfaction 101

Salesforce Marketing Cloud

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole. What is a Customer Profile? The Benefits of Creating Customer Profiles.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Heinz Marketing

NOVEMBER 30, 2021

To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . Your ideal customer profile definition should not only be clear and commonly agreed upon across your teams, but should also be objective and anchored in customer data. .

Ideal Customer Profiles 115

Ideal Customer Profiles Profiling Ad Building Cross-Selling 115

Marketing 261

FEBRUARY 20, 2021

For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. Just easy-to-use Google documents designed to be shared and repurposed to match your unique marketing processes. The five free marketing templates listed below will significantly improve how you work.

Template 62

Template Resources Planning Top of Funnel 62

KoMarketing Associates

OCTOBER 13, 2021

As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers. Additionally, most respondents (29%) also said that at least 50% of their customers now expect personalized content marketing from them.

Demand 234

Demand Content Marketing & Strategy Statistics 234

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. If they had more time, they’d spend it responding to customers and planning strategic initiatives. Once you fill it out, you’re left with a resource that will keep internal stakeholders aligned and on task.

Social Media 79

Social Media Template Work Management Marketing Management 79

Sana Commerce

FEBRUARY 6, 2024

In the digital age, our love letters take the form of emails, and businesses are no strangers to expressing their affection for customers through this medium. In a B2B context, this allows your business to remind customers about frequently purchased products, boosting customer engagement and retention.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

Vision Edge Marketing

MAY 17, 2018

Own the customer experience. At a minimum, a Marketing organization focused on growth needs three primary capabilities: A data-driven , customer-centric culture along with the processes for transforming data into insights. We live in the “Age of the Customer,” where “empowered customers are shaping business strategy.”

Barriers 184

Barriers Marketing Automation Services Paid Search Agency Case Studies 184

Navigate the Channel

JANUARY 25, 2024

It encompasses a wide range of marketing activities, from personalized product recommendations on eCommerce websites to targeted email campaigns and customized content recommendations on social media platforms. Superior recommendations measurably build superior loyalty and growth; they amplify customer lifetime value.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? What Do Human Resources Professionals Need From Their HRIS Software? HR pros and departments have leaned on human resources software (also known as HRIS [human resources information system]) to streamline their work and empower their colleagues for decades. .

Work Management 52

Work Management Marketing Management Resources Allocation 52

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Are you preparing to use content so your marketing team can generate leads and attract new customers?

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Bluetext

JANUARY 27, 2023

Here are several resources the Bluetext team has found helpful in gaining knowledge & certifications: Google Analytics Help Center : Being the authoritative voice in GA4 documentation, the Google Analytics Help Center is an unsurprisingly great place to start.

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Launch Marketing

MAY 8, 2019

Like anything else, your calendar needs to be enforced and maintained, but adhering to it will mean a consistent flow of valuable information to prospects and customers. Helps you allocate resources within the team to achieve desired results. Guides which type of content to develop. Remember, your content should never be about YOU.

Allocation 48

Allocation Marketing Strategy Marketing & Strategy B2B Marketing 48

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

ATAK Interactive

JULY 29, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These improvements work toward higher levels of customer service satisfaction. In the end, ERP is key to better business operations along with increased customer satisfaction. How ERP Enhances Customer Service.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

Engagio

APRIL 13, 2020

And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams. You can also use the resources we have in the Dive School on intent data. If you’re a Bombora customer, all data that’s available to you will sync to Engagio. Current Customers.

Intent Data 127

Intent Data Intent Multi-Touch Attribution Bombora 127

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources but the marketing campaign as a whole. What is a Customer Profile? How do they compare to buyer personas?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Marketing Insider Group

APRIL 5, 2021

It’s a 175-page document, so it’s heavy with details. The real find in this document is the explanation of key models they use to determine if content is low or high quality. Executing content marketing means all content is customer-centric. Customers are the star, not your brand. Image: Google. Image: Google.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Use a custom button to interact with your network. Custom buttons are a premium feature that allows users to offer a custom call to action to their profile or company page.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Start With the Customer If you want to build a good promotional strategy to sell a complex product, start with the customer. This kind of user-oriented content enhances the customer experience.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Content marketing is most successful when backed by a written plan that is backed by the appropriate resources to execute it.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Televerde

AUGUST 3, 2021

Outsourcing customer support is a topic of debate across just about every industry. Today, outsourcing customer support can be a total upgrade that includes expanded services, increased expertise, better technology, improved performance metrics reporting and more — when it’s done well. How to Outsource Customer Support the Right Way.

Work Management 52

Work Management Customer Satisfaction Training FAQ 52

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

PureB2B

MAY 30, 2022

Have you ever worked at a company that doesn’t have at least some sort of customer service system in place? You’re left scrambling to find client information, digging through emails in hopes of securing that one document they’re asking for. This is why so many B2B organizations put a major focus on customer experience (CX).

Rules 62

Rules Ad Building B2B Transparency 62

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Optinmonster

FEBRUARY 15, 2024

For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. With dozens of beautifully designed templates you can get started, then customize as much or as little as you want. But trying to build your own Resource Library is a pain! What’s Coming Next?

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95