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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

.” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. It’s a day of rejoicing for me and for other email folks who have advised marketers for years not to over-value the open rate.

Open Rate 138
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[Book Review] A First-Rate Guide to the Power of Choice Architecture

B2B Marketing Directions

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. Research has also found that our decisions and actions are greatly influenced by how choices and options are presented.

Ethics 71
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How Visualizing Intent Data Can Improve Win-Rate Percentages

Aberdeen

But no matter which use case is right for you , the ultimate goal is to improve your organization’s win-rate percentage. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys. This is where a third-party intent data provider can help.

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B2B Demand Generation Predictions for 2021

The Point

“I predict we’ll start seeing more credit ratings and payment scores appended to B2B marketing data. Marketers will need to get ahead of this by incorporating credit ratings into the qualifying process.” – Sarah, Marketing Automation Specialist. Leads will need to pass “credit worthiness” before a closed/won is accepted.

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How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

As interest rates rise by 75 basis points for the first time in almost 30 years, experienced sales reps and newcomers alike are facing the prospect of selling during a recession. I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008.

Tips 130
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[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"

B2B Marketing Directions

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) It asked participants to rate their level of optimism regarding the overall U.S.

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Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout

Martech

SVB ran into problems when interest rates rose. Hopefully, people will realize that, unlike the 2008 mortgage crisis, there are no systemic, existential problems with the banking system. The bank kept a small chunk of its deposits in cash, using the rest to buy stable, long-term debt like Treasury bonds — just as many banks do.