Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? Social Selling is finally getting the attention it deserves because social sales people help buyers buy. They help our customers navigate the process of making an important decision. The 20 Best Marketing Conferences of 2013.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 16, 2013

What are some of the best tools and resources to help marketers create compelling infographics? 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4: 4: 7 Helpful Copywriting Guides and Tips For Content Marketers.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. It was once a very simple process: data from other systems was copied into the CDP, where it was formatted into profiles and shared with other systems.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

markempa

MARCH 24, 2014

James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I I really wanted our website to be something that would help them in their purchasing decisions,” James explained. Identify your goals. Put together a cross-functional team. Craft your initial hypothesis.

Cost per Lead 120

Cost per Lead Optimization Marketing Strategy Marketing & Strategy 120

Webbiquity

DECEMBER 11, 2013

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Content marketing: What is more important than strategy? by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

MAY 5, 2020

Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. That’s where landing pages can help. Find out how Unbounce can help your ecommerce store turn more browsers into buyers.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Martech

JANUARY 4, 2024

Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. Business email address Subscribe Processing. It’s so important and also constantly changing. In your inbox.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.

Demand 120

Demand Process Work Management Marketing Management 120

Hubspot

JUNE 13, 2018

Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. 5 Marketing Plan Examples to Help You Write Your Own. Designed his process and workflow, built his team, and assigned members to tasks. You don’t even know where to start.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Which marketing tasks could benefit from the help of AI tools? Everything else has changed dramatically (the not-so-good news). Available resources.

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

ANNUITAS

MARCH 18, 2014

As much as we would like to push our failures off on an unresponsive technical team, it is your fault for not involving them sooner, and helping them to understand the drivers behind your requests. Having the technical team in the room was incredibly helpful, for all of the parties involved. Step Two: Process. Step One: People.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Biznology

NOVEMBER 1, 2012

At the time, I know now, it was unusual to even have a process for such a thing, but that is how IBM worked (and still does). Most B2B businesses did not have such a process and the ones who did probably did not follow them as religiously as IBM did, but even if you don’t know you have a process, you do.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. One way you might use this data is to focus your messaging on how you can help current and prospective clients through these tough times. About the Study.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. Help her sales team identify the hottest prospects faster in the company’s database. Help her marketing team do more in less time. “We

Top of Funnel 120

Top of Funnel Analytics Marketing Management Planning 120

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. However, the two go hand-in-hand and when they work in tandem, the sales process and actually closing the sale can become much simpler. There you have it, the best of the best for 2013.

Work Management 48

Work Management Marketing Management Service Planning 48

ClearVoice

FEBRUARY 2, 2024

This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Benefits of creative input A few sprinkles of creativity can also help: Establish your brand. Their analysis also helped them decide which industry issues to address in their content.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Lead Liaison

SEPTEMBER 19, 2023

Since its inception in 2013, Lead Liaison, LLC has consistently pioneered innovations that cater to the diverse needs of SMBs and enterprise businesses alike. Founder and CEO, Ryan Schefke, commented, “A decade in this dynamic industry has been an exhilarating journey.

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

The ROI Guy

OCTOBER 29, 2012

So what is holding up the decision-making process? IDC indicates that buyers perceive about two thirds of the decision-making process as being consumed by the buyer’s internal processes. Can your sales professionals answer key buyer questions: Why Change? - justifying proposed gain Why You? proving you are not the same.

Sales Cycle 40

Sales Cycle Marketing Proposals Buying Cycle Mobile Marketing 40

Hubspot

APRIL 19, 2018

And while you could manually look up each and every contact in your CRM to find their MRR, and then manually match those values to their corresponding contacts in your HubSpot data, the whole process would be ridiculously time-consuming and impractical. The VLOOKUP form will help you fetch the correct page.

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 Already the purchase process is more complicated, with 40% more stakeholders involved in a typical IT purchase decision, according to IDC.

Gartner 40

Gartner Allocation Storytelling Spending 40

markempa

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Others include: Managing processes that best serve customers.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

markempa

DECEMBER 16, 2013

I have to confess: I began 2013 feeling behind. I’m charged with helping MECLABS attain Research Partnerships. Frankly, back in January, I wanted to have more momentum in this process, but I felt like I had far too much to accomplish and far too little time to accomplish it. What lead gen and life lessons did you learn in 2013?

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. . Danger, too, was totally out of the question.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Webbiquity

JANUARY 2, 2013

companies have integrated social media with their customer service, sales, or product development processes. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Despite growing interest in the concept of social business , less than 20% of U.S. eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. A large part of the planning process is determining your event goals and strategy.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Helps create a sense of urgency. Social shares can impact search results, and so publishing engaging real-time content helps to improve your SEO footprint.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Brandpoint

JANUARY 12, 2022

Educating a general audience helps to show that you are an expert who is knowledgeable in your field. Their strength is the ability to visually convey information to an audience that may not like to read or have a hard time understanding a concept when expressed through words alone. Bottom line, have fun with it. Be creative. Keep it legible.

VALS 156

VALS Sample Advertorials Content 156

Hubspot

OCTOBER 26, 2017

Leaders make critical business decisions every day, and any lack of empathy on their part can produce unhappy employees, self-serving marketing and sales processes, and inferior products. 7 Books That’ll Help You Develop More Empathy. 5) The Art of Empathy: A Complete Guide to Life's Most Essential Skill by Karla McLaren (2013).

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

Martech

MARCH 28, 2023

It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy. When you help customers attain their goals, you can guide their behavior right into your shopping cart. According to Crisp, serotonin is important in purchasing and consumption processes. Get MarTech!

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. RT @mvolpe : "The goal of great content is not to sound intelligent, it is to be helpful." — KiteDesk (@KiteDesk) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Velocity Partners

MAY 24, 2023

The tsunami of Crap Doug predicted in 2013 hasn’t slowed down over the last 10 years — it’s grown. Our hope is that airing our not-fully-dried-laundry will help marketers like you crack similarly tricky stuff. A few Great Content Brands TM stand fast in the torrent, but the vast majority are floundering in the swell.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Creativity Ad Agencies 87

Only B2B

AUGUST 13, 2020

But today, with the help of technology and tools the marketing is way more channelized and shows some sophistication. Later, Account Based Marketing made the first appearance on google trends in 2013 and marketing experts and analysts took this marketing style to another level. This was not the case before. This is a very first step.

Account Based Marketing 144

Account Based Marketing Marketing AI ABM Advertising Agencies 144

ClearVoice

JUNE 19, 2023

For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Zippia ) 84% of digital marketing leaders believe AI helps with personalization. Creating personas is helpful because the process combines research, conversions, and data. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. The trust bank concept can help you answer those questions. Tech companies propagate misleading information and dismantle the trust in the journalistic process that’s been built up over decades.

Spending 124

Spending Opt-out Opt-in Trust Marketing 124