Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Content marketing is most successful when backed by a written plan that is backed by the appropriate resources to execute it.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Act-On

OCTOBER 11, 2023

Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach. And clearly documenting these roles can also help identify opportunities for sharing resources between teams. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 79

Social Media Template Work Management Marketing Management 79

Contently

MAY 2, 2023

Content marketers face numerous challenges when it comes to scaling production, highlighting unique POVs, and distributing content on the right channel, at the right time, for the right audience. By the time they train the writer, create the brief, and distribute the work, they probably could’ve done it on their own.

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Salesforce Marketing Cloud

JANUARY 23, 2024

You also need time, money, and resources to recruit replacement talent. Knowledge management means capturing, organizing, and distributing information that is critical to providing customer support. Which topics are simply not documented at all? Structured knowledge includes neatly categorized resources like databases or FAQs.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Document Signing. It’s now hard to imagine a world where the simple distribution, review, signing, and archiving of documents is adopted and then abandoned in favor of a return to paper.

Tools 179

Tools Work Management Marketing Management Paper 179

ClearVoice

FEBRUARY 2, 2024

If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

KoMarketing Associates

OCTOBER 4, 2016

The secret ingredient is an effective distribution channel. However, it is easy to focus so intensely on the creation of a quality content asset that the marketing team fails in recognizing how to distribute content in a manner most effective. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Valasys

APRIL 8, 2024

API management software often includes analytics and monitoring tools that offer real-time insights into how APIs are utilized, helping identify bottlenecks, optimize resource allocation, and support decision-making. These analytical features enable businesses to gain insights into customer behavior, preferences, and requirements.

API 40

API Software Allocation Analytics 40

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Visualizations that aid in planning and resource allocation.

Work Management 84

Work Management Digital Asset Management Enterprise Management Marketing Management 84

ClearVoice

FEBRUARY 5, 2024

Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Content distribution automation. Automation tools can streamline content distribution across various platforms and channels. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Document Signing The in-person signature is a critical part of billing and contracts for many businesses. Payroll software, however, is nowhere near as simple to adopt as document signing.

Tools 130

Tools Paper Distribution Sample 130

Webbiquity

NOVEMBER 12, 2018

Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? He’s my go-to resource on this topic, and if you’re smart, he’ll soon be yours, as well. Here are a few comments from content marketing pros.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Vidyard

SEPTEMBER 27, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Video Distribution Trends 2.2.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Will you want a program that will manage all the different distribution channels you’ll be publishing to? How to Write a Requirements Document. Requirements Document Template.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Webbiquity

MARCH 2, 2021

Pre-Event Content Types and Distribution Channels. And in two dimensions: the types of content that will be produced, and the channels or tactics that will be used to distribute and promote that content, to get the word out. At-Event Content Types and Distribution Channels. Post-Event Content Types and Distribution Channels.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Martech

DECEMBER 18, 2023

Optimize budget and resource allocation. It’s important to document key details on each project, such as goals and objectives, the source of data input, AI tools used, target metrics, risks and results, so that AI efforts can be quantified and reported on to provide an understanding of the efficiency they may result in.

Marketing AI 112

Marketing AI Digital Asset Management Enterprise Management Work Management 112

TrustRadius Marketing

JANUARY 17, 2023

Some IaaS providers also include security resources, such as security experts, which can aid in securing your infrastructure. These resources could be invaluable to small businesses that might struggle with securing the data generated by the business. Data is more accessible. Better disaster recovery. Program testing and development.

Small Business Marketing 97

Small Business Marketing Work Management Marketing Management Service 97

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

SmarkLabs

JUNE 13, 2022

While larger companies may conduct customer interviews to guide the creation of buyer personas, it won’t be as realistic for smaller businesses with less time, fewer resources, and fewer customers. Distribution. Create a plan for how to distribute and promote your content, such as through email, social media, and paid advertising.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Visualizations that aid in planning and resource allocation.

Planning 127

Planning Work Management Resource Management Digital Asset Management 127

ClearVoice

APRIL 27, 2022

The reality is that if you’re planning to have a formal distribution like Amazon or Kindle, you will need to have an ISBN, or the distribution platform will reserve one for you. If the distribution channel secures an ISBN for your ebook on your behalf, that essentially means that they own the ISBN instead of you.

Copyright 97

Copyright Business Amazon Distribution 97

Marketing Insider Group

AUGUST 25, 2020

Succinct: This document should contain up to a maximum of 10 team rules that the members can know well. Dynamic yet dependable: This is a living document. Accessible: Word documents or PDF files on your computer don’t make good team charter formats. The charter can turn into a real resource made for the team and by the team.

Ad Building 230

Ad Building Planning Paid Search Agency Rules 230

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? As content marketing continues to evolve, so will the resources that can help your organization save time and effort.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Martech

FEBRUARY 25, 2022

But before jumping into the purchase process, you should follow the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. What digital asset management capabilities does our organization need?

Digital Asset Management 106

Digital Asset Management Enterprise Management Work Management Marketing Management 106

Tiecas

SEPTEMBER 5, 2023

A marketing plan, on the other hand, is a comprehensive document outlining the objectives, tactics, and resources needed to achieve a company’s marketing goals. It needs to be documented and refined over time using measurement and analysis. See Manufacturing Content Marketing Distribution and Measurement.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

Rev

JULY 5, 2023

You’ll be able to focus resources on campaigns that are more likely to yield results instead of wasting money on activities that won’t drive growth. Distribution: Your GTM strategy should consider how your products will be distributed to customers. Competition and demand: You’ve got competition.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

ClickDimensions

MARCH 16, 2023

Researching, creating and distributing your user personas helps align your business with a tangible goal that can not only improve business performance but also give your customer what they want, improving overall satisfaction and revenue.

Work Management 95

Work Management Marketing Management Ad Building Customer Satisfaction 95

Zoominfo

JULY 13, 2020

Because they know exactly who they are targeting, they can distribute customized content to potential customers using their preferred channels. Sales lost are great resources to look at to better understand why they weren’t successful. Data-driven personas, on the other hand, should be dynamic, ever-changing documents.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Launch Marketing

MAY 12, 2021

Start with a video brief that articulates the target audience, call(s) to action, distribution channels, hosting source, estimated/desired length, voice and style considerations and any special resources required. Every video should be produced with clear and documented objectives in mind. script writing), production (e.g.,

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Sprout Social

MARCH 23, 2020

In addition to supporting employees with resources to support remote work , managers and team leaders should keep in mind these tips for cultivating a positive and productive remote environment for everyone. Establish team norms in terms of sharing and documenting information and updates. Trust comes first.

Broadcasting 139

Broadcasting Distribution Paid Search Agency Training 139

SmartBug Media

NOVEMBER 10, 2020

Microsoft Dynamics offers several CRM-focused apps: marketing, sales, customer service, field service, finance, operations, commerce, and human resources. With the HubSpot and GoToWebinar integration, you’ll maximize your time and resources while creating, promoting, and delivering webinars. Merge crucial data into your documents.

Hubspot 105

Hubspot CMS Development Enterprise Management Marketing Management 105

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Impact on search Currently, ChatGPT is a complementary and partial alternative to search – not a replacement – since it focuses on generative approaches to answers rather than content discovery (this document, this sentence).

Marketing AI 128

Marketing AI Enterprise Management Paid Search Agency Work Management 128

Martech

DECEMBER 17, 2021

Project management tools like Wrike have seen a big uptick since the pandemic began, especially since workforces shifted from being office-based to distributed. All of these changes have heightened the need for marketing work management software, which optimizes and documents the projects undertaken by digital marketers.

Marketing AI 101

Marketing AI Digital Asset Management Budget Programs Work Management 101

ATAK Interactive

JULY 29, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. Distribution Management Software. Order fulfillment is a complex process.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

Heinz Marketing

NOVEMBER 8, 2023

From lack of communication between sales and marketing, delays to schedule interviews with team members, and not prioritizing timely feedback on documents being developed to ensure our work aligned with and supported desired outcomes. During this meeting, I presented a sales document that would help streamline their lead prioritization.

Work Management 109

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 109

Lake One

OCTOBER 17, 2023

Podcast distribution: Distribution can start with the most well-known platforms (e.g., If you don’t have unlimited resources, consider being a guest on a B2B podcast in your industry. The power of podcasting in B2B marketing has been well documented since the first few companies cut their teeth on the new platform.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83