WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Set the purchasing agenda with white papers. Crafting White Paper 2.0

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Set the purchasing agenda with white papers. Crafting White Paper 2.0

Paper 120

Paper SME Best Practices Case Study 120

AccuData

APRIL 12, 2021

If you’re searching for a excellent way to buy essay papers over the world wide web, legitimate essay authors is where to be. Do not just help out with dissertations, may do your own case studies, video report, book report, PowerPoint presentation, case studies among others.

Paper 40

Paper Buy Work Management Marketing Management 40

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

Moz

MAY 11, 2020

Posted by Evan_Hall If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? You just passed the Blank Sheet of Paper Test for page titles because your title was descriptive. The Blank Sheet of Paper Test is about clarity without context.

Paper 64

Paper Ad Frequency Optimization Process 64

Webbiquity

MARCH 26, 2024

We’re victims of bad incentives, such as: Professors who ask us to write 10-page papers (when two pages would do). SEO articles that say you need 1,500 to 3,000 words on a page to rank. Smart Brevity Count: 639 Words | 2½ Minutes The Big Picture Most of us write the wrong way. It’s not our fault.

Newsletter 175

Newsletter Blogger PR Paper 175

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads. I’ve lightly edited our exchange.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. Last month, I wrote an article for MarTech that ended up appearing on a digital agency’s website, presented at first glance as their own content (it has since been removed). who start writing them in high school.”

Marketing AI 99

Marketing AI Rules Copyright Generation 99

AccuData

MAY 30, 2021

Help writing a newspaper You may notice there are usually four newspapers on aid writing a paper. To assist writing a paper, you will have to consider the following paper help subjects. You’ll need help writing college papers for a lot of reasons. There are many essay topics which are regarded as theses.

Paper 40

Paper Business Paid Search Agency Consulting 40

AccuData

JUNE 27, 2021

Help writing a paper You may notice that there are usually four papers on help writing a newspaper. To help writing a paper, you’ll have to consider the following paper help topics. To help writing a paper, you’ll have to consider the following paper help topics.

Paper 40

Paper Paid Search Agency Companies Case Studies 40

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. Create a separate section for publications and presentations, if appropriate. Highlight thought leadership works.

Personalization 130

Personalization Tips Brand Identity Branding 130

Marketing Insider Group

JUNE 29, 2020

That sentiment is echoed loudly in an article by Noah Fenn, “ Despite All this Data, Empathy Is the Greatest Tool in a Marketer’s Toolbox. ”. Being too data-centric can actually cause a disconnect, which Fenn argues in his article. While this all sounds good on paper, how do you do it? Understanding your customer does.

Lead Scoring 363

Lead Scoring Lead Ranking Trust Marketing Marketing & Strategy 363

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

The Lead Agency

JUNE 13, 2024

” and, in addition to your well-reasoned, usually quite correct answer, it would also provide links to articles or sources that support the AI’s conclusion. B2C AI Search Impacts B2C content is at a greater risk of being used for overviews without converting to article views. Content marketers should rejoice.

SEO 62

SEO Paid Search Agency B2B Classified Ads 62

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Webbiquity

MAY 20, 2010

How can you make the most of those last few minutes before delivering an online presentation? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Concepts Explained in Plain English (Presentations) by Digital Inspiration.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Zoominfo

FEBRUARY 18, 2021

Share your knowledge in blog articles to get people to your website. Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. Sure, you want to write informative articles that help boost your search engine rankings.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Thought leadership is more than a published article or occasional industry presentation. It’s less about the medium and more about the content.

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?"

Paper 100

Paper Enterprise Management Case Study Case Studies 100

SWZD

SEPTEMBER 16, 2019

He said that the space as a whole is becoming increasingly important, and that every day you read in the paper about security breaches and the need for companies to comply with new laws like the European GDPR. He said it involves “being present, relevant and resonating in all the channels where your customers are.”.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Contently

MARCH 24, 2020

Week after week, we’d be assigned papers by anthropologists who wrote in a rambling, convoluted code. If you grew up writing papers in Microsoft Word, you’re probably familiar with the Flesch-Kincaid Grade level index, which measures how much education you need to understand a text.

Storytelling 167

Storytelling Barriers Class Paper 167

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Include PDFs or clippings of any published articles about you or your company. Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Present different aspects of your business or personal journey that could capture media interest.

Press 130

Press Personalization Brand Identity Branding 130

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. There’s no better time to get started than the present. The headline of your article is as important as the body of the content, if not more so.

Thought Leadership 200

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 200

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Moreover, bias might be present in the large datasets that train the model. Creating blogs.

Marketing AI 111

Marketing AI User-Generated Content Training Press 111

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. It can also summarize your analyses and presentations into executive summaries for easy sharing.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

Marketing Insider Group

SEPTEMBER 15, 2020

While employees have been using their own devices for work for much of the past decade, extended use away from the safety of an office’s protections presents a laundry list of challenges. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. Closing Statements.

Work Management 209

Work Management Content Marketing Management Paper 209

Webbiquity

NOVEMBER 17, 2020

It’s crucial to create valuable content for every stage of the buyer’s journey , weaving a consistent narrative, and presented in the right format. The problem is that often the creators don’t have the expertise and knowledge to write high-quality articles that can rank highly in search engines, which leads to no results.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

WriteSpark

MARCH 26, 2009

The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges. Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses.

Comparison 120

Comparison Copywriting Banner Ads Press 120

Salesforce Marketing Cloud

NOVEMBER 7, 2023

I didn’t mean to, but nature is bound to take over when you’re sitting through the sixth presentation in a row. A great sales kickoff includes team-building, recognition, interactivity like workshops and discussions, and, yes, presentations (but not too many, please). What should be included in a sales kickoff?

Work Management 64

Work Management Cross-Selling Marketing Management Paper 64

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” It’s unlikely that everyone needs to read the white paper. Like this post?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Lead Liaison

FEBRUARY 14, 2023

If you’re a show organizer reading this article, you’re in the right place! Digital treasure hunt In the “olden days” show organizers would hand out physical, paper cards that attendees would bring with them as they searched for key items throughout the event. Modern technology has eliminated the need for paper.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

BOP Design

DECEMBER 27, 2022

Downloadable content offers run the gamut from guides to checklists to white papers to example summaries and costs. This enables the user to click around to different sections and get a high-level idea of what the article includes. Haskell&White’s Video Presentation. Plus, it has some cool photos of admittedly cool trailers.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100