B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG GTM motion positions the product as the main driver of customer acquisition, activation, retention, and expansion.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why YouTube Ads? Why TikTok Ads?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Martech

APRIL 25, 2024

My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth. Too often, marketing campaigns aimed at older demographics rely on clichés and outdated portrayals, alienating potential consumers.

Television marketing 92

Television marketing Planning Paid Search Agency Peer-to-peer 92

Martech

JANUARY 17, 2024

“Brooks, the running shoe company, has a really good activation of that. Identity resolution There are many vendors today offering identity resolution solutions that — largely probabilistically — stitch identifiers like postal or email address to transaction activity or other trackable behaviors. Does that bring benefits? .”

Advertising Agencies 135

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 135

Content Marketing Institute

OCTOBER 11, 2018

According to Digiday, LEGO is also actively exploring other ways voice-response technology might impact its sales and marketing experience in the future – including direct purchases. The post How Voice-Activated Tech Will Change Content Marketing appeared first on Content Marketing Institute.

Activities 100

Activities Marketing AI Enterprise Management Paid Search Agency 100

Marketing Insider Group

MARCH 25, 2024

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. It’s about actively using it. Ensuring accuracy, security, and transparency in your marketing database builds customer trust and maintains data integrity. So, how do you make the most of your marketing database?

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

SocialPilot

APRIL 22, 2024

People are active at certain times during the day, and if you want to get the best engagement from them, you need to post when they are active. If you know the optimal times when your audience is most active on Instagram and time your Reel posts accordingly, you are setting them up to appear in front of the maximum number of people.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Launch Marketing

NOVEMBER 8, 2023

These characteristics include demographics, firmographics, psychographics and behaviors: Demographics: These are the general characteristics and personal traits of your ideal customers. Some demographic components include age, education, job title, geographic location and gender.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Martech

APRIL 9, 2024

Contextual advertising In a sense, contextual advertising goes back to the days of soap opera when Madison Avenue confidently identified the demographic watching daytime television dramas as the demographic responsible for buying soap powder. Topics is not going to have demographic information or categories,” she said.

Privacy 107

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 107

Navigate the Channel

JANUARY 29, 2024

The Importance of Demographics Demographics play a pivotal role in determining the effectiveness of your social media strategy. Understand their demographics, interests, and preferences. Consistency is Key: Consistency is crucial in maintaining an active and engaged social media presence.

Social Media 65

Social Media Media Demographics FAQ 65

Marketing Insider Group

AUGUST 17, 2020

To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. Activities leading up to your event can be used as an opportunity for brand awareness for exhibitors and sponsors. Attendee Demographics. Before the Event. Live Prospecting.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

SocialPilot

JANUARY 21, 2024

However, the Facebook boost post feature also allows you to target audience based on specific demographics such as, age, gender, interests, and location. Be specific with demographics to avoid wasting resources on uninterested people. Try different demographics and note what works best.

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99

NuSpark Consulting

FEBRUARY 3, 2023

Demographics Observation or recent census data can provide demographic information about a particular area, helping in measuring out-of-home advertising. Demographics show how many people are being exposed to your message and who exactly is being exposed.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Navigate the Channel

OCTOBER 10, 2023

This ensures that people actively searching for relevant information are more likely to discover your website. Reach a Different Demographic Consider your ideal customer, the one most likely to purchase your products. Chances are, they are highly active online. Remember to promptly respond to comments and questions from readers.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Marketing Insider Group

NOVEMBER 20, 2019

Opening your company to employees with diverse ideas and demographics. Activating your employees to tell your brand story. You’ve already transformed your hiring process to include those talented people who have differing personalities and diverse demographics. Quick Takeaways. Engaging your employees through trust.

Paid Search Agency 256

Paid Search Agency Companies Demographics Marketing & Strategy 256

SmartBrief - Marketing

JANUARY 30, 2024

This means going beyond basic demographic information and taking into account factors such as language, values, beliefs, customs and traditions.” Also, if you don’t have someone on your team who is a member of your targeted demographic, be sure to check content elements with members of that community.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. Points to remember Streamline your social media marketing activities. What are your follower demographics (age and location)? Tip – Post at times when your fans are the most active. But is that enough?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator. Holy Social!

Social Media 141

Social Media Activities Media Skype 141

SocialPilot

JANUARY 15, 2024

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” Snapchat Demographics Statistics Snapchat is one of the most popular social media platforms , with more than 500 million monthly active users and 363 million daily active users.

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Sprout Social

DECEMBER 5, 2023

Even the majority of our own team fit within that demographic. We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward. Educate your wider team Industry demographics won’t shift overnight.

Social Media 123

Social Media Paid Search Agency Media Advertising Agencies 123

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases, revealing the “why” behind their actions: their specific needs, motivations, and anxieties. It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Martech

FEBRUARY 13, 2024

Generation Z demographic by the end of 2025. Activate organic and paid campaigns. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Snapchat is expected to reach almost 50 million members of the U.S. Why we care. Specific aids to brands.

Advertising Agencies 95

Advertising Agencies Peer-to-peer API User-Generated Content 95

Navigate the Channel

FEBRUARY 5, 2024

Job platforms are a great way to get in front of those actively searching for jobs but not really looking for a specific position within their chosen field. These postings are far more targeted, and the person who views them may or may not be actively looking for a new position. Why does this matter?

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Digilant

JANUARY 25, 2024

The demographic landscape of media consumption underscores the necessity of rethinking how and where to allocate advertising budgets to effectively connect with voters. minutes per day across all demographics Music streaming: 88 minutes per day across all demographics Social media: 139.5 At this point, more than 53% of U.S.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Martech

SEPTEMBER 28, 2023

The three new and expanded solutions are: ID-less Demographic Segments, which provides a cookieless solution to target content with a high propensity to be consumed by a specific demographic; Show-Level Linear and Streaming Audiences lets marketers reach show-level audiences at scale and across all digital platforms; and Proximic Activation Platform (..)

Paid Search Agency 116

Paid Search Agency Domain Gartner Barriers 116

Navigate the Channel

JANUARY 19, 2024

Understanding the demographics and strengths of each platform is crucial in targeting your efforts effectively. Your audience’s online activity varies depending on the platform and their demographics. While it’s important to stay active and keep your audience engaged, over-posting can lead to unfollows.

Social Media 65

Social Media Media Blogger Demographics 65

Salesforce Marketing Cloud

MARCH 7, 2024

These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. Demographic segmentation Demographic segmentation is sorting your email list based on attributes like age, income, gender identity, language, ethnicity, and more.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

FEBRUARY 22, 2024

It also means diving deeper into specific demographics by segmenting already niche markets. Understanding this specific demographic’s unique challenges, preferences and behaviors can guide you to tailor campaigns that truly resonate. Consider sponsoring or hosting industry-specific events to increase brand visibility.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Tactics 104

Top Rank Marketing

MARCH 20, 2024

Is your audience still active on X? Check their activity on the platform to see how frequently they post and — even more importantly — how frequently they react and respond to other posts. If you’re not sure about whether relevant decision makers are still on X, consider recent X demographics as compiled by Pew Research Center.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Launch Marketing

APRIL 12, 2023

Increased Interaction and Engagement Across Channels As you execute marketing activities and communications in various channels, it might be challenging to keep track of everything going on, ensuring messaging, content and brand elements are consistent across all. What are some of their demographics?

B2B Marketing 118

B2B Marketing B2B Purchase Intent Marketing & Strategy 118

Navigate the Channel

APRIL 19, 2022

Job platforms are a great way to get in front of those actively searching for jobs and aren’t really looking for a specific position within their chosen field. These postings are far more targeted, and the person who views them may or may not be already actively looking for a new position. How To Define Your Audience When Hiring.

Media 123

Media Social Media Budget Programs Paid Social Agency 123

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. This demographic wields a significant, though currently indirect, influence on the market through several compelling factors. Their sheer demographic size underscores their importance to marketers.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Salesforce Marketing Cloud

MARCH 21, 2022

Diversity is about an organization’s demographic makeup, which is more objective and easier to measure. When we all strive to be active allies, we work toward a more equal, just, and inclusive world. What are the demographics of that 50%? Team Earth has landed. Equal access, opportunities, and rights for everyone.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

SocialPilot

MARCH 11, 2024

By harnessing AI algorithms to sift through vast datasets, marketers can pinpoint the perfect influencer matches and precisely detect fraudulent activity. Preventing Influencer Fraud Several influencers have been actively involved in fraudulent activities like buying fake followers or engagement using automated bots to inflate metrics.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Martech

APRIL 23, 2024

The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather. Marketing-related examples might include demographics, sentiment or purchasing behavior. Clustering models. Outliers models.

Analytics 98

Analytics Marketing AI Lead Ranking Forecasting 98

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115