Content Standard

JANUARY 21, 2016

Every year in Boston alone, the cargo terminal processes and holds 1.5 In 2013, my own digital marketing career was feeling strained. Much of those improvements would have to come through much greater insight into how to nurture our creative community and direct them on improving content quality and their skills as storytellers.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

Every year in Boston alone, the cargo terminal processes and holds 1.5 In 2013, my own digital marketing career was feeling strained. Much of those improvements would have to come through much greater insight into how to nurture our creative community and direct them on improving content quality and their skills as storytellers.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

ANNUITAS

MARCH 26, 2013

Over the past few years, marketers have stopped asking “why” content marketing and are actively organizing their marketing around storytelling. A: Hire great storytellers. Q: What are you most looking forward to for Content Marketing World 2013? Q: Any predictions for 2013 as it relates to marketing and content?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. They took viewers to such cities as Montreal, Detroit, Philadelphia, and Austin—and reflected Squarespace’s trendy vibe in the process. Image via Microsoft Stories. Visual Marketing Magic.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Billie Jean also follows this storytelling structure. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 104

Storytelling Content Lead Ranking Rules 104

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

Brightedge

MAY 16, 2021

In it the authors describe the process of category creation and how to become a category king. Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Balance data with creativity.

Sales Qualified Leads 74

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 74

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. In this role, Jay has overseen 10x revenue growth in the business.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. 1) Dumb Ways to Die. 1) Dumb Ways to Die.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Balance data with creativity.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Balance data with creativity.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Marketing Insider Group

MARCH 5, 2014

In a similar way, Idio suggested that this was an important consideration because like Big Data, Big Content needs a strategy , an analytic model to support it and a process to manage the operations of the content marketing hub. And if you are looking for more examples, here are Unbounce’s Top 10 Big Content Resources of 2013.

Content 100

Content Gartner Barriers Paid Search Agency 100

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. However, if there’s one format you want to be working with, use surveys. Infographics vs Interactives. Infographics vs Photography. Infographics vs Surveys.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

markempa

DECEMBER 29, 2014

Namely, this means diversifying your leads, establishing a schedule of when you’ll address said leads and testing every element in this process. Here are a few tips we learned this year to help you optimize this process. Utilize storytelling in your call scripts. Stop with the cold calls.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. I even predicted that social, content and personal branding would drive the future of business in 2013. To me, social selling is simply the process of helping social buyers become customers. What is Social Selling?

Personalization 100

Personalization RSS Social Networks Network Marketing 100

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. To empower sales professionals to engage with powerful value storytelling and “back of the napkin” value quantification.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. As part of that process, I am always collecting examples and new ideas of content marketing. God Made A Farmer – Dodge Superbowl Commercial 2013.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Marketing Insider Group

SEPTEMBER 16, 2015

But Gallup’s 2013 State of the Workplace poll reports that a jaw-dropping 41% of employees don’t even know what their brand stands for. It’s so important that you need a process for it in order to be successful just like you do when you want to create rich, meaningful relationships with customers. Who do they trust? What can you do?

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. In 2013, it raised another $11.5 And what does this technology cost? Now, let’s meet the writing AIs behind three leading publications. million for further development.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others. Did you know that in this decade, digital is the only media channel to grow every year? magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. It adds value as an asset in the new customer onboarding process. It can make complex concepts or processes easier to understand. It offers an ‘exclusivity’ appeal, depicting internal processes, back-of-house staff, and corporate culture-building activities. Informative.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Standard

DECEMBER 9, 2015

Knowing that trust and transparency is important in content marketing tactics, it’s also important to remember one of the best ways of being transparent is through storytelling. The following three brands became great storytellers at moments when they needed to be completely honest with their customer base. Do You Understand Me?

Transparency 40

Transparency Tactics Brand Identity Branding 40

Content Standard

DECEMBER 9, 2015

Knowing that trust and transparency is important in content marketing tactics, it’s also important to remember one of the best ways of being transparent is through storytelling. The following three brands became great storytellers at moments when they needed to be completely honest with their customer base. Do You Understand Me?

Transparency 40

Transparency Tactics Brand Identity Branding 40

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. Highly empowered – privately controlling the decision making process with ever more competition for each deal and more discounting, b. for the year. Click here to learn more. #2

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

DivvyHQ

SEPTEMBER 14, 2017

We promise to continue doing everything we can to help content producers simplify their content planning process.”. CMI, a UBM company, is a 2012, 2013, 2014 and 2015 Inc. “We are grateful to our community, our customers and everyone who has supported us over the last seven years.” said DivvyHQ Co-Founder Brody Dorland. “We

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. Instead of focusing on this decline, pay TV providers (Comcast, Verizon, etc.)

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Vidyard

JUNE 3, 2013

No doubt the agenda for having sales and marketing work together has never had more profile and has never been more critical in today’s buying process. Video marketing trends with Alan Quarry Do you have any big ideas about video?

ROI 51

ROI Video Marketing Thought Leadership Lead Scoring 51

Sprout Social

NOVEMBER 1, 2016

Regardless of where you fall in the travel-planning process (i.e., Focus on Storytelling. Airbnb made headlines in 2013 when it published the first short film made entirely of Vines. A photo posted by Norwegian Cruise Line (@norwegiancruiseline) on Aug 16, 2016 at 1:28pm PDT. Prove You’re an Invaluable Asset.

Social Media 92

Social Media Class Word of Mouth Media 92

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. Instead of focusing on this decline, pay TV providers (Comcast, Verizon, etc.)

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

SmartBug Media

MARCH 19, 2020

Magnet Media is a great resource for learning more about storytelling in general. Video voicemails, one-off demo videos, and personalized proposals are great ways to integrate video marketing into the sales process. This post was originally published in September 2013 and has been updated. SproutVideo.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The ROI Guy

MARCH 1, 2016

And those opportunities you thought were progressing through the waterfall / sales process to “wins”? Growth in 2014 IT Spending - Michael Hickens, Wall Street Journal , Gartner downgrades 2013 global IT spending forecast on currency shifts Gartner says 2013 will be a Better Year for IT Spending Growth?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Simply put, brands are not investing enough in editorial and proofreading as part of their processes.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

The ROI Guy

NOVEMBER 10, 2014

I n-Control - Highly empowered by access to incredible amounts of research and information via the Internet and social media, buyers have taken control of the decision making process with sales reps being invited later to the game, and ever more competition for each deal. Empower Sales with Value Storytelling and Quantification 3.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Growth in 2014 IT Spending - Michael Hickens, Wall Street Journal , Gartner downgrades 2013 global IT spending forecast on currency shifts Gartner says 2013 will be a Better Year for IT Spending Growth? And the spending has changed as well, with smaller monthly spending versus larger investments. Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? For instance, lingerie brand Godsavequeens , which was founded in 2013, hit a home run with its latest product launch. That’s not to say it’s impossible, though.

Distribution 40

Distribution Merchandising Content Blogger 40