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SWOT Analysis for Your Business and Content Marketing

ClearVoice

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. What is SWOT analysis? SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT (a.k.a.,

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The Plain English Guide to Writing a Business Case

Hubspot

Either way, a project that requires time and resources will also require justifying those expenses in the form of a business case. This document will justify taking on a certain project. To develop a business case, you'll need to write several key components, including a proposal, strategy, budget, SWOT analysis, and project plan.

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eCommerce Explained: The Basics of B2B

Navigate the Channel

Some people recommend doing a SWOT analysis (strengths, weaknesses, opportunities and threats), but because SWOTs are so often done poorly – so as to be almost ineffective—you might try looking at the Cs. Make sure you’ve gone deep with your investigation of the market, target audience, competition, and expected costs. Yes, like ABCs.

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Why You Need a Content Marketing Plan [+ Free Templates]

Litmus

69% of top-performing B2B content teams have a documented strategy. With these resources, you will be able to: Analyze your current content marketing efforts with a SWOT analysis. With a lean team, working with efficiency top of mind is key to helping you make the most of your time. Ready to be a top performer yourself?

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How to Build a Sales Territory Plan with a Buyer-Centric Approach

Zoominfo

There’s a lot to think about when developing an annual sales plan to support your organization’s strategy and objectives: New customer acquisition, customer retention, increasing share of wallet, resource budgeting … just to name a few. Look at past win/loss analysis data per region to develop a SWOT analysis on each major local competitor.

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eCommerce Explained: The Basics of B2B

Navigate the Channel

Some people recommend doing a SWOT analysis (strengths, weaknesses, opportunities and threats), but because SWOTs are so often done poorly – so as to be almost ineffective—you might try looking at the Cs. For more on what’s what with B2B, consider the following resources: Shopify: How to start a B2B eCommerce store.

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ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

Marketing Insider Group

And yes, there was such great content on the workshop on Competitive Intelligence I could spend the rest of this blog and several more elaborating further – see the resources below for my “real-time tweet deck collection” and my event coverage from this year’s Marketing Vision 2021 virtual event.