SendinBlue

OCTOBER 30, 2018

Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design process more accessible and pain-free. The post Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue appeared first on SendinBlue Blog. What’s the concept?

Case Study 40

Case Study Case Studies Marketing Prospects Automation 40

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.

Demand 120

Demand Process Work Management Marketing Management 120

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Advantages of Data-Driven Strategies Data-driven strategies streamline the process of knowing who to direct your content to and its effect on them.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

MARCH 28, 2023

It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy. It makes you feel connected to another person and influence your decision-making process — which includes decisions related to products and services. Business email address Subscribe Processing. Get MarTech!

Advertising Agencies 132

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 132

ANNUITAS

MARCH 18, 2014

There is no doubt that the role of the B2B marketer has changed and this change has been led by the change in the buying process and the access to information that is at the finger tips of todays B2B buyer. Step Two: Process. The second aspect of the “process” component is continued improvement. Step One: People.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. Buyer Behavior and Professional Services: A New Research Study. There you have it, the best of the best for 2013. As you can see, it has been an exciting year.

Work Management 48

Work Management Marketing Management Service Planning 48

Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Danger, too, was totally out of the question.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

The ROI Guy

OCTOBER 29, 2012

So what is holding up the decision-making process? IDC indicates that buyers perceive about two thirds of the decision-making process as being consumed by the buyer’s internal processes. Sources: · IDC Sales and Marketing Advisory’s 2012 Buyer Experience Study. months to just less than 4 months. You Decide.

Sales Cycle 40

Sales Cycle Marketing Proposals Buying Cycle Mobile Marketing 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hinge Marketing

NOVEMBER 5, 2020

The Hinge Research Institute is releasing a special technology and software services industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed. About the Study. A second version of the study was published in 2018. Cross Industry Comparisons Included.

Cost 124

Cost Business Sample Pricing 124

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Tomorrow People

NOVEMBER 21, 2017

One study of marketers found that: 76% reported that real-time marketing increased audience engagement. Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Why a real-time content marketing strategy? Dun & Bradstreet.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. They want bottom-line results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sword and the Script | B2B

NOVEMBER 23, 2021

The story is a good introduction to a post about a thought leadership study because content of this variety isn’t intended to sell directly either. Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Hinge Marketing

NOVEMBER 24, 2020

The Hinge Research Institute is releasing a special Architecture, Engineering & Construction (AEC) industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study Matters to You. About the Study. An updated version of the study was published in 2018.

Peer-to-peer 106

Peer-to-peer Lead Scoring Lead Ranking Buyer's Journey 106

Salesforce Marketing Cloud

DECEMBER 8, 2022

In early 2013, I was newly married and had just left a contract role so that I could start my immigration process to the U.K. “If After investing absolutely zero time in studying for it, I failed the Platform App Builder exam spectacularly. What an eye-opener it was to really study Salesforce in a dedicated way!

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Automated sourcing technology As more and more candidates build a strong presence on the web, new technologies have emerged that can streamline the sourcing process. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels.

Enterprise Management 168

Enterprise Management Marketing Management Budget Programs Buy 168

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Automated sourcing technology: As more and more candidates build a strong presence on the web, new technologies have emerged that can streamline the sourcing process. His reasoning? You’ll likely find the perfect hire.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Webbiquity

JANUARY 2, 2013

companies have integrated social media with their customer service, sales, or product development processes. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Despite growing interest in the concept of social business , less than 20% of U.S. eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

APRIL 28, 2014

In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. The third step requires marketers to “map the content to the cognitive process of each persona.”. While each industry will vary, research has found four key milestones most lead nurturing processes have in common.

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

ANNUITAS

FEBRUARY 13, 2014

The study reveals findings from a marketer’s point of view and states that, by and large, marketers do not feel valued in their organizations and that most organizations are “sales-led”. As many as 37% of purchases in 2013 involved four to seven people. This should be the most pressing question in any organization.

Demand Generation 100

Demand Generation Demand Generation Planning 100

markempa

DECEMBER 16, 2013

I have to confess: I began 2013 feeling behind. Frankly, back in January, I wanted to have more momentum in this process, but I felt like I had far too much to accomplish and far too little time to accomplish it. So, in that situation, who has time to review case studies and reports? Use your knowledge resources.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. In a 2019 study , 51% of social media users watched videos on Instagram, 46% on Facebook and 50% on Snapchat. One study found that if you want higher engagement, 2 to 5 minutes was the range to aim for. Different types of videos.

Social Media 129

Social Media Practices Video Marketing Media 129

markempa

JUNE 23, 2014

In today’s B2B Lead Roundtable Blog post, we’ll look at three lead nurture tracks you should automate to aid your email marketing efforts from a MarketingSherpa Lead Gen Summit 2013 presentation featuring Keith Lincoln, Vice President of Marketing, SmartBear. Separate users from prospects. Remind users the clock is ticking.

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back. Remarketing increases the punch you get by continuing to nudge while prospects are actively in the purchase decision process.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Content Standard

OCTOBER 4, 2014

High-ranking URLs have more text and more media integrations than in either 2012 or 2013,” according to the report. A recent study from Adestra and Econsultancy found that 75 percent of global marketers surveyed see either “excellent” or “good” returns on their content marketing investment.

Studies 40

Studies SEO Correlation Content 40

The ROI Guy

JANUARY 15, 2013

Sales leaders currently rank Sales Enablement as their number one requirement from Marketing, besting the need for more Demand Creation, Solution Marketing help and Channel Support in studies by SiriusDecisions. 2013 - The Year for Sales Enablement?

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

B2B Marketing Directions

APRIL 18, 2021

The research report is based on an analysis of 5,000 previous studies relating to customer experience and on over 3,000 interviews with B2B buyers and key decision-making influencers in North America, Europe, and Asia-Pacific. So it's not surprising that the resulting customer experience is often mediocre.

B2B 52

B2B Work Management Class Marketing Management 52

Content Standard

FEBRUARY 20, 2015

That’s a huge gain from 2013, when just 46 percent felt that way. Automated processes can be established to increase production and revenue generation opportunities without further taxing resource-limited departments. Like marketers, brand executives are feeling the same pressure to improve their data-driven efforts.

Studies 40

Studies Multi-Channel Case Studies Marketing & Strategy 40

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78% of the visits from organic search (and 67% of all visits).

Analytics 164

Analytics Top of Funnel Content Case Studies 164