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How Business Leaders Can Better Leverage Data to Make Informed Decisions

Vision Edge Marketing

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. Three skills for leveraging actionable insights.

Business 158
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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Here’s how these companies can leverage UX design to gain a competitive advantage.

Design 268
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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. Some companies claiming to be AI-based were not. I also expect companies will apply this technology in reasonable ways. That’s exciting.

Planning 129
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The Ultimate Sales Coaching Guide

It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. When your salespeople win, your whole company wins. Why is sales coaching important? Download this guide to learn: The 8 steps to create a training program with sales coaching.

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Data-Driven Marketing: Leveraging Analytics to Make Informed Decisions

Benchmark Email

Consumer preferences and market trends shift unpredictably, forcing companies to face a crucial challenge: how to stay ahead of the competition and achieve sustainable growth. No longer… The post Data-Driven Marketing: Leveraging Analytics to Make Informed Decisions appeared first on Benchmark Email.

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Information Architecture for the Web and Beyond

DivvyHQ

Considering the uber-competitive nature of most industries today, companies can't overlook the importance of a solid information architecture. A well-designed IA is the key to creating a great user experience that will help you drive engagement and conversions online. More on this from DivvyHQ Co-Founder, Brody Dorland.

Design 84
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Put Your Data to Work: The Complete Playbook

What do startups and Fortune 500 companies have in common? From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. The perception is that buyers are “in control” and armed with more information than ever before.

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Unveiling the secrets of top influencers – This is how they beat their sales competition

In this eBook, you will find the information related to sales challenges that companies come across, how to deal with them, and use the upbeat strategies to accelerate the company’s sales. Positioning your business and boosting its sales in the cutthroat competition is quite challenging.

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5 Key Elements for Building a Successful Data-Driven Product

But companies need to remember that a product can only be as good as the data that powers it. When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements! New footprint, reputation, integrations, and information security sections. Map out exactly what you want from a vendor and secure your event success.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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10 Sales Leaders Share their Strategies for Writing Winning Proposals

Far too many sales teams treat proposals as little more than glorified information packets. PandaDoc asked 10 high-profile B2B sales leaders from companies like G2 Crowd and Sales Hacker how to get it right. To wield them properly, you must approach writing sales proposals as both an art and a science. You don't want to get it wrong.