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B2B Reads: Empathetic Leadership, Reemerging Paper Catalogs, and Purposeful Work

Heinz Marketing

How Paper Catalogs Remain Relevant in a Digital Age. In this article, Jonathan Z. Zhang explores the reemerging relevancy of paper catalogs, and how this often forgotten strategy can help many different types of businesses stand out in a highly crowded digital marketing environment. How To Communicate Effectively At Work.

Paper 95
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Google Search Results Explained: In-Depth Articles

ClearVoice

What are in-depth articles? In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. Click To Tweet.

Google 98
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When I asked ChatGPT to write an article about ChatGPT

Martech

Turns out that good AI chat is as much a conundrum to the marketing world as it is to the education world where teachers need to determine if students are writing their own papers. Just for fun, I asked ChatGPT to write me an article for martech about how digital marketers should use ChatGPT. Get MarTech! In your inbox.

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How to Write a White Paper That Generates Quality Leads

NuSpark Consulting

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. How White Papers Work.

Paper 113
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. It may even damage your organization's reputation.

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B2B Reads: Change Exhaustion, Effective White Papers, and Impact Statements

Heinz Marketing

How To Write an Exceptional White Paper for Your B2B Brand. In this article, Sarah Parker offers the 7 key steps in creating a successful white paper for B2B marketing. In this article for the Harvard Business Review, Cheryl Strauss Einhorn seeks to give readers insight into their own decision-making strengths and blind spots.

Paper 52
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Convert articles and blog posts to video

Biznology

Convert articles and blog posts to video. The same is true for articles like research reports and white papers. This was pointed out to us by a client for whom we’ve converted articles into videos: published articles have already been blessed by the appropriate authorities. Beef up your video content.