Marketing Insider Group

FEBRUARY 24, 2021

They updated them twice since then, in 2008 and 2018. There are various processes, best practices, and tools to consider when seeking to improve accessibility for websites. In most cases now, this is a manual process. Most of these laws base compliance on the Web Content Accessibility Guidelines (WCAG).

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Zoominfo

MARCH 8, 2021

Data recovery is the process of restoring lost data by mirroring storage hardware. The process of data recovery differs depending on if it’s on-premise, or with a remote third party. Unfortunately, running these processes of backup and recovery can occasionally result in losing data due to various system failures.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. There are many splendid varieties of marketing technologists. Maybe not bad. But for already being 14 years into the commercial Internet revolution, it seemed pretty sparse.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

B2B Marketing Directions

FEBRUARY 26, 2023

In Thinking, Fast and Slow , Kahneman asserts that the cognitive processes people use can be thought of as two "systems." System 2 (slow thinking) consists of thinking processes that are reflective, controlled, deliberative, and analytical.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. If you’re interested in creating a trendspotting process for your brand or want to refine your current practices, here are some tips to get started. Here’s why. Follow the memes.

Forecasting 127

Forecasting Social Media Trends Media 127

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. The digitization of business models and processes will become more the norm as we endure at the minimum, the next two years. The COVID-19 pandemic has forever altered the global business economy.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. He writes: "Without understanding the processes underlying choice architecture, we can't be responsible designers [his term for choice architects].

Ethics 71

Ethics Work Management Studies Resources 71

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. Automation is already freeing managers from mundane tasks like processing forms, data analysis, document management, and workflow approvals. McKinsey itself is undergoing a metamorphosis.

Work Management 98

Work Management Curation Training Gartner 98

Oktopost

APRIL 8, 2020

Future mapping, which is the innovative process for creative strategic thinking and decision making, plays a big role. The world economy has certainly been through other crises (the dot-com crash, September 11th and the 2008 recession). Picture the future and work backwards. B2B marketers can learn from them.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

BenchmarkONE

SEPTEMBER 17, 2020

In 2008, only 12 percent of businesses used a cloud-based CRM, which increased to 87% in 2019. . A CRM simplifies the process and connects all channels, especially when you are running content on multiple devices. CRM and Multiple Devices . The Future of CRM Development.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

B2B Marketing Directions

OCTOBER 25, 2020

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. The work of these scientists laid the foundation for a new discipline that would later be called behavioral economics.

Buy 78

Buy B2B Opinions Customer Surveys 78

Launch Marketing

SEPTEMBER 2, 2020

CRMs are no longer just a list of contacts but instead have become an essential business tool to improve process, strategy, analytics and lead strength. Your B2B CRM should have a standardized process like any other part of your business. Of course, the CRM is still ultimately your modern rolodex. CRM on the Go. Keep in Touch.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

ClickZ

JANUARY 15, 2021

Jivox allows brands to automate this process and at scale. Brands that have worked with Jivox have saved approximately $642 million from automating this process, with more than $1billion overall return on Investment. This is where Jivox comes into play.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

B2B Digital Marketer

MAY 11, 2023

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. ” “Involving key stakeholders in the process is crucial to ensure everyone is on the same page.” 39:56 – Address common sales pitfalls.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Salesforce Marketing Cloud

OCTOBER 14, 2021

I became a Salesforce super user, not only helping to improve the company’s sales processes but also building a whole new personal brand in sales ops.”. I became a Salesforce super user, not only helping to improve the company’s sales processes but also building a whole new personal brand in sales ops. HIT THE TRAILS. “I GET CERTIFIED.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

Salesforce Marketing Cloud

MARCH 3, 2022

After the accident in 2008, Schultz was anxious to get back into sports, but struggled to find prosthetics to support extreme movement. By turning data into insights, BioDapt can be more efficient in its product development process. Turning data into insights: how activity data replaces trial and error.

Business 98

Business Design Efficiency High Quality Lead 98

Martech

SEPTEMBER 11, 2023

I’ve been working from home since 2008 and soon one reason people will be buying decor is they’ll be getting bored with their stuff. Business email address Subscribe Processing. To get to that and make sure that we are enabling it invisibly, we have to actually get into their, their mind space. Get MarTech! In your inbox.

Curation 114

Curation Purchase Pricing Price 114

Biznology

APRIL 22, 2020

As a communications leader at a major film studio during the 2008 recession, we went through a situation similar to the one the world is experiencing now with COVID-19. Laying off staff is never easy, for either party, so showing empathy and ensuring staff feel heard and supported throughout the process is paramount. Compassion.

Planning 104

Planning Allocation Thought Leadership Work Management 104

Biznology

NOVEMBER 14, 2016

Back in the early 1990s, the corporate world was seized by a concept called “business process re-engineering (BPR),” the goal of which was to rethink business from the ground up, questioning every assumption, and redesigning processes from scratch to achieve massive gains in efficiency and competitiveness.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Budget Programs 80

Martech

NOVEMBER 14, 2022

Others are investing in processes now to get ahead should we hit recessionary headwinds. . Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. Processing. We’re dealing with a lot of uncertainty right now. Get MarTech! In your inbox.

Enterprise Management 112

Enterprise Management Work Management Paid Search Agency Marketing Management 112

Martech

MAY 18, 2022

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Use the design thinking process. I checked my watch, and it was only 7 p.m., and then, as if on cue, Despres was gone. 3) Ideate.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Sprout Social

FEBRUARY 16, 2023

This context will help make the risks and benefits of your requested resource more tangible throughout the approval process. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. It’s hard to do more with less. It’s not like we’re all sitting around, spending money on things we know don’t work.”

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

Convince & Convert

JUNE 29, 2014

Since 2008, this blog and the community that surrounds it has grown from me and my Mom, to hundreds of thousands of marketers and businesspeople from all corners of the world. It’s a very quick process (5 minutes or so) and the findings are simply remarkable. Today is the six-year anniversary of the Convince & Convert blog.

Aggregators 166

Aggregators Communities Analysis Personalization 166

WebMarketCentral

SEPTEMBER 22, 2009

10 Simple Steps To Increase Blog Traffic Via StumbleUpon by How To Make My Blog Marko Saric outlines a process for generating more traffic through StumbleUpon , walking through the steps of sharing great content, making friends in the network, and analyzing results. CFOs are the most skeptical (yeah, another shock).

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MARCH 2, 2009

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. The Definitive List (75+) of Link Building Techniques in 2008 by Search Engine People And the ultimate blog post on link building in 2008 came from (drumroll please.) Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Seismic

JULY 19, 2022

Things become incrementally harder in times of uncertainty, because organizations may not have the tools and processes to make fewer employees more productive in short periods of time. It gives an opportunity for people to look at process excellence and it forces an introspection that doesn’t occur when times are good.

Efficiency 52

Efficiency Marketing Analytics Tools Ethics Budget Programs 52

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. Cons: Might oversimplify complex decision-making processes. Risk of using insights to manipulate rather than empower consumers.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

B2B Marketing Directions

MARCH 19, 2017

One indicator of B2B marketing and sales productivity is the efficiency of the demand generation process. The 2008 conversion rates largely reflect marketing productivity before many of the marketing innovations mentioned above had become widely adopted.

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

Square 2 Marketing

MARCH 24, 2020

We’ve seen this over and over again during post-9/11 and the 2008 financial crisis. But we can’t give up, give in or run and hide. The businesses that survive, and then ultimately thrive, are the ones that adapt and push through. This will come to an end, and the proactive companies will emerge stronger than ever.

Paid Search Agency 47

Paid Search Agency Trade Show Companies Conference 47

WebMarketCentral

JUNE 3, 2009

David Hutchinson provides a roadmap to success in this excellent article, using marketing operations—process-based management well-established in other disciplines that " enables informed decision making, accountability, sustainability, visibility, teamwork, strategic thinking and best practices execution. "

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 18, 2009

John Jantsch here shares his 10 favorites, including SlideShare , CircleUp (a group collaboration app), and Introductions, an app which "speeds the process of effective networking." Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Brandwatch Marketing

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Klout grabbed a lot of attention when it launched back in 2008 as it was one of first examples of scoring users based on social influence. Klout is probably the most well known tool on this list.

Tools 92

Tools Blogger Demographics Social Media 92

Bannerflow

FEBRUARY 11, 2019

All providers promise streamlined workflows, efficient processes, and enhanced productivity – something that not all agencies can deliver. . For top-level decision makers, the adoption of ad tech is a natural choice for marketers looking to move their processes in-house. In fact, efficiency is the ‘it’ word of ad tech.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. This overload made it difficult for teams to identify relevant insights or prioritize tasks effectively, leading to inefficiencies in decision-making processes. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

BOP Design

DECEMBER 11, 2018

We’ve accomplished a great amount of B2B projects since our humble beginnings in 2008, and we’re proud when our achievements are recognized. Bop Design was informative throughout the process, giving us a deliverables timeline, and stayed on top of things.” – Marketing Manager, Evergent Group.

Design 59

Design Paid Search Agency Work Management Companies 59

WebMarketCentral

JANUARY 30, 2009

Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. What steps should take to optimize SEM campaigns—and which mistakes should you avoid? All of which explains the interest in Darrell's post above.

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

Heinz Marketing

APRIL 27, 2020

Find a process person to manage it: Someone who’s great at detail, project plans and loves both getting their hands dirty as well as tight documentation and communication cadences. Here’s a great GTM Decision Tree framework created by Brittani Dinsmore at Moz that helps with this. Thanks Jon Russo for sharing this.

Planning 75

Planning Marketing Analytics Tools Allocation Practices 75