Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. 40% of respondents anticipate that unused live events dollars simply won’t be spent (i.e., Online Event Plans.

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Blog posts account for 12.8% Conclusion.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Walker Sands

APRIL 1, 2020

On April 2, we hosted an online “CMO Connect” event with 60+ marketers to discuss the changes to messaging and channels that’s needed to adjust to these newfound challenges. The first is that now, more than ever, your audience is online. Strategy role: Includes customer insight and analysis, product design and feedback.

Advertising Channels 52

Advertising Channels Enterprise Management B2B Marketing Work Management 52

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list. Visit their blog and see for yourself! We get that. Go take a look!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how. The Outline.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” ” There are many different ways to earn money online. Blogs have been around for over 20 years. In this article, we’ll show you 12 ways to make money from your WordPress blog.

Paid Content 96

Paid Content Adsense Merchandising Conference 96

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

ClearVoice

APRIL 7, 2022

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. If you’ve ever wondered if a business blog is for you, the answer is yes. And with the right blog content, this seemingly small thing could result in big growth.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

DECEMBER 19, 2023

. #8: The 12 Best Competitive Intelligence and Benchmarking Tools Here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Onward and upward to a happy and prosperous 2024!

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Digilant

JULY 10, 2022

But too many marketers have focused their omnichannel strategies entirely on the online world. Consider opportunities like different messaging based on major events, limited-time sales, or even the weather, like McDonald’s U.K.-based The post Blog Example appeared first on Digilant. What about physical advertising ?

Examples 52

Examples Funnel Advertising Mobile Advertising Digital Marketing Funnels 52

Webbiquity

NOVEMBER 10, 2020

Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. And those buyers are almost twice as likely as “older generations” to discover a product by searching online. as opposed to products. B2B Buyers Are Getting Younger.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Webbiquity

MARCH 17, 2021

A few reputation management areas to focus on include: Online trolls: Online trolls often seek to damage a business’s reputation, spreading fake negative reviews and comments on social media. With the help of Prowly, you can create online newsrooms, and share access to projects, to improve collaboration.

PR 271

PR Trends Ethics Public Relations 271

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Marketing Insider Group

NOVEMBER 29, 2022

In today’s digital-first world, your website is a critical tool for driving online engagement. You can increase donations by making your online donation form more accessible across your website. Include a link to the page in your menu and throughout your blog posts. So, how do you know when your website is ready for a revamp?

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Webbiquity

OCTOBER 11, 2022

Your website is the foundation for digital product branding and the core of your online brand visibility. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Make updating your site part of your routine to keep clients engaged and informed.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Several elements determine the success of your webinars. Total reviews: 679. Total reviews: 23.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

DECEMBER 31, 2020

But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. Billboards.

Promotion 253

Promotion POS Business Paid Search Agency 253

Scoop.it

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. This blog will spotlight why those marketers adopt a webinar strategy. It’s a big part of why they have a strong online community of 500,000 marketers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Webbiquity

MAY 30, 2023

” It’s not surprising that increasing sales revenue was the top goal (at 67%) among B2C marketers, where marketing is responsible for driving in-store and online traffic, and sales professionals (other than for big-ticket items) generally play a smaller role. 6) Event marketing is bouncing back for B2B.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. ’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list. Is your website simply an online brochure? It doesn’t sell.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

SocialPilot

JANUARY 31, 2024

Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. These personalities have a great online presence, and their audience strongly trusts them. HubSpot wants to gain more reach in the online and offline sales and marketing industry.

Case Study 90

Case Study Case Studies Work Management Studies 90

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Martech

OCTOBER 17, 2023

B2B organizations collect lead data through all kinds of channels, from web forms to webinars, from live and virtual events to online intent signals. How much consideration is being given to whether leads are consenting to have that data collected — especially at events where European citizens are in attendance?

Privacy 123

Privacy Intent Signal Lead Scoring Lead Ranking 123

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below. Help Scout.

Design 101

Design Examples Best Practices Microsite 101

Hubspot

OCTOBER 21, 2020

No, that concept is also relevant to niche blog topics. Everyone has something that's meaningful and interesting to them in its own right, and in a lot of cases, those kinds of passions and pursuits can be channeled into a well-crafted, consistently maintained blog property. How to Choose Your Niche Blog Topic. Investment.

Ethics 101

Ethics Opinions Case Studies Tips 101

Salesforce Marketing Cloud

JANUARY 12, 2024

Optimize how customers can reach you online The continued acceleration of digitization puts one question front and center: How approachable are you online? There are simple things that you can do to enhance your online presence and make it easier for your customers to connect with you. Host a digital event (for free!)

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Content Marketing Institute

MAY 7, 2018

Why do most blogs look like boring, identical, everyday eggs? The online community of every industry is oversaturated, it seems. The online community of every industry is oversaturated it seems, says @KonradSanders. In a pretentious, gentle world of food blogs, @thugkitchen’s voice stands out. How to do it. How to do it.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Conversica

APRIL 9, 2021

It’s likely that virtual personal assistants will become more prevalent in the near future and may help eCommerce businesses to assist customers while shopping online. For example, many Marketers use AI Assistants to follow up with a virtual event or webinar attendees to see if any leads are interested in speaking to Sales.

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Valasys

DECEMBER 18, 2019

Let’s face it – we all draw our inspirations from several people and resources – whether online or offline. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59