KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Whether it’s a friend live streaming their workout routine or a celebrity answering fan questions, the personal nature of live video is innately appealing. 20 Important Quotes About Personalization in Marketing.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. Company or personal overview. If you are an individual, share your personal and professional experience and establish what sets you apart from others in your field.

Press 130

Press Personalization Brand Identity Branding 130

SmartBrief - Marketing

JUNE 12, 2023

While these articles tend to be non-promotional in character, they enable authors to display their expertise, thereby building their credibility and authority. By contributing guest articles, you demonstrate that you are on the cutting edge of your industry and cultivate trust with customers.

Tips 52

Tips PR Guidelines Loyalty 52

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. Before you get started, ask yourself the following questions: What is it about your words that will bring people to your content? These are the questions we intend to answer. Use SEO in natural ways in your blog articles. How well do you know your audience?

Traffic 96

Traffic Tips Psychographics FAQ 96

Biznology

APRIL 10, 2020

Highlights of this week’s missive include an array of articles and TED Talks on navigating through these unprecedented series of events, with timely and thoughtful counsel that is equally applicable to our professional and personal lives. I hope you are all remaining healthy, safe and sane. ” Really stunning. .

Lead Scoring 197

Lead Scoring Lead Ranking Thought Leadership Leads 197

Salesforce Marketing Cloud

JULY 10, 2023

We’ve found that 59% of customers prefer self-service tools for simple questions and service issues. Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. What is a knowledge base article? They can find what they need at any time (even at 3 a.m.),

Knowledge Base 52

Knowledge Base Work Management FAQ Ideal Customer Profiles 52

SmartBug Media

APRIL 5, 2023

In this blog article, we will cover what they are, why they are important , and some good questions to ask before creating your buyer personas. Although questions may change from industry to industry, the 55 interview questions below should help guide your conversations. Career Questions In what industry do you work?

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Martech

AUGUST 31, 2022

But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go. The copy in this reminder email is spot-on for brand voice and helpful information — warm, personable and persuasive rather than promotional. What to fix. Email 2: easyJet.

Personalization 121

Personalization Phishing Work Management Customer Satisfaction 121

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. Nowadays, it’s the answer to any question you could think of. “I That, my friends, is the essence of building your personal brand.

Personalization 89

Personalization Brand Identity Branding Tips 89

Launch Marketing

JUNE 8, 2022

Writing copy is hard enough, but when you start questioning whether you either do not have enough or too many words, it becomes a challenge that can keep you from finishing your content piece. You might be asking questions such as “How long should a blog post be?” How Long Should Articles, eBooks and White Papers Be?

Content Marketing 127

Content Marketing Paper Content SEO 127

SalesGrape

NOVEMBER 5, 2023

As technology continues to advance, chatbots have evolved from simple automated messaging systems into sophisticated tools capable of delivering personalized experiences. Today’s consumers expect personalized experiences across all touchpoints with brands, and chatbots provide an effective means to deliver on these expectations.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

ANNUITAS

FEBRUARY 25, 2020

In other words, generating personalized content for future buyers is no longer a differentiating factor, but a minimum expectation to meet. A Salesforce report highlights that 72% of B2B customers expect personalized experiences, but only 27% of them believed that companies overall meet their standards of the experience.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

Biznology

MARCH 5, 2021

The first piece on personal renewal and finding meaning provides much to reflect upon. Personal Renewal. ” The Most Pressing People Questions Facing Companies Today. There are at least five “people” questions that companies will need to address as they emerge from the pandemic and the period beyond.”

Personalization 104

Personalization Amazon Lead Ranking Curation 104

Scoop.it

OCTOBER 5, 2023

This article will help you understand ABM better, so you don’t have to suffer from costly mistakes and will see results faster. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Let’s start with the reasons for introducing ABM first.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Contently

APRIL 23, 2020

After the articles went live, readers would send in hundreds of comments. Since then, comments and questions have been the content metric I secretly value over likes and shares and views. By the time we got to the Q&A, there were nearly 100 questions in the chat. Our work and personal lives have changed in very real ways.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

B2B Digital Marketer

MARCH 17, 2022

Before, it would usually be assigned to an IT person or a web developer, or someone involved in computers. As B2B marketers, if you want to expand your reach and make an impact on your target audience, you must be asking the right questions. 04:40 – The 3 questions about SEO we should never be asking. Memorable Quotes.

Marketing AI 98

Marketing AI SEO Domain Enterprise Management 98

Heinz Marketing

JULY 9, 2022

into specific and pertinent questions for B2B marketers. On the outset, she establishes that “the key at this stage is not to find answers — we can’t know them for sure anyway — but to think about the right questions to ask.” From Reactive to Holistic: Exploring the Various Levels of Personalization.

Personalization 102

Personalization B2B Effectiveness Paid Search Agency 102

Biznology

JULY 19, 2021

Every day there are questions she can’t answer and situations that do not have a clear-cut answer. This article was originally published here. The post Organizational Confidence is Personal appeared first on Biznology. Darlene also manages a large team of junior employees. Her job is often frustrating and exhausting.

Personalization 104

Personalization CPA Cost per Acquisition Work Management 104

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing?

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Brandpoint

MARCH 30, 2020

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. What questions do they want answered?

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article. Users prefer articles between 1.900 and 2,000 words. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Biznology

DECEMBER 13, 2019

This week’s edition has multiple articles and Ted Talks on the power and benefit of continuous learning and development, regardless of the stage of your career. There are also a few perspectives on happiness and gratitude and their applicability to our modern (and often chaotic) professional and personal environments.

Curation 106

Curation Youtube Act-On Consulting 106

Marketing Insider Group

FEBRUARY 22, 2018

Every year, event marketers gear up for their events with one major question in mind: How do we stand out? In a recent article by MarTech Series, top industry influencers offered their insights on the trends and new technologies that are driving events in the new year.

Personalization 149

Personalization Event Marketing Trends Marketing 149

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.

Custom Publishing 348

Custom Publishing Tactics Search Marketing Lead Scoring 348

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. You also need to answer behavioral questions that assess your experience, skills, and fit for the job. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Heinz Marketing

APRIL 21, 2022

Here are the eight questions to consider when bringing on a fractional or outsourced CMO: 1) Do they understand the company’s ecosystem? Can they go beyond answering general questions by actually taking the time to understand the business, business needs, and then help frame the right challenges and then address them quickly?

CMO 103

CMO PR Domain Network Marketing 103

Litmus

JUNE 28, 2022

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts.

Ideal Customer Profiles 81

Ideal Customer Profiles Email Marketing Personalization Marketing Strategy 81

Marketing Insider Group

JANUARY 29, 2024

“ChatGPT, I need some creative blog post title ideas for articles focusing on leveraging social media for B2B marketing.” Tweak the titles to align with their interests and pain points, ensuring the title accurately reflects the content of the article. It’s personal, direct, and effective when done right.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

BenchmarkONE

APRIL 6, 2022

Blog posts: You could also use quotes from case studies to add credibility to information in your blog posts and articles. . Fundamental Case Study Questions to Ask in Your Interview. Asking your customers the right questions can make or break your case study. Asking this question reiterates the original problem.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. That’s what this article is all about. Benefits of personalization. The benefits of personalization are somewhat obvious.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Outreach

JANUARY 12, 2022

While experience is one indicator of a good candidate, certain personality traits play an immense role in finding the best person for the job. Well-defined interview questions that help zero in on these traits will help you find a driven, ambitious, and goal-oriented candidate who will work well with a team and exceed sales goals.

Personalization 52

Personalization Ad Building Best Practices Companies 52

Buffer

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Intent 86

Intent Personalization Ad Building Brand Identity 86

Salesforce Marketing Cloud

JULY 29, 2022

If you check your email right now, you’ll probably find an example of a personalization strategy. Consumers increasingly expect some level of personalization strategy when they browse. How do you use personal data but not abuse personal data? How to build an ethical personalization strategy. They’re now 50% off!

Ethics 98

Ethics Personalization Blast Campaigns Privacy 98

Marketing Insider Group

MAY 11, 2020

It is customer-focused, answering important customer questions and meeting their needs and challenges. It allows businesses to reach, engage, and convert customers they would have never seen by using the keywords customers use and creating the content they consume on your own website to answer those questions. Source: Statista).

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Biznology

DECEMBER 4, 2020

I’ve also collected a cluster of personal philosophies and core values that guide my day-to-day work. The Art of Possibility : Transforming Professional and Personal Life , by Rosamund Stone Zander and Benjamin Zander. As always, happy reading and listening! And please stay safe and look out for your families and your community.

Thought Leadership 118

Thought Leadership Work Management Ideal Customer Profiles Lead Scoring 118