BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 103

B2B Marketing Examples Content Marketing B2B 103

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Include PDFs or clippings of any published articles about you or your company. Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Published materials. If video footage is available, upload files to a clearly labeled folder.

Press 130

Press Personalization Brand Identity Branding 130

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. ” Relegate all video to the top-of-the-funnel?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

AccuData

JUNE 27, 2021

Help writing a paper You may notice that there are usually four papers on help writing a newspaper. To help writing a paper, you’ll have to consider the following paper help topics. To help writing a paper, you’ll have to consider the following paper help topics.

Paper 40

Paper Paid Search Agency Companies Case Studies 40

Marketing Insider Group

SEPTEMBER 15, 2020

Let’s begin to build the case from this report. While employees have been using their own devices for work for much of the past decade, extended use away from the safety of an office’s protections presents a laundry list of challenges. White Papers are the closest things content publishers have to scientific studies.

Work Management 216

Work Management Content Marketing Management Paper 216

Webbiquity

NOVEMBER 17, 2020

It’s crucial to create valuable content for every stage of the buyer’s journey , weaving a consistent narrative, and presented in the right format. The problem is that often the creators don’t have the expertise and knowledge to write high-quality articles that can rank highly in search engines, which leads to no results.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Scoop.it

FEBRUARY 22, 2024

Make the Most of Social Media Platforms Social media presents a huge opportunity for HR teams to expand their reach, build brand awareness, and engage active and passive talent. You can share articles, case studies, and insights to position yourself as an industry expert. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Hinge Marketing

JUNE 14, 2021

In this article, we will be focusing primarily on the use of premium content in the context of thought leadership and content marketing. Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Examples of Premium Content.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Webbiquity

MAY 20, 2010

How can you make the most of those last few minutes before delivering an online presentation? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Concepts Explained in Plain English (Presentations) by Digital Inspiration.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

ClearVoice

FEBRUARY 3, 2021

Case studies. Presentations. Research papers. White papers. They can be as short as a long-form article — or as long as an actual tactile book. Popular use-case examples for ebooks. They can be created from… Blogs. Catalogues. Anything where expertise can translate into content.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Be sure webinar content addresses your target audiences’ most pressing pain points to help your presentations stand out from competition. The answer is a resounding “yes.”

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

ViewPoint

JULY 26, 2018

Case studies. Not all radio program podcasts lend themselves to being used as case studies, but Jane notices that with a little work, this program fits the basic criteria. She has what she needs for the case study. E-books and white papers. A new white paper is also in the works. Social media.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ClearVoice

DECEMBER 21, 2021

Sure, it’s easy to say to your team, “ Let’s write engaging content,” but probably harder to actually put pen to paper or finger to keypad. Short-form articles simply don’t perform in the long run. While marketers once thought quantity over quality was important, this is no longer the case. 4x more social shares.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Make sure they know how to convincingly present and pitch your product or service through remote methods — there’s unlikely to be much opportunity to rely on working the room.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Zoominfo

OCTOBER 5, 2021

Using classic good vs. evil storytelling with some movie magic presents your product in a more exciting way than it would on paper. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study. What makes this a great brand story?

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?"

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. This is why you need to have content that presents your brand as a trustworthy and reliable vendor and your product or service as the best option for their specific needs.

Vendors 109

Vendors Lead Ranking Case Studies Custom Publishing 109

Launch Marketing

JULY 6, 2022

It might be the case that one persona is the Chief Operating Officer (COO) and one is the VP of Information Technology (IT). Blogs, articles, social media posts, website content and email marketing is the perfect way to generate awareness. Demo presentations, case studies and service trials can be of great use here.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Email Newsletters.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

SendX

MARCH 18, 2021

If you want to learn more about why you need to collect user feedback and how you can use it to improve your email marketing strategy, this article will show you what you need to know to get started. Provide excellent customer service Customer service may look like a nice idea on paper, but in 2021, consumers value it much higher than ever.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Make sure they know how to convincingly present and pitch your product or service through remote methods — there’s unlikely to be much opportunity to rely on working the room.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Hinge Marketing

FEBRUARY 27, 2020

LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. Pulse articles can be used to post opinions or analysis of key research findings. Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point. Class dismissed!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

WriteSpark

MARCH 26, 2009

The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges. Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses.

Comparison 120

Comparison Copywriting Banner Ads Press 120

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. In some cases, fractional CMOs take on a much larger role within an organization and become responsible for the execution of the marketing strategy.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

markempa

DECEMBER 22, 2014

This MarketingSherpa case study, “ How to Impress Conservative Fortune 100 Business Prospects by Allying With Academia ,” demonstrates the practical application of the halo effect. These experts can become a source of speakers and webinar presenters. Social Media Dos, Don’ts [MarketingSherpa how-to article].

Lead Generation 120

Lead Generation Effectiveness Generation Leads 120

ClearVoice

APRIL 23, 2020

But for the bulk of content marketing plans, we see the human element as a driving force for relatability in the following written content types : Articles. Case studies. White Papers. Example 1: Woobox case study. Example 2: Purina article. Blog posts. Buyer’s guides. Buyer personas.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

FunnelEnvy

FEBRUARY 19, 2024

Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Think hero images, screenshots, or explainer videos. Social Proof Builds Trust.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Trade Press Services

SEPTEMBER 25, 2023

It’s important to showcase organizational successes, strengths and industry reputation through case studies, testimonials, industry awards and accolades. Content such as blogs, articles, webinars , videos and white papers serve as valuable resources for demonstrating expertise and success.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. Presentations . Case studies. Case study.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Similarly, 72% of U.S.

Ethics 91

Ethics Customer Surveys B2B Thought Leadership Media 91

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. In this article, we will enter the gravity well of inbound content marketing. The Case for Inbound Content Marketing. He is now an old man. 23 years have passed. So journey with me!

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134