Biznology

AUGUST 11, 2011

If you're going to market online, it's all about the content. Web content is much more than simply what exists on your Web site. Article marketing used to be a necessary part of an online content marketing strategy, but its effectiveness has been put into question now that black hatters have given it a bad reputation.

Marketing & Strategy 80

Marketing & Strategy Marketing Tactics Google 80

Biznology

AUGUST 11, 2011

Image by Irina Souiki via Flickr If you’re going to market online, it’s all about the content. Web content is much more than simply what exists on your Web site. Article marketing used to be a necessary part of an online content marketing strategy, [.].

Marketing & Strategy 80

Marketing & Strategy Marketing Marketing Strategy Content Marketing 80

Biznology

JUNE 7, 2017

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. Insensitive Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

JULY 25, 2017

In order speed things up, Facebook scrapes every URL that you and I drop in and share to Facebook and then packages it into a ratio-cropped featured image, a title, and a summary, usually taken from either the title/description meta tag on your site or from the proper title and the first paragraph of the article. Use it early and often.

Facebook 175

Facebook Tools Content Marketing Content 175

Biznology

AUGUST 29, 2016

On the subject of content marketing, Biznology has definitely kept the content flowing. I’m excited to share my best content marketing articles with you. Why big data and content marketing go together. Is marketing content’s quality intrinsic, or proved in the wild? Like this post?

Marketing Budget 144

Marketing Budget Content Marketing Best Practices Content 144

Biznology

OCTOBER 12, 2017

Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng. The article points to the the root cause of the growth of influencer marketing: waning consumer attention to generic brand messages.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

AUGUST 13, 2020

The following is a sponsored article from our partner, GaggleAMP. When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? That’s the foundation of content segmentation, but what might that look like? This is where content segmentation comes into play. What are their goals?

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

SEPTEMBER 27, 2018

However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. Indeed, the more focused your content is –– across channels –– the better chance you have of garnering leads and increasing your digital footprint. Strengthen Brand Identity. Improved SEO. Better Timing.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 126

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” What content to blog for Google search success. The more the messier for content marketing SEO success.

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

JUNE 30, 2016

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. James and I have been gratified by the reception the book has received, including this article from Paul Gillin including a podcast with me. Like this post?

Content Marketing 143

Content Marketing Content Viral Marketing Analysis 143

Biznology

APRIL 12, 2017

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. The importance of keywords.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

MAY 16, 2018

I was gratified in a nostalgic way to read articles by my friends and former colleagues Sol Sender and Charles Chesnut , writing about the challenges of adopting agile. For example, executives insist on reviewing branded content before it is published. The post 3 hacks of agile scrum for content design appeared first on Biznology.

Design 163

Design Work Management Marketing Management Microsite 163

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.

SME 80

SME Ad Building Copywriting Content 80

Biznology

DECEMBER 15, 2016

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Incorrectly tagged content surfaces irrelevant experiences to users.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Biznology

MARCH 18, 2015

My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all? Save this article as a PDF.

Top of Funnel 80

Top of Funnel Segmentation Content Marketing Webinar Metrics 80

Biznology

OCTOBER 27, 2014

Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Biznology

FEBRUARY 15, 2021

When posting content. B2B guru and LinkedIn marketing trainer Joe Apfelbaum has tested this and learned that you get 10x more distribution if you create a fresh post, versus sharing someone else’s post or a link to an outside article. Don’t make the very next message after the connection a pitch, advises Hall. . Post, don’t share.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. Content Marketing Institute. Joe Pulizzi’s genius was to see the value of content marketing long before everyone else. White papers, ebooks and articles from Christopher Ryan , who really knows his stuff.

Resources 171

Resources Research B to B Advertising Agencies 171

Biznology

MARCH 21, 2014

Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

MARCH 21, 2014

Frequently, we hear our clients worry about how to keep a steady stream of content flowing. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. ” This is a valuable perspective for content marketers. In a nutshell, she said, “You don’t break news.

Content Marketing 80

Content Marketing Ethics Content Wikipedia 80

Biznology

FEBRUARY 12, 2018

Test – with the same article title, subject line, etc. – You can either publish entire articles in an email (typically just one per mailing) or include teaser text for a handful of longer articles that link back to the full text on your website. All in or linked back? Who loves you most?

Email Marketing 180

Email Marketing Segmentation Mobile Marketing Studies 180

Biznology

JUNE 22, 2015

Today, content creators can access a host of fantastic tools that make their writing life easier. Over the years, I’ve tested out some free and low-cost content creation tools. If you’re looking for content inspiration, KeywordTool.io Here’s more information about how to conduct an SEO content audit.

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

Biznology

OCTOBER 23, 2017

People will have the power to replace all or parts of their advertising, content, and consumption with what they want. The ads and content you see will be transformed. It may outperform Google and Facebook in advertising and content, producing ad revenues. The internet forces every kind of business to adapt. Like this post?

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

OCTOBER 10, 2016

If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. For example, my article “ CMOs Are Failing to Go Beyond Brand Awareness ,” questions the actions of CMOs at organizations like Xerox , Wiley , Lithium , G2Crowd , and XOJet.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

SEPTEMBER 8, 2017

We usually write about digital marketing around here, but I was surprised at the articles that we’ve collected around offline marketing over the years. As digital and offline marketing are being combined in so many organizations, it might be useful for you to check back on some of our popular articles from the past on offline marketing.

Marketing 177

Marketing Organization Email Marketing Brand Identity 177

Biznology

APRIL 17, 2015

We all know how that one ends, and we all hope that there’s always someone around to hear and see our great content when we push it out into the digital forest. One of our goals as content marketers is increasing the chances that the right people see and hear our content by expanding the audience that sees our message.

Content Marketing 80

Content Marketing Content Social Media SEO 80

Biznology

JUNE 29, 2018

is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. So, what are the implications for sales communication content, and for video content in sales communication particularly? Research reports are typical “mid-funnel” content. Like this post?

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Biznology

AUGUST 3, 2016

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Content Marketing and Link Building Aren’t Interchangeable. BlockQuote).

Link Building 80

Link Building Ad Building Content Marketing Correlation 80

Biznology

AUGUST 22, 2014

Feeling like you’re in content creation overload? Ever feel like you’re in a content creation hamster wheel? Many companies face content creation overload. Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence. Create an ebook.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Biznology

JANUARY 4, 2021

In the same article, a spokesman for Zoom assures us that video is 34X as effective! Salespeople as content managers. So, to keep up a schedule of sales nurturing, more content will be needed. Obviously, video is a great type of content to share, and it’s easy to share short videos on a schedule. More show-and-tell.

Video Marketing 171

Video Marketing FAQ Work Management Marketing Management 171

Biznology

APRIL 7, 2021

According to a Harvard Business Review article, studies have shown that VR training can be more effective than traditional in-person training. Another interesting article by Training Industry says that retail companies’ use to train employees how to handle large crowds on Black Friday is safe and effective. times faster.

Small Business Marketing 156

Small Business Marketing Training Business ROI 156

Biznology

DECEMBER 4, 2019

We examine three different articles that touch on various B2B marketing aspects in this podcast. The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. The second piece is from Chris Penn , who does excellent marketing research.

Social Media 156

Social Media Dwell Media B2B 156

Biznology

FEBRUARY 26, 2015

Want to do more with the content you already have? These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Want to do more with the content you already have? I discussed content recycling (and shared five recycling tips) in a 2014 blog post. Recycle it!

FAQ 80

FAQ Content Traffic Tips 80

Biznology

MARCH 18, 2013

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. What brought content marketing to mind as I read the article was the discussion of scraping. So what does that have to do with content marketing? Photo credit: Wikipedia.

Aggregators 80

Aggregators Content Wikipedia Copyright 80

Biznology

MARCH 20, 2015

There are two kinds of metrics in content marketing: process metrics and outcomes metrics. If you did “man on the street” interviews, the top answer you’d get when you asked people to “name a content marketing metric worth tracking” would likely be “web traffic.” While both are important, they differ greatly in how they are important.

Process 80

Process Content Marketing Content Budget Programs 80