ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.

Demand 120

Demand Process Work Management Marketing Management 120

Webbiquity

MAY 5, 2020

Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013. Webbiquity: What inspired you to work on a solution to this particular problem? Xerox taught me a lot about applying a solid process to professional sales skills. ” The Company.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Martech

JANUARY 4, 2024

By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. Business email address Subscribe Processing. In your inbox.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

ANNUITAS

MARCH 18, 2014

I spoke about the CMO’s need to spend more time building and owning the strategy for the usage of marketing technology tools before deployment, understanding the depth and breadth of these offerings and how they work together, and perhaps most importantly effectively managing the individual “power users” of their technology stack.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Biznology

NOVEMBER 1, 2012

At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Martech

APRIL 18, 2024

Which roles within your organization work on the tasks identified and who needs access to the AI tools? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Trying to work without the help of AI is like trying to build a house without power tools. Available resources.

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Advantages of Data-Driven Strategies Data-driven strategies streamline the process of knowing who to direct your content to and its effect on them.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. However, the two go hand-in-hand and when they work in tandem, the sales process and actually closing the sale can become much simpler. There you have it, the best of the best for 2013.

Work Management 48

Work Management Marketing Management Service Planning 48

Hubspot

APRIL 19, 2018

How Does VLOOKUP Work? The secret to how VLOOKUP works? And while you could manually look up each and every contact in your CRM to find their MRR, and then manually match those values to their corresponding contacts in your HubSpot data, the whole process would be ridiculously time-consuming and impractical. Unique identifiers.

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy. According to Crisp, serotonin is important in purchasing and consumption processes. Get MarTech!

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

Lead Liaison

SEPTEMBER 19, 2023

Since its inception in 2013, Lead Liaison, LLC has consistently pioneered innovations that cater to the diverse needs of SMBs and enterprise businesses alike. Founder and CEO, Ryan Schefke, commented, “A decade in this dynamic industry has been an exhilarating journey. We’re deeply grateful to our clients for their trust and partnership.”

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. our ongoing study of buyer behavior in the consulting industry. About the Study. in 2020 to 34.9%

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Contently

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. The editing process was excruciating, and every half-decent writer quit after one story. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Webbiquity

JANUARY 2, 2013

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? 28% of the average work day is spent on interruptions and recovery time. • 45% of workers believe they are expected to work on too many things at once. • Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

OCTOBER 20, 2013

It was great to have the show so close to home but difficult because the temptation to tackle everyday work responsibilities was so close. — Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. Connect the two.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Velocity Partners

MAY 24, 2023

The tsunami of Crap Doug predicted in 2013 hasn’t slowed down over the last 10 years — it’s grown. But instead of holding fire, we wanted to just get this thing into the world and work on it in public. It’s been a delight to work on this, and I’m excited to invite you along as we build the next permutation of Velocity in public.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Creativity Ad Agencies 87

Adobe Experience Cloud Blog

DECEMBER 12, 2012

Your weekends are packed with parties and at work you are trying to get everything done before the New Year. And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. A large part of the planning process is determining your event goals and strategy.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Sitting in the audience that day, it struck me as a wonderful framework for understanding what we work on—from product development to marketing, customer service, and more. Making sure all of your links work.

Spending 124

Spending Opt-out Opt-in Trust Marketing 124

Only B2B

AUGUST 13, 2020

Later, Account Based Marketing made the first appearance on google trends in 2013 and marketing experts and analysts took this marketing style to another level. Account-based marketing is a concentrated approach of B2B marketing wherein sales and marketing teams work together to target right-fit accounts and convert them into customers.

Account Based Marketing 144

Account Based Marketing Marketing AI ABM Advertising Agencies 144

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. Janrain’s Social Login Trends across the Web for Q3 2013. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

markempa

DECEMBER 16, 2013

I probably am more acutely aware of this because I work for MECLABS, an organization that is laser-focused on learning and teaching others – including many global organizations – about how to continuously improve marketing. I have to confess: I began 2013 feeling behind. But it seems the more I learn, the less I think I know.

Lead Gen 120

Lead Gen Lead Ranking Lead Marketing Qualified Leads 120

SocialPilot

FEBRUARY 5, 2024

Specify your expectations, understand your audience and competitors, and learn about Twitter and what works on it. To make a plan that works for your brand on Twitter, plan your campaign strategically. To make this process easy, SocialPilot has a foolproof plan to help you find the right social media influencers for your brand.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

ViewPoint

DECEMBER 18, 2012

In addition, he is author of The Sales Blog , where he writes about sales and selling, sales management, the sales process, and what it takes to succeed. You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

Vidyard

SEPTEMBER 18, 2014

As it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, and brand-sponsored video content has surged 44% in views between 2012-2013. The best part of determining “why” first, is that you can always realign if you lose your way in the process. Happy filming!

Paid Search Agency 57

Paid Search Agency Video Marketing Product Advertising Agencies 57

Brandwatch Marketing

OCTOBER 25, 2023

billion worldwide on advertising in 2013 alone. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. According to Ad Age Datacenter Coca-Cola spent $3.3 Their brand is so strong Coke is one of a handful of generic trademarks.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

ClearVoice

JUNE 19, 2023

But the way to do it right, and what works best, is constantly evolving. Creating personas is helpful because the process combines research, conversions, and data. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ANNUITAS

FEBRUARY 13, 2014

Consider the following statistics from the DemandGen Report 2013 Buyers Survey : As many as 41% of buyers said they waited longer to initiate contact with B2B vendors than they did a year ago. As many as 37% of purchases in 2013 involved four to seven people. This should be the most pressing question in any organization.

Demand Generation 100

Demand Generation Demand Generation Planning 100

Customer Experience Matrix

JUNE 2, 2016

So although they see themselves as enabling all kinds of business processes, I think it’s fair to view them largely in the context of customer management. There can be separate maps for individuals, companies, products, customers, partners, or whatever other entities the user wants to work with. Usermind is all about simplicity.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. Field and innovation : To reach its full potential, AI and Machine Learning technologies require more powerful chips that are capable of processing visual data. Field and innovation : Ultrahaptics are the stuff of sci-fi movies.

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

Salesforce Marketing Cloud

FEBRUARY 22, 2022

We launched Experience Cloud in 2013 to help all builders use low-code tools to rapidly create any kind of digital experience, for any industry, on any device – and connect it to their customer relationship management system (CRM). How does it work? Here’s how it works: Build your digital site with Experience Cloud.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Content Standard

SEPTEMBER 19, 2023

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. In 2013, Velocity Partners published a viral Slideshare titled Crap Content. Generative AI tools, including image generators, have a well-documented tendency to generate discriminatory outputs.

Enterprise Management 101

Enterprise Management Generation Work Management Marketing Management 101

Content Standard

SEPTEMBER 10, 2021

For this reason, it’s also wise to have a process in place to accommodate timely content you can’t plan for—for example, newsjacking content, which ties directly into major current or newsworthy events. This content works well because: It is tailored to the season in question—in this case, fall.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Contently

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. Michael Josem has marketed online gambling platforms for over a decade, and he knows how tricky the process can be.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121