Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Customer interviews can help with understanding the true impact of issues. Read on to get their insights. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The Effective Marketer

MARCH 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Productivity Paradox: Short Term or Long Term Effect? So, in the end, if you are only a bit more productive can you claim an overall big productivity improvement?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Webbiquity

OCTOBER 29, 2014

No, people were already very busy back in 2008-2009; but the great recession magnified this. To help maintain this regimen, minimize checking email during the early morning and late afternoon time slots. What productivity hacks do you find most useful? The Pomodoro Technique.

Product 100

Product Urgency Marketing Work Management Opt-in 100

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Video product is now easier and less costly than ever. But today, there are excellent video creation editing tools to help even absolute beginners making professional and compelling videos. Explain Your Product or Service. Two videos!

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Contently

JANUARY 20, 2023

Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. One example of a tried and true UGC campaign that effectively built trust is the #LikeAGirl campaign by Always , a brand of feminine hygiene products.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

Marketing Insider Group

JUNE 1, 2020

There’s a little story about a research project I want to share with you to demonstrate the impact storytelling can have on marketing and product value perception. They added fictional stories to each item and sold the products online. Focus on what your product can do for your customers, not what it can do in general.

Storytelling 313

Storytelling ROI Sample Ideal Customer Profiles 313

Zoominfo

JULY 27, 2021

The two record unemployment benefits packages passed by Congress in the summer of 2020 and winter of 2021 helped keep the economy going during the pandemic. per hour, unchanged since July 2009. If the minimum wage were aligned with the increase in productivity over the past 50 years, today it would be over $24 per hour.

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

Hubspot

MAY 11, 2018

Kickstarter helps artists, musicians, filmmakers, designers, and other creators connect with the resources to bring their ideas to life. Since their launch in 2009, the company has helped 15 million people pledge $3.7 Indiegogo offers both live crowdfunding campaigns and a marketplace for innovative products. Kickstarter.

Product 90

Product Business Best Practices Startups 90

Oktopost

NOVEMBER 10, 2021

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Eric works with other members of the executive team to lead the company’s vision and product strategy. Help us get the word out!

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

Smashmouth Marketing

JUNE 1, 2022

Then in the late ‘90s, when I was a co-founder and CEO of a startup, Pangaea, which used rudimentary AI to do product configuration. (We 2009 Closed our first billion-dollar company (at higher than industry price). 2009 Closed our first billion-dollar company (at higher than industry price). 2008 The two of us get married.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Parse.ly

APRIL 6, 2020

Media companies need a way to monetize their traffic beyond ad impressions, and we can help. can do to help. For our customers that work in marketing , this add-on will help you prove the value of your content to your business. And if there’s any other way we can help, let us know. We’ve come up with a plan.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

Valasys

AUGUST 21, 2019

About PureB2B : Founded in the year 2009, PureB2B helps marketers match pace with ever-changing demands of B2B sales. The company uses a data-driven marketing platform & leverages the intent among technology buyers to help them accelerate their sales processes.

Intent 40

Intent B2B Marketing B2B Product 40

Salesforce Marketing Cloud

AUGUST 2, 2022

All are essential to helping businesses across the world thrive. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%. The case for an intergenerational workforce.

Generation 98

Generation Burn Rate Case Studies Work Management 98

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Lo-fi social media content is personality-driven social media content that has low production value. It was a massive risk, but one that paid off.

Content 110

Content Advertising Agencies Social Media Webinar Metrics 110

Webbiquity

MAY 18, 2010

A detailed tutorial on using the Advanced Segments Tool in Google Analytics to gain insights into measures such as differences in conversion rates based on content viewed: sure, that popular blog post drew a lot of traffic, but was it productive traffic? Advanced Segments can help answer such questions.

Analytics 100

Analytics Tools Best Practices Adwords 100

Zoominfo

JUNE 30, 2019

We also thought it would be helpful to provide our readers with examples of truly creative marketing. That’s right, in 2009 Brian Halligan and Dharmesh Shah literally wrote the book on inbound marketing—titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs. But, we didn’t want to leave it at that.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Zoominfo

JULY 27, 2021

The impact of unemployment benefits The two record unemployment benefits packages passed by Congress in the summer of 2020 and winter of 2021 helped keep the economy going during the pandemic. per hour, unchanged since July 2009. The labor market now has more than 3 million fewer people than before COVID,” Pollack says.

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

Webbiquity

APRIL 14, 2010

Lee Munroe offers a helpful to-do list before launching a new website, taking care of tasks such as optimizing titles and meta tags, proofreading, checking the site in different browsers, double-checking all links and installing analytics. 15 Essential Checks Before Launching Your Website by Smashing Magazine.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    A similar topic during last year’s event was the new overlap between sales and marketing, since marketing no longer just feeds leads into the sales funnel, but now helps sales nurture leads.

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Webbiquity

APRIL 7, 2010

Does PPC advertising help with branding? Why one of Google’s less-known tools, the Google Wonder Wheel, “is a very helpful and insightful tool for PPC keyword research&# and tactics for using it. How can search marketers use techniques like testing and keyword match types to improve results? Share this on del.icio.us.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

MAY 20, 2010

A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. Josh Catone offers his list of “a large number of very helpful sites that teach you how to do things.&# A helpful reminder about the importance of reminders. Link to a specific part of a YouTube video by Matt Cutts.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. While AI undoubtedly offers tremendous benefits in terms of efficiency and productivity, striking a balance between automation and human expertise is crucial. Marketing should help with stories and references throughout the sales journey.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Martech

AUGUST 15, 2022

months — the lowest since 2009, and far below the 80-month tenure for CEOs. Ideally, CMOs can take market data and use it not just to market current products and services more efficiently, but to inform and inspire the development of new ones. Median tenure for CMOs at America’s 100 most advertised brands is just 25.5

Enterprise Management 95

Enterprise Management Business CMO Digital Transformation 95

Brandpoint

JANUARY 23, 2020

To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. LarryKim | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Webbiquity

JANUARY 10, 2010

The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. This process helps to avoid unprofitable clicks and to get you conversions without requiring you to spend as much time managing your bids.&#.

Adwords 100

Adwords Tips PPC Tactics 100

Biznology

OCTOBER 12, 2017

A typical question from the forum probed how to identify these influencers and help them market your products for you. In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. How do you give product managers the incentives to stretch beyond their “day jobs?”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

LeadsRX

JANUARY 12, 2022

Founded in 2015 in Portland, Oregon, LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels, allowing them to better optimize their conversion paths, ad spend and ROI. About Unbounce. billion conversions worldwide.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Scoop.it

JANUARY 5, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Mint.com is an online banking service dedicated to helping college graduates make sense of their finances.

Education 92

Education Branding Brand Identity Marketing Management 92

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

APRIL 6, 2011

That’s why I wrote a comprehensive guide to help you in your email selection process. Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Martech

FEBRUARY 24, 2022

Built-in partnership with Augmented World Expo, this web AR workshop focuses on practical tools to help marketers build effective AR campaigns. Upon finishing this course, you will get a certificate of completion and a downloadable folder with helpful worksheets. AR is now a tool, not a toy.

Planning 130

Planning Advertising Agencies Paid Search Agency Mobile Advertising 130

Heinz Marketing

APRIL 7, 2020

I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009. This approach can be applied to the most simple project-level tasks like executing an email campaign to business-level decisions about positioning your product/services. It was an awful, scary time.

Thought Leadership 101

Thought Leadership Business Work Management Marketing Management 101

The Effective Marketer

OCTOBER 21, 2009

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. Stay tuned! You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100