Trade Press Services Newsletter

SEPTEMBER 7, 2023

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. Company or personal overview. If you are an individual, share your personal and professional experience and establish what sets you apart from others in your field.

Press 130

Press Personalization Brand Identity Branding 130

Martech

NOVEMBER 20, 2023

Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. Efficient personalization. Firmographic data. Driving actions.

Email Marketing 129

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 129

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Scoop.it

OCTOBER 5, 2023

This article will help you understand ABM better, so you don’t have to suffer from costly mistakes and will see results faster. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Let’s start with the reasons for introducing ABM first.

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. That, my friends, is the essence of building your personal brand. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1.

Personalization 89

Personalization Brand Identity Branding Tips 89

Stevens & Tate

AUGUST 24, 2023

And that is where email personalization comes in. In a recent McKinsey report, 71% of consumers expected businesses to offer personalized communication, and 76% said they would likely feel frustrated if this didn’t happen. What is Email Personalization? Why Personalize Your Emails? It drives engagement.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

ANNUITAS

FEBRUARY 25, 2020

In other words, generating personalized content for future buyers is no longer a differentiating factor, but a minimum expectation to meet. A Salesforce report highlights that 72% of B2B customers expect personalized experiences, but only 27% of them believed that companies overall meet their standards of the experience.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 59

Enterprise Management Marketing Automation Services eCommerce Marketing Management 59

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. By the time you finish this article, you will have a more solid understanding of what your blog architecture needs to be, why it’s paramount to focus on specific audience segments, and how developing long-form content can be an excellent addition to your marketing strategies.

Traffic 96

Traffic Tips Psychographics FAQ 96

Navigate the Channel

JANUARY 25, 2024

In the zip-paced world of marketing, one of the most transformative advancements of late has been the integration of artificial intelligence (AI) to enhance personalization strategies. At its core, AI-powered personalization aims to create a one-to-one marketing experience, making customers feel understood and valued.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

SalesGrape

NOVEMBER 5, 2023

As technology continues to advance, chatbots have evolved from simple automated messaging systems into sophisticated tools capable of delivering personalized experiences. Today’s consumers expect personalized experiences across all touchpoints with brands, and chatbots provide an effective means to deliver on these expectations.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Heinz Marketing

JULY 9, 2022

aspects that have relevant connections to B2B marketing like community building and omni-channel customer experience. Written by the Forbes Expert Panel , this article focuses on eight direct and actionable tips for a more effective sales strategy. From Reactive to Holistic: Exploring the Various Levels of Personalization.

Personalization 105

Personalization B2B Effectiveness Paid Search Agency 105

Martech

AUGUST 31, 2022

But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go. The copy in this reminder email is spot-on for brand voice and helpful information — warm, personable and persuasive rather than promotional. What to fix.

Personalization 110

Personalization Phishing Work Management Customer Satisfaction 110

Biznology

JULY 19, 2021

Organizational confidence is crucial and impacts individuals on a real and relevant basis. This article was originally published here. The post Organizational Confidence is Personal appeared first on Biznology. To boost your organization’s confidence, take a step back to reframe your focus and remaster your message.

Personalization 104

Personalization Cost per Acquisition CPA Work Management 104

Marketing Insider Group

JANUARY 29, 2024

” This prompt sets ChatGPT on a mission to fetch keywords that are not just relevant, but also ripe for fresh content. Analyze the relevance, search volume, and competition for these keywords. “ChatGPT, I need some creative blog post title ideas for articles focusing on leveraging social media for B2B marketing.”

Copywriting 224

Copywriting Optimization Marketing AI FAQ 224

ClearVoice

FEBRUARY 4, 2020

Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Andy Crestodina explains how to keep your blog relevant and successful: Why is an organization’s blog still a channel worth investing in? Lucky us… he agreed.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Parse.ly

OCTOBER 29, 2018

On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. News organizations evaluating the content they recommend to readers should, like with any product, have a clear understanding of the goals of content personalization. Recommendations by relevance.

Click Rate 76

Click Rate Privacy Promotion Traffic 76

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. That’s what this article is all about. Benefits of personalization. The benefits of personalization are somewhat obvious.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Marketing Insider Group

APRIL 8, 2024

Because understanding CustomGPT could mean unlocking a new level of precision and personalization in your AI-driven initiatives. CustomGPT evolves with your business, learning from new data to enhance accuracy and relevance, and can be integrated across different business functions for targeted support. So, why should you care?

Work Management 263

Work Management Lead Ranking Marketing Management Training 263

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article. Users prefer articles between 1.900 and 2,000 words. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Sword and the Script | B2B

SEPTEMBER 29, 2020

That’s my observation in reviewing a hat trick of articles by Ray Schultz this month. Below are three such articles that support this conclusion. >>> Responding to leads with personalized email Every salesperson knows it’s essential to respond to warm leads quickly before they cool. click image for larger size) 3.

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

Litmus

JUNE 28, 2022

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts.

Ideal Customer Profiles 81

Ideal Customer Profiles Email Marketing Personalization Marketing & Strategy 81

Engagio

MARCH 29, 2021

Most likely, the type of marketing I will engage with the most is personalized — the kind that feels like it was written just to me, not to me and a thousand other people. Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX).

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

B2B Marketing Directions

AUGUST 22, 2021

Marketing Week published an article earlier this month that is sure to provoke a strong response from proponents of account-based marketing. Personalization - According to Lombardo and Weinberg, bad ABM assumes that every account has unique needs and that content personalized for each account will drive better marketing performance.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Marketing & Strategy 52

Valasys

FEBRUARY 6, 2024

Buckle up for an AI-powered adventure where personalized content, dynamic landing pages, and laser-sharp targeting turn lukewarm leads into passionate advocates. This intel fuels personalized content recommendations, email campaigns that resonate, and dynamic landing pages that speak directly to their needs and desires. The result?

Top of Funnel 40

Top of Funnel Personalization Lead Ranking Lead Scoring 40

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Marketing Insider Group

SEPTEMBER 14, 2020

Sales Is Calling for More Personal Account-Based, Conversational Support to Win, Protect & Expand Specific Accounts. The only way that this can be achieved is if you take a 1:1 approach where content and messaging are highly personalized for each social, email, and live selling conversation.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Leadspace

OCTOBER 14, 2019

We’ve all been victims of personalization. Whether you find it helpful, creepy, or somewhere in between, personalization isn’t going away – because it works. Data is the Foundation for Personalization. You can’t personalize content without quality data. Deliver Personalized Content Based on Customer Behavior.

Top of Funnel 76

Top of Funnel Personalization B2B Thought Leadership Content 76

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Marketing Insider Group

SEPTEMBER 12, 2023

In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing. By integrating AI into content strategies, marketers can gain invaluable insights about their audiences, while the human touch ensures the content stays relevant and resonant. For the foreseeable future, the answer is no.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

Marketing Insider Group

NOVEMBER 20, 2023

Prompt engineering, a subset of AI, focuses on guiding AI models to produce specific outputs, revolutionizing content creation to be more tailored and relevant. Video Source: Fat Joe They wanted to ensure that when you clicked on a link, you found content that was not only relevant, but also valuable.

Marketing AI 247

Marketing AI Lead Ranking User-Generated Content SEO 247

6sense

DECEMBER 16, 2021

In a recent blog post , we covered the basics of account-based content personalization and explained why it’s so important. ( In this post, we’ll zoom in on one specific channel — your organization’s website — and reveal not just how to personalize it, but why you need it to drive revenue and improve the customer experience.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

B2B Digital Marketer

AUGUST 12, 2021

It’s actually still relevant in today’s age of social media. In this episode, Mickie Kennedy shares more about how you can do just that and why PR and press releases are still relevant in today’s age of social media. The post Are Press Releases Still Relevant in Today’s Age of Social Media? Mickie’s website: [link].

Press 52

Press Social Media Relevance Media 52

Litmus

JANUARY 13, 2022

Personalization and automation. And, though personalization and automation have been around for a while, they are no longer “nice to haves” but rather “must haves” for a successful modern email strategy. Where can teams start when truly automated dynamic personalization may not be possible because of a lack of data?

Webinar Metrics 70

Webinar Metrics Personalization Ideal Customer Profiles Click Rate 70

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads. I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Exo B2B

NOVEMBER 4, 2019

As the content supply far exceeds demand ( Situation described by Mark Schaefer in his essay Content Shock ), success depends primarily on the relevance of your content , how well it is adapted and how it helps your targets/readers/persona. Relevant and well-targeted content is based on four pillars developed by ExoB2B. Contact us!

Relevance 45

Relevance Marketing AI Content Marketing Allocation 45