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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access. In addition, there are going to be times when you want more information about your users than Google Analytics can offer. Content analytics tools.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. Chorus, for example, provides transcription and audio analysis of recorded sales calls to give insights on how to reshape messaging, better serve customers and increase workforce productivity.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access. In addition, there are going to be times when you want more information about your users than Google Analytics can offer. Content analytics tools.

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Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

In my last post , I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and customers. Tags: interwoven text analysis unstructured data autonomy meaning based marketing content grazing.

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Sales Pipeline Radio, Episode 327: Q & A with Rusty Bishop @jrustybishop

Heinz Marketing

That’s something I’ve had, it’s kind of a personal seat at the table, because I’ve founded a company that initially created apps. The best companies not only have it, but they have practiced best practices around it. Along the way… Oh, you’ll give a question. Where is it best owned? Rusty: Yeah.

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Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)

Zoominfo

The forecast predicts how much the company will sell in the way of products or services and by whom (from individual reps to sales teams). Define whose data will inform your forecast — from individual sales reps to inbound and outbound managers. Multivariable analysis forecasting. What Is Sales Forecasting?

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Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)

Zoominfo

The forecast predicts how much the company will sell in the way of products or services and by whom (from individual reps to sales teams). Define whose data will inform your forecast — from individual sales reps to inbound and outbound managers. Also, with multivariable analysis forecasting, you must maintain a clean data system.