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Active Listening for Agile Marketing Leaders

Marketing Insider Group

It’s like two-part epoxy adhesive that doesn’t work unless you have both the resin and the hardener. This is referred to as “active” listening as a reminder that we need to do it intentionally. For effective communication, active and resourceful collaboration is necessary. Questions are Powerful. Here’s how.

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. . What is brand activation? Why is brand activation important? 4 Types of Brand Activation.

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The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. Enter, brand activation. What Is Brand Activation? Why Is Brand Activation Important? Let’s get into it!

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Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection

Biznology

CEOs are feeling pressured to take more of a public stance on social issues via social media and many employees are feeling disenfranchised as the result of COVID-19, either because they are working remotely, are on the front lines as essential workers, or have lost their jobs due to the economic impact of the pandemic. Yes: 38% No: 63%.

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Business Cartography 2: Activation Boogaloo

Heinz Marketing

Engage the right way, ask the best questions, get outcomes that matter. Tom walks you through how to go from the earliest meetings about business process mapping through to getting tests live so you can see how things work in action. The post Business Cartography 2: Activation Boogaloo appeared first on Heinz Marketing.

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5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. We’re not the only company who has turned loose the collective brainpower of its ecosystem to answer questions. Many of our best posts don’t come from me.

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How publishers and advertisers are building and activating first party audiences

Liveintent

Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue. Women’s intimates retailer ThirdLove runs a virtual fitting room where customers can answer questions about their specific needs and receive personalized product recommendations.