Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. This global health crisis changed the message and strategy for basically every company.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Salesforce Marketing Cloud

JANUARY 23, 2024

They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Now think about what you’ll lose and have to deal with if those individuals leave your company. Knowledge management means capturing, organizing, and distributing information that is critical to providing customer support.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. Increase Conversions Great content marketing gives your audience the chance to connect with your brand and the information they need to make an educated purchase decision. Almost sounds too good to be true, right?

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Zoominfo

MAY 31, 2018

Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation. Important background information about the GDPR. Further, organizations must maintain documentation that lists: The personal information it collects and processes.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. Companies have seemingly appeared out of nowhere, offering myriad ways to leverage AI in creative endeavors. Defining your role is the starting point: Are you and your company an AI user, an AI provider or both?

Marketing AI 125

Marketing AI Ethics Planning Touchpoints 125

Spiralytics

NOVEMBER 14, 2022

An electronic signature, more often known as an e-signature is a fast and secure way to sign digital documents. In most cases, an e-signature is a digital file embedded into a document that indicates that you have agreed to its terms. It may also include other information, such as your address or social security number.

Act-On 114

Act-On SMS Validation Work Management 114

Martech

FEBRUARY 20, 2024

Within a week, I made a mistake that cost our company money. Slow down Just before I screwed up this year, I told everybody in my company to slow down so they could focus on what they were doing. These two comparatively small changes can make you less prone to errors: Document your deployment process.

Email Marketing 124

Email Marketing Planning Work Management Paid Search Agency 124

EveryoneSocial

NOVEMBER 6, 2018

As corporate organizations get more digital and employees have access to mass information, the concept of knowledge sharing becomes critical. It might seem obvious why knowledge sharing is important, but not all companies get it or even focus on it. Yet, knowledge goes beyond just information. Collaboration and feedback.

Companies 95

Companies Trade Show Distribution Organic Leads 95

Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. For example, at a company with a traditional, sales-led model, lifecycle marketers will usually fall under the Growth Marketing team. And the hallmark of a good marketing department is simply that it works.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Zoominfo

JULY 25, 2022

In the aftermath of this massive shift, many employers are taking a good look at how they can embrace remote work and build company cultures that help remote employees thrive. As remote work adoption becomes increasingly common, companies fall into one of three categories for their remote work policy.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. The first step in finding the right online video platform for you is to figure out what your needs are as a company.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Lead Liaison

JANUARY 31, 2023

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. Lead liaison’s universal lead capture app enables users to customize responsive forms and include documentation while scanning in the lead.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Webbiquity

MARCH 2, 2021

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Companies do event marketing because it works. Here’s how. Setting the Stage.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Valasys

APRIL 8, 2024

By using this information, companies can make informed decisions to improve their APIs or create features that meet customer needs. API management tools play a role in this by offering developer functionalities like thorough documentation, SDKs (Software Development Kits), and sandbox environments.

API 40

API Software Allocation Analytics 40

ClickZ

APRIL 19, 2021

30-second summary: Humanscale is an award-winning provider of ergonomic office furniture that, pre-pandemic, was primarily focused on selling to companies in the B2B space. Humanscale used its existing digital asset management (DAM) platform to update, manage, and distribute information about the new WFH offering within two weeks.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

Brandpoint

NOVEMBER 15, 2021

Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events. Use distribution and thought leadership methods to boost your corporate communications. What will you do if you need to go FULL virtual?

Trends 157

Trends Planning Work Management Contingency Planning 157

Zoominfo

JULY 13, 2020

Data-driven personas are useful to a wide range of people within a company, and particularly to marketers and salespeople. Think about it — a totally mapped out persona that provides accurate and detailed information about what users actually want. Data should inform every step of your persona-development process.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Contently

APRIL 6, 2023

A buyer persona is a detailed profile of a company’s ideal customer. Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. The trick here is to only include information that’s actually important to know.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. Video White Papers Show Off Companies. What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

ClearVoice

FEBRUARY 2, 2024

If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

ClearVoice

FEBRUARY 5, 2024

Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Content distribution automation. Automation tools can streamline content distribution across various platforms and channels. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. To pave the road to corporate success, every company needs a solid, actionable marketing plan. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Rev

JULY 5, 2023

It’s here in the GTM strategy that most companies create the process for identifying, segmenting, and targeting potential customers and the tactics and strategies marketing, sales and customer service will use to reach them. Louder for the companies in the back who think they don’t.) Here’s why you need it. You shouldn’t ignore it.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

SmartBug Media

JANUARY 17, 2020

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined. Data Permissions.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Content Standard

DECEMBER 6, 2023

The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. Of course that begs the question of how to best uncover that reality.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Work Management 109

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 109

Vidyard

SEPTEMBER 27, 2022

Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Average Number of User-Generated vs. Produced Videos Per Company by Company Size 1.6

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. The point of a white paper is to educate your audience about a particular topic, which relates to your company’s offering. Most often, B2B companies use this format to: Introduce a new product or service.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

ClearVoice

APRIL 19, 2023

So, setting your organization up for success with the appropriate freelance documentation is sure to help every year. In fact, you should not be requesting (or paying for) any work until you have the appropriate employment documentation from your freelancers. Payment information like ACH or PayPal. A W-9 form.

Distribution 52

Distribution Cost Youtube Marketing Report 52

Walker Sands

OCTOBER 4, 2022

Without a comprehensive brand guidelines document, you risk inconsistency in the way you visually and verbally represent your business to audiences, hindering your ability to create awareness and build brand equity. But crafting a brand guidelines document is only part of the challenge. A strong brand is critical for any B2B company.

Guidelines 52

Guidelines Brand Identity Branding Template 52

Lake One

OCTOBER 17, 2023

A thoughtful, well-researched podcast is undoubtedly more work than many marketing alternatives, but there are reasons why companies are putting in the effort: Brand credibility: No matter how well-established a brand is, there’s still a lot to be said for boosting its profile in an ever-changing modern world. Apple, Spotify, etc.),

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

ClearVoice

APRIL 19, 2023

So, setting your organization up for success with the appropriate freelance documentation is sure to help every year. In fact, you should not be requesting (or paying for) any work until you have the appropriate employment documentation from your freelancers. Payment information like ACH or PayPal. A W-9 form.

Distribution 52

Distribution Cost Youtube Marketing Report 52

ATAK Interactive

JULY 29, 2019

Asset-intensive companies in the distribution, high-tech, and manufacturing industries, now turn to ERP to improve their internal business processes. These companies know that doing so will save costs through increased productivity and higher efficiency levels. Once you add an ERP system, your company can: Improve productivity.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

Sprout Social

MARCH 23, 2020

Remote employees are becoming the new norm for companies across the globe. Establish team norms in terms of sharing and documenting information and updates. Ensure that employees inside and outside of the office all have access to the same information, resources and communication around a given project or task.

Broadcasting 139

Broadcasting Distribution Paid Search Agency Training 139

Sprout Social

APRIL 6, 2023

You can use it to plan every stage of the content production and distribution process. According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar. What is a content calendar? We’ll walk you through each step, so you can get started.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Walker Sands

FEBRUARY 21, 2024

Or maybe you need to generate pipeline among HR decision-makers (How might we generate pipeline among HR tech directors and above at target companies ?). Take the time to research your company, industry and audience to inform your next move. Your North Star business objective is your starting point.

B2B Thought Leadership 59

B2B Thought Leadership Planning Thought Leadership Marketing & Strategy 59

Biznology

MARCH 6, 2020

Tech companies are scrambling to come up with demos and presentations for events that have moved from big exhibit halls to small screens. Someone has already thought through how to communicate this essential information visually, so it won’t be too difficult the make it more engaging by putting the parts in motion.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129