Remove government sites
article thumbnail

E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

In developing or improving an SEO strategy , companies need to consider the differences between E-A-T vs. YMYL. It’s a 175-page document, so it’s heavy with details. The real find in this document is the explanation of key models they use to determine if content is low or high quality. Civics, government, and law.

SEO 331
article thumbnail

8 Steps to Open a Baidu PPC Account

KoMarketing Associates

As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts.

PPC 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Steps to Open a Baidu PPC Account

KoMarketing Associates

As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts.

PPC 120
article thumbnail

How to craft an effective AI use policy for marketing

Sprout Social

Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. Whenever a company says they have an AI feature, you must ask them—How are you powering that?

article thumbnail

Software Review: BigID for Privacy Data Discovery

Customer Experience Matrix

But no one else can represent marketers’ perspectives as companies decide how to implement expanded privacy programs. If you want to see what happens when marketers are not involved, just check out the customer-hostile consent notices and privacy policies on most Web sites. But let’s not get ahead of ourselves.

Privacy 180
article thumbnail

The Beginner’s Guide to the CCPA: What This California Privacy Regulation Means for Your Business

Zoominfo

After all, it was only last year that the GDPR went into effect and impacted how companies use personal data all over the world. Data-driven companies are preparing for this new regulation, much like they prepared for the GDPR ahead of May of 2018. Ownership of personal information. When does the CCPA go into effect?

Privacy 154
article thumbnail

You’re doing SEO wrong: it’s all about authority

Biznology

But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Limiting keyword tracking undercuts success. The concept is the same.

SEO 217