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How to make real friends (and pimp your Klout) with Flipboard

Biznology

How an iCrossing office increased its Klout through #KloutWar2011 (greatfinds.icrossing.com). I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter , my friends on Facebook, and my circles on Google+ is because I cheat. Whenever Well, the more I give the more I get. And Flipboard makes it easy to do this. Related articles.

INFOGRAPHIC: Global Facebook Statistics

Client Bridge

From iCrossing, here's an infographic that looks at Facebook usage in several countries. Included: Number of Facebook users. Number of male Facebook users. Number of female Facebook users. % of population not using Facebook. Average Age. Addictedness scale. View Original Article

1 Billion Facebook Users in 2012? Not So Fast

Biznology

report has been released by interactive agency icrossing. If all goes as planned, according to the “research” from iCrossing, Facebook should hit the one billion mark in August of 2012. Image via CrunchBase. We reported on it over at Marketing Pilgrim. The gist? In 2011 Facebook announced they hit the 800 million mark  in September. Too cynical? It steamrolls. Oh well.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

This post tells you: according to a recent study from iCrossing , across the three major search engines, 95% of the clicks came from page one. Diving deeper into the iCrossing study referenced above, Google accounts for 74% of non-branded search traffic, with Bing and Yahoo tied at 13%. How are marketers planning to allocate budgets this year? How many journalists also maintain blogs?

B2B Search and Content Marketing: Getting Found by Prospects

Savvy B2B Marketing

The following diagram from a Google webinar on using paid search for B2B provides more details. I was going to lay out ALL the steps marketers should take to capitalize on these trends, but Rob Garner, a senior strategy director for digital marketing company iCrossing, just contributed a timely article to MediaPost about content publishing strategy.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

SES San Jose: Social Media Analysis and Tracking by TopRank Online Marketing Blog Jessica Cameron-Ruud provides detailed notes on this SES panel discussion featuring Todd Parsons of Buzz Logic , Rob Key of Converseon , and Edmund Won from iCrossing. How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company?

B2B Lead Management Market Heats Up

delicious b2bmarketing

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. 3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Most recently, Marketo just announced their lead management solution. But does the B2B need the same platform components as B2C?) Here’s how I see it and I’d like to hear your views as well.