Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Danger, too, was totally out of the question. It’s chaos.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Sharpspring

JUNE 10, 2021

A law firm was struggling to generate awareness for the firm and its attorneys which in turn meant that lead/case generation was slow. Even if the strapped team could get leads, who was left to handle follow up and additional case loads? They migrated to SharpSpring from Hubspot in 2013 and have never looked back.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

ConvertKit

AUGUST 17, 2021

He thrived in his MBA at the University of Michigan, where the academic tradition included discussing and debating real business case studies from massive corporations like Apple, IBM, or Coca-Cola. . But in his second year of business school, one case study changed his life. This case study was about Beyoncé.

Ad Building 116

Ad Building Business Case Studies Case Study 116

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Automated sourcing technology As more and more candidates build a strong presence on the web, new technologies have emerged that can streamline the sourcing process. His reasoning?

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. In a 2019 study , 51% of social media users watched videos on Instagram, 46% on Facebook and 50% on Snapchat. One study found that if you want higher engagement, 2 to 5 minutes was the range to aim for. Different types of videos.

Social Media 129

Social Media Practices Video Marketing Media 129

markempa

JUNE 23, 2014

In today’s B2B Lead Roundtable Blog post, we’ll look at three lead nurture tracks you should automate to aid your email marketing efforts from a MarketingSherpa Lead Gen Summit 2013 presentation featuring Keith Lincoln, Vice President of Marketing, SmartBear. Separate users from prospects. Remind users the clock is ticking.

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

markempa

APRIL 28, 2014

In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. The third step requires marketers to “map the content to the cognitive process of each persona.”. While each industry will vary, research has found four key milestones most lead nurturing processes have in common.

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Finding top talent will always be important, but eventually it will become so easy that, except in specialized cases, there will be no reason to have it done by highly paid recruiters.” ( source ). His reasoning?

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

SpotMe Blog

MAY 11, 2023

Reading case studies and looking at the clients a healthcare communications agency has served is a great way to understand whether they are the right fit for you. Certified to ISO standard 9001, NSPM continues to refine their established working processes to ensure customer satisfaction today and in the future.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

markempa

DECEMBER 16, 2013

I have to confess: I began 2013 feeling behind. Frankly, back in January, I wanted to have more momentum in this process, but I felt like I had far too much to accomplish and far too little time to accomplish it. So, in that situation, who has time to review case studies and reports? Use your knowledge resources.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Convince & Convert

NOVEMBER 27, 2013

Sean Hughes (@cashmoneyhugs33) November 19, 2013. And kudos to KLM for their commitment to social service, and transparency into their process. social media case studies KLM social business social listening social media case study social media customer service taco bell The Social Habit'

Social Media 137

Social Media Media Case Study Case Studies 137

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

markempa

FEBRUARY 3, 2014

Debbie’s initial challenge as she explained in her presentation at Lead Gen Summit 2013 in San Francisco was to realign Service and Sales after the program’s high rejection rate ultimately created a distrust between the two departments. Realignments in process are also important. Audit the situation and look for problems.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Leads 120

seo.co

DECEMBER 19, 2021

The right voice often means understanding the underlying factors that make up Semantic Search, including: Natural Language Processing. So for an article about “desktop PC cases,” that phrase might appear 4 times in your 700-word article. Hummingbird (2013). Source: [link]. Entity Recognition. Query Stream Context.

Optimization 115

Optimization Keywords SERP SEO 115

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78% of the visits from organic search (and 67% of all visits).

Analytics 164

Analytics Top of Funnel Content Case Studies 164

Avitage

MARCH 28, 2013

B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. Our survey shows that ITDMs download an average of nine informational assets—including whitepapers, webcasts or case studies—to aid their […].

Allocation 120

Allocation Webcast Curation Content 120

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

markempa

JUNE 16, 2014

In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Fostering Sales-Marketing Alignment: A 5-Step Lead Management Process [Case study]. You may also like.

Cost per Lead 120

Cost per Lead Lead Generation Marketing Qualified Leads Lead Ranking 120

Webbiquity

JANUARY 2, 2013

companies have integrated social media with their customer service, sales, or product development processes. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Despite growing interest in the concept of social business , less than 20% of U.S. eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Zoominfo

APRIL 16, 2018

Look for hacks and restructure your processes to streamline your research. He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. So, what tips do you have for sales reps looking to be more productive and get more done? KeenanTakeover ”. Keenan’s response?

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Hubspot

MARCH 15, 2021

While the process is tough to make sense of, there are some definite "no-no's" businesses need to avoid — common mistakes companies often run into when pricing products. Consider this study from William Poundstone's Priceless: The Myth of Fair Value (and How to Take Advantage of It). But the study didn't end there. Why is that?

Pricing 77

Pricing Price Case Studies Paid Search Agency 77

KoMarketing Associates

FEBRUARY 9, 2016

It adds value as an asset in the new customer onboarding process. It can make complex concepts or processes easier to understand. It offers an ‘exclusivity’ appeal, depicting internal processes, back-of-house staff, and corporate culture-building activities. Wrike: Use Cases. An Insider’s Look/Process.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

markempa

APRIL 6, 2015

You’ll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time. At the same time, the company expanded its email follow-up process and was able to increase the amount of personal data collected over time. Identify the prospect’s stage in the buying process.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

ANNUITAS

JULY 3, 2014

Note: This post first ran September 10, 2013 via the ANNUITAS blog. A new Accenture study shows that 44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs and only 57% deemed their relationship with the CIO as important. In this case, what you don’t know will most likely hurt you.

CMO 100

CMO Case Studies Demand Generation Marketing Automation 100

markempa

DECEMBER 29, 2014

Namely, this means diversifying your leads, establishing a schedule of when you’ll address said leads and testing every element in this process. Here are a few tips we learned this year to help you optimize this process. B2B Marketing: A recap of content and customer-centric marketing in 2014 [MaketingSherpa case study].

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Convince & Convert

NOVEMBER 19, 2013

Real Time Marketing is using data analytics with a process flow to shift marketing messaging in real time or near real time. The key words in my definition are really process, flow, and shift. Real-Time Marketing isn’t going to work without a documented and blessed process flow. 2013 Social Media Trends from Zena Weist.

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

KoMarketing Associates

OCTOBER 11, 2018

In certain cases, you can boost organic visibility and traffic by modifying existing content. For content used during the sales process, make sure all brand messaging and product information is current. For content used during the sales process, make sure all brand messaging and product information is current. Final Thoughts.

Top of Funnel 121

Top of Funnel Lead Ranking Lead Scoring B2B 121

ANNUITAS

JULY 14, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. I had a conversation with a colleague yesterday who asked me what I thought about instructing sales to get inserted the buying process as early as possible to “paint the vision.”

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. I had a conversation with a colleague yesterday who asked me what I thought about instructing sales to get inserted the buying process as early as possible to “paint the vision.”

Rules 100

Rules B2B Marketing Multi-Channel B2B 100

ViewPoint

APRIL 24, 2013

Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Process Improvement — Use Metrics, Not Hunches. My guest today is Jim Dickie. Not Enough Leads.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120

markempa

MARCH 24, 2014

James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I Finally, James and his team mapped their entire quote funnel to really drill down and understand where in the process most prospects were dropping out. Craft your initial hypothesis. You may also like.

Cost per Lead 120

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 120

Zoominfo

OCTOBER 2, 2019

However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Product development is no easy process, but some of the most successful ideas stem from failure and a willingness to pivot. And, they’re multiplying at a staggering rate. But there’s an important distinction.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. In it the authors describe the process of category creation and how to become a category king. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Parse.ly

OCTOBER 21, 2022

And with the sheer volume of technology solutions on the market today (almost 10,000, according to a recent study by ChiefMartec.com ), no wonder the choices feel endless when it comes to building out a content tech stack, including bolting in an analytics solution. . In practice, is any integration actually “seamless?” They add the Parse.ly

Marketing Analytics Tools 40

Marketing Analytics Tools CMS Development Work Management Paid Search Agency 40